Live project for Radley London

Sonia Damle

Fda Accessory Design

Radley London

Golden Lane Autumn/Winter 2013-14 Golden Lane Autumn/Winter 2013-14

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Golden Lane Autumn/Winter 2013-14

Meet Sarah

Aged 34, she is a publicist 4 days a week.

Lives with her husband Chris a consultant,

and 20 month old April.

She is a busy Mum, juggling her career,

baby and friends.

Sarah is adjusting to a her new lifestyle and

more careful spending habits.

She has a varied and sociable lifestyle.

She is fashion concious and likes to stay

‘current’ in fashion.

Golden Lane Autumn/Winter 2013-14

Home Tells a Story

Life Collector

Creative Flair

Staying Fashionable

A New Focus

Family Fun

New PracticalitiesNew Friends

Animal Lover

Work and Social Life

Golden Lane Autumn/Winter 2013-14

Range: Golden Lane

Style: Multiway Grab

Material for Body: Leather

Colour for Body: Spice Cocoa

Fittings: Gold

Linning: Cotton

Front View

Front View

with inward gusset

Back View

(35x26x10/20) cm

Golden Lane Autumn/Winter 2013-14

Range: Golden Lane

Style: Multiway Grab

Material for Body: Leather

Colour for Body: Spice Cocoa

Fittings: Gold

Linning: Cotton

20 cm

20 cm

10 cm

10 cm

Total Length of

Gusset 41.5 cm

Magnets

16 cm

Slip Pocket

14 cm

14 cm

Slip Pocket on Back

Back View

8 cm

2.5 cm

2.5 cm

Inward fold on gusset

Front Body divided into

panels

Golden Lane Autumn/Winter 2013-14

Range: Golden Lane

Style: Multiway Grab

Material for Body: Leather

Colour for Body: Spice Cocoa

Fittings: Gold

Linning: Cotton

Pattern Print

Art Deco inspired geometric prints

Pattern printed onto leather

using magic touch and then cut

out. Leather cut outs hand

sewn on to middle panel

Golden Lane Autumn/Winter 2013-14

35 cm

26 cm

20 cm

8 cm

Clasp

6 cm

Detachable strap

2.5 cm

Length of Strap

Rope Handle

D-Ring 2.5 cm

2.5 cm

2.5 cm

18 cm

Invisble magnet with

circular top stitch

detail

52 cm

10 cm

98 cm

Rivet

Strap folds back on

itself and is attached

using a rivet

Range: Golden Lane

Style: Multiway Grab

Material for Body: Leather

Colour for Body: Spice Cocoa

Fittings: Gold

Linning: Cotton

Printed cutouts,

hand sewn

Anchor

stitches to hold

pleats in place

Swatch

D- Ring

2 cm

Dimensions: Dimensions: Dimensions: Dimensions: Dimensions:

Golden Lane Autumn/Winter 2013-14

Trapezoid Work Bag

Elongated Rope

Handle with leather

string detail.

Patterned and

pleated flap

40x35x12

Multiway Grab

Short Rope Handles

Adjustable Gusset Width

Detachable Strap

Patterned and pleated

front body

Shoulder Bag

Zipper Closure

Long Flat Handle

Patterned and pleated

front body

AcrossBody

Asymmetrical Strap

Patterned and

pleated front body.

iPad Case

Puller mechanism

and tab feature

Vertical patteerned

and pleates front.

35x26x20/10 30x22x8 12x20x3 8x12x1.5

Golden Lane Autumn/Winter 2013-14

Back ViewFront View

Double Pleats

Tab to pull iPad out

Tab with top

leather stitch detail

Tab pulled out

pulls iPad up

iPad put in pushes

tab down