LIVE RĪGA: RIGA CITY TOURISM PLATFORM. November 5, 2009 Page 2 LIVE RĪGA IS … LIVE RĪGA is a platform for activities, campaigns and sponsoring to promote.

LIVE RĪGA:RIGA CITY TOURISM PLATFORM

November 5, 2009

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LIVE RĪGA IS …

LIVE RĪGA is a platform for activities, campaigns and sponsoring to promote tourism and business development in Riga

The brand provides the framework to …– initiate participation of everyone for the benefit for all– position the city through its stakeholders (citizens,

institutions, administration, business) and their ideas– provide a consistent image for the city to help focus

promotional activities– promote local initiatives in culture, arts, education or

business by labeling them with a quality seal of the LIVE RĪGA brand

The brand extends an invitation to everyone to join the brand platform and support the new image for the city as well as to benefit from it.

November 5, 2009

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LIVE RĪGA IS …

The brand that provides a platform for all activities to promote the city as:

– a travel and tourism destination– a trade and business hub– a place for arts and cultural life– a center for education and science

Motto

What is good for Riga is good for tourism!

November 5, 2009

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RIGA – CAPITAL OF THE NORTH

Where is Riga?

Riga feels connected to its Scandinavian heritage. From a Western European point of view the City of Riga lies not only in Eastern direction but also surprisingly North.

A Northern Hub

– A gateway to Europe and CIS countries– A tradition of business entrepreneurship– An attractive travel destination

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UNIQUELY RIGA

We see Riga as an urban center of the North that is worth

(re-)discovering. A place …

– where tradition and song are at the foundation of a truly unique identity.

– that has re-invented itself over and over again – and kept its cultural foundation strong.

– that thrives on a tradition of business entrepreneurship because of its historical role as a gateway to the North, to Eastern and Western economies.

– where tradition and urban scenes meet and come alive together to create something new.

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RIGA POSITIONING

Our positioning for Riga goes beyond a tourism and travel salesapproach and asks for identification …

What is Riga? Riga is a place where different lives connect.– A place where you’d want to live.– Where you’d want to study or work.– And stay, at least for a while.

Where is Riga? Capital of the North.– Surprisingly Nordic.– Surprisingly urban.– Surprisingly well connected.

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RIGA POSITIONING

POSITIONING

People aspiring to live in Riga will generate more awareness, more discussion and will pull more people to visit for …

– Business travel: The gateway to Scandinavian, Eastern and Western economies.

– Leisure travel: Discover Riga, unique cultural gem, new metropolis, “Capital of the North”.

SLOGAN: “Capital of the North.”

> And all you need to express it can be found in “four-letter-words”!

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November 5, 2009

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RIGA POSITIONING

Brand valuesThe values for the LIVE RIGA brand are intended to embrace theunique historical and cultural identity of the City of Riga.

Persistent– determined, dependable, well-grounded

Vibrant– lively, current, alive with people, culture and traditions

Inventive– ingenious, business-minded, fair

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MASTER BRAND AND SUB-BRANDS

EMBASSY © April 18, 2023

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THE BRAND

EMBASSY © April 18, 2023

Seite 12EMBASSY © April 18, 2023 Seite 12

THE BRAND

Brand design

www.LiveRiga.com

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WELCOME TO RĪGA!

CITY TO LIVE LOVE STAY FEEL WORK DINE ARTS SING SHOP LIFE TRIP MEET …. MUCH MORE