Live Streaming on Social Media with @morgancarrie and @dannysullivan

Carrie Morgan, author, chat moderator

Danny Sullivan, Founding Editor of Marketing Land

Periscope, Live-Streaming Video & SEO For Social Media with Danny Sullivan

Best of #PRprochat


Carrie Morgan@morgancarrie

Live-streaming video on Twitter is growing fast. Any trends/predictions to share? #PRprochat

#PRprochat: First Thursdays @ 3pm EST

Best of #PRprochat

https://twitter.com/morgancarrie/status/639514847311433729


Danny Sullivan@dannysullivan

Think it's watch & see. for some brands, it may be a great fit to build audience. for others, less essential #PRprochat


Best of #PRprochat

https://twitter.com/dannysullivan/status/639515326921621504


Samantha McCain, APR@samemac

I think regardless of platform, the technology will stick. People want an experience. Live streaming allows that. #PRprochat #PRprochat: First Thursdays @ 3pm EST

Best of #PRprochat

https://twitter.com/samemac/status/639515423629639680



in contrast, something like YouTube probably has more applications for more brands that Periscope.#PRprochat #PRprochat: First Thursdays @ 3pm EST

Best of #PRprochat




Periscope/Meerkat is very promising, especially for live event coverage. I'm hoping PR pros will find it exciting.#PRprochat #PRprochat: First Thursdays @ 3pm EST

Best of #PRprochat




Challenges of using Periscope for press coverage events are probably quality - is it being used? Are streams leveraged?#PRprochat #PRprochat: First Thursdays @ 3pm EST

Best of #PRprochat



Prezly@Prezly

With #video tools like @periscopeco consider audience expectations. It’s a balance between quality and immediacy.#PRprochat #PRprochat: First Thursdays @ 3pm EST

Best of #PRprochat

https://twitter.com/Prezly/status/639515754963030016



Do you see live-streaming video on social media as a game-changer, marginally important or fad?#PRprochat #PRprochat: First Thursdays @ 3pm EST

Best of #PRprochat




Don't think game changer in that don't think it'll work as an every day tool for many brands vs say Twitter or FB#PRprochat #PRprochat: First Thursdays @ 3pm EST

Best of #PRprochat




I think it's a fantastic way to do teaser campaigns - for webinars, events, etc.#PRprochat #PRprochat: First Thursdays @ 3pm EST

Best of #PRprochat




Live-streaming video is heavily adopted by media, esp breaking news media – but less so for the corporate world.#PRprochat #PRprochat: First Thursdays @ 3pm EST

Best of #PRprochat




Having an event, could build buzz. witnessing something cool, same. want to host live interview, also workable#PRprochat #PRprochat: First Thursdays @ 3pm EST

Best of #PRprochat



Colin Jordan@colinjordan

TBH I think its a game changer for crowd-sourced news that limits PR ppl, unless filming has agenda #PRprochat


Best of #PRprochat

https://twitter.com/colinjordan/status/639517515220041728


Perfect Search Media@Perfect_Search

Def not a fad. The immediacy that #livestreaming provides gives a new sense of importance to experiencing any given moment #PRprochat #PRprochat: First Thursdays @ 3pm EST

Best of #PRprochat

https://twitter.com/Perfect_Search/status/639517646589968384



With Twitter now being indexed by Google, how can we take advantage of their integration? #PRprochat


Best of #PRprochat



Mary Beth Huffman@ImpactMktPR

Keep profile updated and optimized. Keep messaging relevant to brand. #PRprochat


Best of #PRprochat

https://twitter.com/ImpactMktPR/status/639519706232307712



Simple answer is todo more on Twitter, if not already. what you're doing on twitter flows into Google more now #PRprochat #PRprochat: First Thursdays @ 3pm EST

Best of #PRprochat




Over time, google might decide to tap into twitter to help determine authority of pages & people, so.. #PRprochat


Best of #PRprochat



Colin Jordan@colinjordan

It is still waaay too early to tell how strategic you can be with that integration.. Need algorithm info, etc.. #PRprochat


