Livestock & Forage Strategy Shelley Jones Manager Agriculture Knowledge Centre
Livestock & Forage Strategy
Shelley Jones
Manager
Agriculture Knowledge Centre
Growth Targets
The Targets
• Livestock cash receipts
• Crop production
• Leader in biosciences
• Public trust
• Exports
• Value-added agriculture
Our role
• Strong legislative framework
• Research and development investment
• Trade advocacy
• Knowledge and technology transfer
Working Together
• Earning public trust
• Disease surveillance
• Business risk management
• Backgrounding and finishing
Background
• Original strategy developed in 2012
• $2.0B livestock cash receipts target by 2020
• Consultation with industry
• Annual check-in with ALL stakeholders
• “Refreshed” in fall of 2017 and broadened scope to include forage
• Check-in with ALL stakeholders later this year
Livestock and Forage Strategy 2.0
Guiding Principles | Transparency • Evidence-Based • Sustainability • Collaboration • Resiliency
Assurance Systems
Ensure human, animal, environmental and industry health are protected.• Promote a robust food safety system • Lead livestock disease surveillance and
response• Promote animal codes of practice and
biosecurity standards• Regulate responsibly• Improve public understanding
The sector adopts innovative practices, improving production.
Saskatchewan is a trusted supplier of high quality livestock and forage
products.
Stakeholders are confident production systems are safe and sustainable.
Vision Prosperous and sustainable livestock and forage sectors Mission | To support sector competitiveness
March 1, 2018
Science, Research & Innovation
Partner with industry in the development and application of technologies and practices.• Support research, development and
commercialization programs• Build research capacity and
infrastructure• Enhance technology transfer and
adoption
Market Readiness
Enable industry to identify, access and serve new and existing markets.• Respond effectively to market demands• Provide effective business and
production risk management tools• Enhance on-farm stewardship• Promote Saskatchewan as a trusted
supplier of high quality products
Science, Research & Innovation
Desired outcome: The sector adopts innovative practices improving production.
Government role: Partner with industry in the development and application of technologies and practices.
Your role? Partner, collaborator, with us and with other industry associations.
Science, Research & Innovation
Market Readiness
Desired outcome: Saskatchewan is a trusted supplier of high quality livestock and forage products.
Government role: Enable industry to identify, access and serve new and existing markets.
Your role? Participation in programs, efforts to build public trust and industry promotion.
Assurance Systems
Desired outcome: Stakeholders are confident production systems are safe and sustainable.
Government role: Ensure human, animal, environmental and industry health are protected.
Your role? Development and adoption of codes of practice; regulatory compliance
Assurance Systems
• Animal Welfare
– Consumer concern for farm animal welfare continues to gain momentum
– Guiding consumer purchases
– Adopting or Adhering to
Codes of Practice
• Producer incentives/support
• Consumer education/awareness
Target: $2.5 Bin receipts by 2025
What does our beef industrySWOT tell us?
Livestock and Forage Strategy 2.0
Guiding Principles | Transparency • Evidence-Based • Sustainability • Collaboration • Resiliency
Assurance Systems
Ensure human, animal, environmental and industry health are protected.• Promote a robust food safety system • Lead livestock disease surveillance and
response• Promote animal codes of practice and
biosecurity standards• Regulate responsibly• Improve public understanding
The sector adopts innovative practices, improving production.
Saskatchewan is a trusted supplier of high quality livestock and forage
products.
Stakeholders are confident production systems are safe and sustainable.
Vision Prosperous and sustainable livestock and forage sectors Mission | To support sector competitiveness
March 1, 2018
Science, Research & Innovation
Partner with industry in the development and application of technologies and practices.• Support research, development and
commercialization programs• Build research capacity and
infrastructure• Enhance technology transfer and
adoption
Market Readiness
Enable industry to identify, access and serve new and existing markets.• Respond effectively to market demands• Provide effective business and
production risk management tools• Enhance on-farm stewardship• Promote Saskatchewan as a trusted
supplier of high quality products
Introducing a Modernized
Regional Services Branch
Agriculture has Changed
Trends & Changes
Consumer awareness
Climate change
Biological revolution
Increasing footprint of the private sector
Digital agriculture &
big data
Farm demographics
Information and communication
technology
Background
What We Heard
Producers:• Government plays a critical role in providing unbiased extension. • Applied research and local tech transfer should be a priority.• Specialists are valued as pathfinders due to their network and knowledge.• Extension is key to protecting the public good and maintaining trust. • We need to improve producer awareness of programs.
