© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 1 Living in a Living in a Visual World: Visual World: The New The New Collaboration Collaboration Experience Experience Jose Leary Cisco Media Specialist
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1
Living in a Living in a Visual World:Visual World:
The New The New CollaborationCollaborationExperience Experience
Jose LearyCisco Media Specialist
VendorsVendors
RegulationsRegulationsCitizensCitizens
StaffingStaffing
ComplexityComplexity
EconomicEconomicPoliticsPolitics
Challenges
Opportunities
Collaboration ArchitectureCollaboration Architecture
Cisco Public
Agency Goals
IT Capabilities
55
Culture TechnologyProcess
Collaboration is the Platform for Business
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 6
Essential Elements of Collaboration
Not So Long Ago… Today…
Primarily single source
Largely asynchronous
Multiple sources, multiple devices, multiple applications
Non real-time and real time, interactive
Inside my organizationDispersed teams, outside my organization
Static and pre-defined networks Dynamic teams
You find information, people Right time, right people, right resource
Inside the firewall, walled off Inclusive, selective, fluid
CommunitiesCommunities
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 7
Changing the Way We Serve
“Raising the productivity of employees whose jobs can't be automatedis the next great performance challenge—and the stakes are high.”McKinsey & Company, The 21st Century Organization
Text Voice, VideoN
umbe
r of
Sta
keho
lder
sCollaborative Tools
DocumentsDocuments
One
Man
y
EmailEmailIMIM
TelePresenceTelePresence
Unified Unified CommunicationsCommunications
VmailVmail
Discussion ForumsDiscussion Forums
Video on Video on DemandDemand
WikisWikis BlogsBlogs ContactContactCenterCenter
ConferencingConferencing
Social NetworkingSocial Networking
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 8
Social, economic, and safety/security demands on governments continue to evolve worldwide
Inspiring New Connections: Video as the Enabler
Government must adapt to: � Build a sustainable foundation for the creation of jobs� Better serve increasing stakeholder demands with challenging budgets� Ensure safe communities where constituents can live, work and learn.
Video enables governments to maximize collaboration and the delivery of information in a dynamic and engaging fashion
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 10
Consumers Service Providers Businesses
Why Video, Why Now?
Go Green Integrate Global Ops
IncreaseCollaborationProductivity
Transition to ExperienceProviders
Monetization Opportunity Entertainment
Interactive
Personalize
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 11
� n-display problem
� Too many formats
� Delivering new experiences
� Hard to find and share video
� Video is real-time, interactive and bursty
� Increased customer expectations
� Video storage
� Bandwidth
� Fragmented solutions
� Hard to use
� User is control-plane
Scaling Video is Still Challenging
Complexity Interactivity CapacityExperience
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 12
Desktop Video Streaming
Digital Signage + Enterprise TV
VideoSurveillance
Unified CommunicationsTelePresence
Video-Enabled Infrastructure
Any to Any
Quality Experience
Recording & Streaming
Tagging, Transcription, Translation
Interoperability
Intercompany
Presence & Scheduling
Policy & Security
Auto Discovery & Configuration
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 13
Medianet Network optimizedfor rich media
Cisco has successfully redefined network architectures before…
Bus
ines
s V
alue
Bus
ines
s V
alue
CiscoFusion
IP core, different services at the edge
TimeTime
CiscoBlue
NGN
AVVID Single network for voice, video & data
Single network for IP & SNA
Single network for IP and ATM
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 14
New Tools - Secure Government YouTube
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 15
Cisco TelePresence and Collaboration ToolsAccelerated Delivery of Government Policy
Deploy 20 TelePresence
Systems Australia
Wide
Support critical ministerial and
cabinet communications
Conduct Council of Australian
Government Meetings
Connect & Accelerate
GoalsReduced carbon
footprintTravel cost
savingsProductivity
improvements and work life balance
Darwin
Brisbane
SydneyMelbourne
Perth Adelaide
Hobart
Canberra
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 16
Video Enables Broader Citizen Participation
Virtual Town Halls, Constituent Access, Public/Priv ate Outreach
A town hall meeting is conducted in DC
Meeting is transmitted to other TelePresence units
throughout the US
Citizens can view meeting live and interact from home
using WebEx
Meeting is broadcast to digital screens throughout
all locations
Meeting is recorded and is made available on-demand in a Video Portal and HR
website in multiple formats
Meeting is available to view on mobile phones
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 17
The “Connected” Service Center
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 18
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 19
Video Enables a Synchronized Disaster Response & Re covery
State collaborates to rapidly respond to a hurrican e
Emergency information is broadcast to digital
screens throughout the state
Emergency notification sent to city employees (IP phone,
SMS, email, etc.)
Wireless video streams from cameras made available to all
first responders
Video is recorded and is made available on-demand
in a Video Portal
Emergency responders collaborate seamlessly and rapidly to assess and react
to situation
Hurricane Warning
Please proceed to evacuation routes
Other state agencies in various locations join the
meeting
State calls an emergency multi-agency preparedness
meeting
Fixed and mobile cameras are utilized to monitor
escape routes and damage
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 20
TelePresence for Troops
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 21
Cities provide Smart Work Center for a smarter, cheaper, greener working place
Challenge: Accelerate & showcase distributed and sustainable workplaces, bringing information to the user
Solution : Smart Work Center is an e-work location close to residences, bridges technical and non-technical solutions such TelePresence & day care, optimizes worker experience
Business Value : Resource optimization by replacing fixed work stations, employee time more efficient
First Smart Work Center built as a partnership with City of Amsterdam as
part of the Connected Urban Development program
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 22
Today’s ChallengeIncrease Collaboration, Extend Communication, Expand Education
How can I improve agency processes, management and insight?
What should the solution design look like to align to my agency requirements?
How capable are my operations staff to support video applications?
What factors might lead to network performance and scalability problems?
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 23
Accelerate Agency Value
Innovate your Operations
EmpowerOrganizations
� Aligning agency goals with technology
� Evolve to accelerateagency outcomes
� Quantify expected business value
� Shared knowledge and collective video expertise
� Collaborative energy to push innovation further
� Co-develop video strategy& technology deployment plan
� Video expertise and intimate customer knowledge
� Vision and innovation
� A visual networking strategy, architecture and video application roadmap
Transform Your Visual ExperienceExperience the Success with Services
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 24
Preparing a media-ready network
Planning Technology
Define top mission critical processes
Define key video platforms
Plan & set baselines
Assess current network architecture
Deploy single platform pilots
Test, analyze, expand
Deploy integrated platform pilots
Test, analyze, expand
ew olc me tothe human network.
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 26
� Established leader in video applications and infrastructure
� 24 hour access to technical support
Secure & Reliable Solution
� Decrease perceived wait time
� Provide directional information
Enhance Citizen Experience
� Reduce printing, shipping and documentation costs
� Reduce travel emissions
� Energy efficient products
Maximize Business Efficiencies
� Increase internal productivity
� Deliver training/lessons through Business Video solutions
Facilitate Learning
� Allows for deployment growth over time
� Broad Partner Ecosystem to scale your video deployment
Scalable Solution
Cisco Business Video Services Business Benefits