Best of #PRprochat

https://twitter.com/colinjordan/status/639520478936199168



Social signals are an important part of the #SEO value of Twitter - more coming on that shortly #PRprochat


Best of #PRprochat




I wonder how indexed tweets might impact trending hashtags? Hmmmm. #PRprochat


Best of #PRprochat




Many PR pros don’t really understand how SEO connects with social media. Can you explain? #PRprochat


Best of #PRprochat




The most basic form of integrating SEO into social is to optimize your profile “about” descriptions. #PRprochat


Best of #PRprochat




Can reinforce each other. something shared on social media can attract attention & links, which helps with SEO #PRprochat #PRprochat: First Thursdays @ 3pm EST

Best of #PRprochat




Showcase pages on LinkedIn do amazing things for audience segmentation, showing up in LI searches. SO many not using still!! #PRprochat #PRprochat: First Thursdays @ 3pm EST

Best of #PRprochat




#SEO & #SM are intertwined! Good for link building, social sharing & domain authority, and becoming locally relevant. #PRprochat #PRprochat: First Thursdays @ 3pm EST

Best of #PRprochat




also if you do a great social campaign, people might turn to search to learn more. better have your SEO in place #PRprochat #PRprochat: First Thursdays @ 3pm EST

Best of #PRprochat



Mary Beth Huffman@ImpactMktPR

That's exactly what others say. It will be interesting if consumers and biz start or return to Twitter. #PRprochat


Best of #PRprochat

https://twitter.com/ImpactMktPR/status/639522403886960640



Are social signals (likes, comments, shares) the primary #SEO benefit of social media? #PRprochat


Best of #PRprochat




I’ve seen interesting statistics that social signals account for LESS THAN 10% of the factors influencing search. #PRprochat #PRprochat: First Thursdays @ 3pm EST

Best of #PRprochat




Social signals – popularity – can give Google a green light on quality – but is actual importance worth the buzz?#PRprochat #PRprochat: First Thursdays @ 3pm EST

Best of #PRprochat




no. right now, other than Google+, Google says it's not using such signals as part of ranking #PRprochat


Best of #PRprochat




Even if social signals aren't a primary #SEO benefit, they still drive engagement, loyalty & increase potential site traffic #PRprochat #PRprochat: First Thursdays @ 3pm EST

Best of #PRprochat




part of prob is strong correlation between social popular stuff & search popular stuff. assumptions are made #PRprochat #PRprochat: First Thursdays @ 3pm EST

Best of #PRprochat




Social signals could have a deep behind-the-scenes impact that we don’t know about, just because it isn’t measured...#PRprochat #PRprochat: First Thursdays @ 3pm EST

Best of #PRprochat




Out of all major social media platforms, which do you favor the most for SEO benefits? #PRprochat


Best of #PRprochat



Marketwired@Marketwired

G+ does seem to be a bit of a mystery. Do you tend to see any improved brand visibility from using it? #PRprochat


Best of #PRprochat

https://twitter.com/Marketwired/status/639527120398614528



Master the Google Webmaster Guidelines for SEO - follow them to the letter = success! http://qub.me/HKe2LR #PRprochat #PRprochat: First Thursdays @ 3pm EST

Best of #PRprochat




LinkedIn is fabulous, from a corporate stand point – SEO for Google, and SEO for internal LinkedIn search.#PRprochat #PRprochat: First Thursdays @ 3pm EST

Best of #PRprochat




Don't do social for SEO. Do social right for social. If there are SEO benefits, they'll come naturally from that#PRprochat #PRprochat: First Thursdays @ 3pm EST

Best of #PRprochat




SEO for within a social platform is different than SEO benefits of a platform. Social pros should learn both.#PRprochat #PRprochat: First Thursdays @ 3pm EST

Best of #PRprochat




if someone follows brand on Google+, increase changes they'll see that brand content in Google #PRprochat


Best of #PRprochat


Carrie Morgan, author, chat moderator

First Thursdays @ 3pm EST

#PRprochat

a Twitter chat for PR pros

http://www.amazon.com/Above-Noise-Creating-Reputation-Digital/dp/1628652586

Live Streaming on Social Media with @morgancarrie and @dannysullivan

Business