Lived it Lecture with Dorothy Engelman: Entrepreneurship 101
Jan 21, 2015
Dorothy Engelman, Senior Partner and Owner, q Media Solutions; Founder, Getinvolved.ca
Recently named as one of Canada’s Most Powerful Women by the Women’s Executive Network (WXN), Dorothy Engelman combines the business savvy of the Fortune 500-connected digital entrepreneur with the passion and heart of an inspirational storyteller. A former documentary film producer, she is co-owner and Senior Partner of Toronto-based q media solutions, creating programming, commercials and integrated content for clients.
An active volunteer, Dorothy parlayed her expertise and that of q media into the creation of getinvolved.ca, a social web community that matches organizations and individuals who want to make a difference.
This is part of a series of “Lived It” lectures in the program, sessions that offer a great opportunity to hear firsthand and ask questions about the experience of starting up an innovative company from people who have seen it and done it.
Recently named as one of Canada’s Most Powerful Women by the Women’s Executive Network (WXN), Dorothy Engelman combines the business savvy of the Fortune 500-connected digital entrepreneur with the passion and heart of an inspirational storyteller. A former documentary film producer, she is co-owner and Senior Partner of Toronto-based q media solutions, creating programming, commercials and integrated content for clients.
An active volunteer, Dorothy parlayed her expertise and that of q media into the creation of getinvolved.ca, a social web community that matches organizations and individuals who want to make a difference.
This is part of a series of “Lived It” lectures in the program, sessions that offer a great opportunity to hear firsthand and ask questions about the experience of starting up an innovative company from people who have seen it and done it.
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Transcript
Dorothy EngelmanCo-Owner, Sr. Partner
Innovation (social or not)
Innovation is a formula with no right or wrong answers. So while it’s based on math, for me, it’s really a mysterious alchemy of…
A+T+RN=SI
n
A= Accidents T= TimingRN = Relationship between nature to the power of nurture = SI Innovation or social innovation
n
A= Accidents
T= Timing
RN = Relationship between nature
n
to the Power of n: nurture
= SI Social Innovation
Starting q media with my husbandwhich lead to development of our
business model
7?’s 7 Lessons
Question 1What is the value of your
idea? If you build it will they
come?
Lesson 1: The idea is not the big
idea. Execution is the big idea. Execution makes the big
idea successful.
Question 2 Is there an entrepreneur
in your DNA?
Lesson 2: Know yourself and figure out who and what skills/expertise you are
missing. Age? Experience? Or someone that balances or
complements you for, or against risk.
Question 3 What is your risk
tolerance?
Lesson 3: You have to take risks, emotional,
personal, professional and financial risks to build a business, or create an
innovation.
Question 4Do you have the
perseverance to make it over the long-haul?
Lesson 4: It’s hard. It’s okay,it might take you 2 or 3 attempts
before you find your way.
Question 5 Do you know how to
collaborate?
Lesson 5: Collaborating internally and with like-minded partners is critical to succeed in a social enterprise.
Funding /Outreach /SustainabilityEngage all potential stakeholders
Private/Public/NFP
Question 6 Do you know why you want to start
a business? What do you want from the
business?
Lesson 6: Before you start a venture with
group, or on your own, reflect on your own values. Know what you
want out of the business. Fame? Fortune? Change the world?
Question 7What kind of business do you want to build? What kind of culture do
your want to create?
Lesson 7: It’s not personal. It’s business.
Wrong. Ridiculous. Your enterprise is an extension of
who you are and your values.
Conditions for Success 1. Technology.2. Network.3. Team.4. Research.5. Resources.
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