Living in a Multi-Screen World

Accommodating Different Use Cases for Event Attendee Activity

Living in a Multi-Screen World

What do we have?

Everyone

Half of everyone (and rising fast)

Almost everyone

We live (and work) in a multi-screen world

In a B2B environment, we all have laptops, smartphones and, increasingly, we are using tablets as well

BUT – not in the same way

• Check• Quick replies• Long email• Attachments

•Check•Quick replies•Long email?•Attachments?

•Check•Quick replies

How do we use…email

We would write and review long emails and inspect attachments on a laptop…But would hesitate to do so on a tablet. And would use a smartphone to only check email and respond to the most urgent of them.

How do we use…Travel Websites

We would use a PC to research, book, check the fine print and pay for a holiday

A smartphone would only be used to store a boarding pass or details on local facilities

Very different use cases!

Amounts of information

Planning Doing

Lots of info Less info

What does this mean for your events?

Attendee activities

Research event

Registration

Time planning

Meeting planning

Exhibitors

Get directions

Check shortlists

Attend appointments

Make notes

Exchange contacts

Follow up action items

Attendee activities

Planning Doing

Knowing the need…

I want to get the most of the many learning

opportunities. I want to make the best use of the

exhibition in a short space of time.

I want to take away more and better

connections.

Sessions and Learning

Desktop Input Multiple tracksSearching for subject matterFollow speakersDownload supporting docsPrepare notesPlan learning credits

Mobile OutputClear, personal agenda and time plan

I want to get the most of the many learning

opportunities.

Networking and meetings

Desktop Input Research attendeesRead profilesWrite messagesPrepare notesManage meetings

Mobile OutputContact A-list, quick reference profiles and meeting plan

I want to take away more and better

connections.

Exhibition and Research

Desktop Input Reading profilesSearching for products / servicesIdentifying hotlistDownload supporting brochuresPrepare questionsPlan meetings

Mobile OutputHit-list, personal show map, appointments

I want to make the best use of the

exhibition in a short space of time.

Refining preferences

At the end of the event Research attendees

Contact detailsnotes Contacts Collateral

… can all be downloaded back to the desktop

The Attendee Use Case

• Attendees typically want to use different devices at different phases in their participation in the event

• Not providing them with a joined-up way of doing so is a recipe for frustration – and poor app uptake!

Planning Attending

Following up

The Attendee Use Case

Planning Attending

Following up

Implementing a portal approach allows attendees to: • Research on their laptop• Transfer all data to an app

on a smartphone/tablet• Upload all collateral/notes/

contacts back to the desktop after the event

Giving attendees the opportunity to live and work in a multi-screen world is a recipe for satisfied and engaged users – and gives event organizers a complete profile of attendees!

Success. DeliveredAbout GenieConnect: Success. Delivered.

GenieConnect offers smart technology for professional and corporate events. Our core promise is ‘Success.

Delivered’ which we achieve through:

Unrivalled breadth of offering;

A robust Content Management System that brings all that functionality into a single data engine; and

Expert delivery encompassing dedicated account and project management.

Much more than an event app vendor, GenieConnect is focused on helping clients achieve their overall business goals.

Find out more at Genie-Connect.com