Industry:• Ministry extensions services should complement industry associations and
private sector, not compete with it.
Public:• Government needs to protect Saskatchewan’s resources.
External Feedback
Reviewing Extension Services
The Goal of Modernization
Background
Ensure extension activities are driving sustainable growth and helping producers stay competitive in a global market.
Growing Saskatchewan AgricultureRegional Services Purpose
Mission
Vision A sustainable, competitive and trusted Saskatchewan agriculture sector.
Support adoption of sustainable and innovative management practices through technology transfer, risk mitigation and program delivery.
Focused Extension
Technology Transfer
Public Trust
Program Delivery
Regional Services Priorities
Specialty Units Regional Services Priorities
Livestock & Feed
Range Management
Agri-Environment
Crops
Agricultural Programs
Livestock
Forage
Crops
Farm Business Management
Current Model
New Model
Livestock & Feed ExtensionW
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Tech Transfer of Research and Innovation
• Livestock & feed related inquiries are connected.
• More research & tech transfer is needed.
• Staff interested in more hands-on demonstration.
• Feed-related extension added to scope.
• Greater focus on research, tech transfer and industry collaboration.
• Livestock Branch increasing specialization.
• Increased clarity on regional and provincial specialist roles.
Range Management Extension W
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Support Stewardship of Public and Private Rangeland
• Gov responsible to monitor & protect environment.
• Private sector is providing basic agronomy service.
• Pasture transition is adding pressure.
• More tech transfer is needed.
• 6 Forage Specialists now Range Management Specialists
• Greater emphasis on research, tech transfer and industry collaboration.
• Focus will be on native and tame range management.
• Feed-related extension transferred to Livestock & Feed Specialists.
• Shift environmental priorities to Agri-Environmental Specialists.
Agriculture Program SpecialistsW
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Enhance Producer Competitiveness through Program Extension
• XX• XX
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• Clients receive farm business service from private sector
• Clients unaware of Ministry programs
• Key Ministry priorities require dedicated support
• 7 FBM Specialists now Agricultural Program Specialists
• Transfer positions to focus on:
• Lands – Strategic Initiatives • Policy – Cost of Production• Trade & Value Added – Value
Added• Programs – Program Admin
• AKC FBM Specialist maintained
• Responsibility for Ag Awareness
Prince Albert
North Battleford Tisdale
Yorkton
Weyburn
Regina
Kindersley
Swift Current
Moose Jaw
Saskatoon
Outlook
Watrous
Regional OfficesBranch Structure
Regional Manager - South
Weyburn
Programs
Crops
Livestock & Feed
Range Management
RSR (PFT)
Admin Assistant (PPT)
Swift Current
Programs
Crops
Livestock & Feed
Range Management
Agri-Environmental
RSR (PFT)
Admin Assistant (PPT)
Kindersley
Crops
Livestock & Feed
Range Management
RSR (PFT)
Admin Assistant (PPT)
South RegionBranch Structure
Partnering with IndustryAligned Programs, Services & Structure
Farmers, Ranchers &
Agribusiness
Ministry Extension Specialists
Research Community
Private Industry
Commodity Associations
Success Measures
Input: Employee Engagement
Input: Client Satisfaction
Output: Reach & Uptake
Outcome: Adoption of Practices
Competitive, sustainable and trusted sector
Next Steps
Key Findings:
Clients value Ministry extension for unbiased regional tech transfer, protection of the public good and pathfinding.
New Focus:
Modernized Regional Services BranchSummary
What’s changed?• Specialist roles changed to:
• Farm Business Management Unit repositioned.
• Light Offices in Kindersley, Prince Albert, Outlook & closure of satellite offices.
• Specialty leads & AKC manager created.• New Strategic Field Research Program.
Redesigned communications vehicles. • Realignment across the Ministry.
Agricultural Programs
Rangeland Management
Agri-Environment
Livestock & Feed
Crops Extension
Technology Transfer
Public Trust
Program Delivery
Let’s keep ‘raising the bar’……together.