Living intheinvisblecity

@aynne

Living in the Invisible City THE NEW MOBILE & BEYOND

@aynne

@aynne

TODAY

New tech and behaviorsWhat does this mean for your brand?Creating services for

@aynne

@aynne

WHY AM I HERE?

Advertising Product Design and StrategyDesign for Social Interaction

@aynne

@aynne

Services are living and breathing

@aynne

TRUTH #1

Fact: your smart phone is no longer just a keeper of your apps but is now becoming the true digital hub, the way your computer once was

@aynne

TRUTH #3

Kids, professionals, soccer moms to grandpas have these things... they are easy to engage with and have changed the nature of mobile irreversibly.

@aynne

IMMERSIVE, PERSONALIZEDCONTENT

AOL Editions

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RESPONSIVE INTERACTION

PAPER

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IN-APP SALES

JAMIE OLIVERRECIPES

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BROADCAST ON DEMAND

HBO GO

@aynne

INFO MASH-UPS

TRULIA

@aynne

YOUR PRODUCTOR SERVICE

IS YOUR BRAND

TRUTH #4

@aynne

SO WHAT HAPPENS WHEN

WE ADD NEW STUFF TO THE MIX?

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BUTTON-FREE INTERFACE

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EVERYTHING IS BROADCAST

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VOICE INTERACTION

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THE INVISIBLE CITY*

I made this up *

@aynne

The emergence of smart systems

@aynne

“NESTED” SERVICES

intelligence to go

@aynne

automagic things*

I made this up *

@aynne

SENSORS, SENSORS EVERYWHERE

@aynne

NANO EXPERIENCES

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AUGMENTED REALITY

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@aynne

@aynne

@aynne

authenticity vs inauthenticity

@aynne

inauthentic

@aynne

At the height of the recent economic crisis, a major fuel company came out with an iPhone application that featured unicorns and puppies licking screens.

How insensitive.

@aynne

don’t be that guy

@aynne

be the hero(ine) of your brand’s story

@aynne

authentic

@aynne

hacking human behavior get used to

@aynne

Culturally Relevant

ProvokesDelight Generative Personal

Stability Trust

Encourages Human-Human interaction

@aynne

radically useful

@aynne

collectivism

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@aynne

utility

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@aynne

@aynne

serendipity

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@aynne

@aynne

delight

@aynne

@aynne

create services that buzz on their own

make things people

@aynne

THANK YOUAYNNE VALENCIA

@aynne