Liverpool Echo thorough analysis Masthead The iconic Liver bird is a symbol of the people of Liverpool, this is why I believe the bird is carrying a Liverpool Echo newspaper in its beak on the masthead, insinuating it’s the people’s paper I would suggest the unusual use of “ECHO” implies how the articles used in the newspaper are the main stories throughout Liverpool that are being echoed The use of colour is most interesting, the dominant red in the masthead most likely refers to Liverpool F.C and is most likely a marketing ploy as football is a religion in
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Liverpool Echo thorough analysis Masthead
The iconic Liver bird is a symbol of the people of Liverpool, this is why I
believe the bird is carrying a Liverpool Echo newspaper in
its beak on the masthead, insinuating it’s the people’s
paper
I would suggest the unusual use of “ECHO”
implies how the articles used in the newspaper are the
main stories throughout Liverpool that are being echoed
through word of mouth
The use of colour is most interesting, the dominant red in the
masthead most likely refers to Liverpool
F.C and is most likely a marketing ploy as football is a religion
AdWords which are spread across many sections of the website is Google’s flagship advertising product and main source of revenue. Google's total advertising revenues were USD$23 billion in 2009.
Advertisements that showcase businesses across Liverpool are common across the website and newspaper itself, such as the production of ‘Blues Brothers’ at Liverpool Empire