Live Social Media
May 15, 2015
LiveSocial Media
Integration
at Events
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Live Social Media
SteroidsIntegration
at Events
Your strategic partner for marketing and social media solutions specially designed for the event
industry
Got Social Media Questions?Tweet me! @EventMktgMaven
With your host…The Marketing MavenMichelle Bergstein
IEvents
+
Update and Check-in Here!
• Live Social Media Integration at Events at #FFEA2013
WELCOME
CHECK-IN
Social Media & Event Marketing@EventMktgMaven #FFEA2013
*Foursquare has 25 million users & 1 million businesses
+
#FFEA2013 #LiveSM@Events
SAMPLE BEST PRACTICES
CHECK INUPDATES
Getting my social media fix w/ @EventMktgMaven #FFEA2013 #LiveSM@Events
Social Media at Events w/ @EventMktgMaven #FFEA2013 #LiveSM@Events
#SM knowledge is power! Discovering new tactics with @EventMktgMaven #FFEA2013 #LiveSM@Events#Eventprofs
Social Media & Event Marketing@EventMktgMaven #FFEA2013
Strategy Starts with your Hashtag#
#FFEA2013
Let’s TalkHashtags
*Tracking
*Tagging Contests*Instant
Feedback
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What’s Your Social Media Goal?Engagement & Attendance
What’s In-Store?
Best Social Tools to use
at your event?
Décor & Technology Integration
What’s your Content
Strategy?
Engagement & Social Media
Contests
Social Media & Event Marketing
@EventMktgMaven #FFE2013
Now What?
What’s the plan?
Are you using it right?
?
Content Strategy
Mix Content:Scheduled postsLive posts
Live Engagement
Content IdeasScheduled Activities &
Entertainment
Check-in specials
Sponsors
Weather
Transportation
App Promotions
Cultivating Content
Ask for Content: Entertainment &
Sponsors
Social Media Contests
Attendee Engagement
Hashtags
Daily Event Recaps
Sponsors | Entertainment | Engagement
Don’t forget video!
What’s the daily plan?How do I start?
+Start with a daily calendar
Social Media Live at Events
Why?
On the Go Updates
Why?
On the Go UpdatesInstant Coverage
More SpreadablePhotos = Engagement
On Site:
Hootsuite.com
On Site:
Bufferapp.com
On Site:
FB Pages App
On Site:
Sendible.com
#BizBashFL
CONTENT CURATING
Social Media Contests
Pin to win
CONTENT CURATING
Excellent Examples
Social Media ContestsPhoto submission contests
Tabsite.com
CONTENT CURATING
Social Media Contests
CONTENT CURATING
Creative Hashtag Submissions
Social Media Contests Strategy
- Which social medium?
- What is the purpose & goals?
- Who do you want to reach?
- Will your contest span multiple channels?
- What’s your promotional strategy?
- Tap Industry partners or influencers
Festival Case
Study:
BRAND CONSISTENCY
KEEP IT GOING
KEEP IT GOING
INTEGRATE
LIVE PICS
DAILY RECAPS
WEATHER & NAVIGATION
ASK YOUR FANS
INFO INTEGRATION
Social Media Crowdsourcing for Ecommerce
Technology Décor & Accents
i-PadTABLETOPS
Photo via BizBash.com Table tops & Decor provided by: www.syzygyevents.com
VIDEO WALLS
Photo via BizBash.com
CHARGING STATIONS & LOUNGES
Charging lounges & tabletop stations by TotallyMod.com
ENGAGEMENT CONTESTS
Photo via Bizbash.com Planning & Strategy by Narrative PR & Bensimon Byrne
TWITTER WALLS
CUSTOM TWITTERWALLS
PHOTOBOOTHS
PHOTOBOOTHS
PHOTOBOOTHS
Check ins &
Activations!
Check ins & More!
Check ins & More!
Check ins & More!
Check ins & More!
Check ins & More!
SOLUTIONS TO SIMPLIFY
RFID
CHECK INS & PHOTOS
CHALLENGE BARS
SOCIAL CONTESTS
FB CHECK IN POINTS
All in One!
A Maven Fave
Splashthat.com
A Maven Fave
EventMobi.com
Recap*Strategy*Content Curation
*Solutions *Enhancements
*Engagement
Questions?
Did you Like What
you Learned?
Follow me, RT & connect!On Twitter: @EventMktgMaven
Don’t Forget toShare your feedback!
+
Social Media Live at Events
It’s Our Passion & Specialty!
eventindustrymarketing.com
Social Media…