Livestreaming Changes How Customers Shop Online
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Livestreaming Changes How Customers Shop Online
Speakers
YouTube has over a billion users - 1/3 of all people on the Internet - and everyday people watch hundreds of millions of hours on YouTube and generate billions of views.
92% of mobile video consumers share videos
46% of users take some sort of action after viewing a video ad
Including a video on your homepage can increase conversion rates by
20% or more
The Video Revolution
The Next Wave: Livestreaming● FaceBook Live ● Periscope● YouTube Live● DaCast● Ustream● Livestream● Wowz● Brightcove
What you can do:
● Broadcast live● Host recorded on-demand
video● Monetize● Analyze video content
Why Live Stream?● Remember: Nobody listens to the silent expert● Engage, Entertain and Educate● Create reuseable and Evergreen content● Attract new customers● Demonstrate a product● Drive traffic elsewhere (like a landing page/home page)● Increase sales and conversions● Do product and brand messaging● Offer promotions (coupons and sales codes) ● Develop an audience● Target a new or specific demographic
Case Studies
Ceata - From Periscope to Facebook Live
Case Studies
Stephanie - Facebook Live & SnapChat
Case Studies
Patrick - Facebook, YouTube & Live TV
Tips & Tools
https://obsproject.com Free open source software for live streaming and recording www.telestream.net/wirecast/ Wirecast stream live from your Desktop with HD & Multi-Camera www.getmevo.com A TV Studio on your Pocket http://www.iographer.com Cases for iphones, ipads, goprosAkron smartphone holder and flexible tripod $20 on Amazon
Takeaways
● Pick the Best Platform (or use concurrently) ● Put together a Calendar Schedule with Compelling Topics● Promote your upcoming Videos ● Consider Timing and include time to Answer Viewers Questions ● Offer Viewers a Promotion● Pay to Promote your Live Videos● Save your videos to YouTube● Promote followers to subscribe or turn notifications on ● Invest in a tripod or additional equipment
Questions
Contact Us
Stephanie Lichtenstein@microsteph micromediamarketing.com [email protected]
Ceata [email protected]@thepuffcuff.com
Lisa [email protected] [email protected]
Patrick [email protected]@allaboutfocus.com
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