LIVE PC GIVE PC

LIVE PC GIVE PC 2021

VOLUNTEER TOOLKIT

PART 1 | THE ESSENTIALS 3

What is Live PC Give PC? 3

LIVE PC GIVE PC VOLUNTEERS 4

Signup to be a Live PC Give PC Ambassador 4

Signup to host a Donation Station or be an “On the Street” volunteer during Live PC Give PC on NOV. 5! 4

Pick up your Live PC Give PC T-shirts and Signs 4

Live PC Give PC – Get out there and promote your favorite nonprofit! 4

PART 2 | PROMOTION & MARKETING 5

Create A Social Media Campaign 6

Promote to Your Community 6

Download Logos And Media 7

PART 4 | DONATION STATION GUIDE 8

CAMPAIGN MATERIALS 8

BEFORE ARRIVING AT YOUR DONATION STATION 9

TIPS FOR A FUN & SUCCESSFUL DONATION STATION 9

HOW TO GENERATE EXCITEMENT FOR YOUR STATION 10

TROUBLESHOOTING 11

TEMPLATES 12

Newsletter Template 12

General Email Template 13

Part-time Resident Email Blast Template 14

Letter to the Editor Template 15

OUTREACH TO LIVE PC GIVE PC CHAMPIONS 17

LIVE PC GIVE PC FAQ 18

PART 1 | THE ESSENTIALS

What is Live PC Give PC?

Live PC Give PC is a one-day event that encourages the greater Park City community to contribute to local nonprofit organizations through a single online giving platform on the first Friday of November. This giving day is coordinated by Park City Community Foundation in partnership with area nonprofits and brings in millions each year. What’s the goal? The vision of Live PC Give PC is to create a community where every citizen contributes to our nonprofits that help make Park City and Summit County a better place to live, work, and play.

● Grow revenue for nonprofits serving Summit County – create a new funding stream. ● Grow philanthropy in Summit County – bring new donors to our nonprofit

organizations. ● Grow supporters – educate the community about the positive impact on their lives

because of Summit County’s nonprofit organizations. How does it work? Park City Community Foundation leads and promotes the giving day and works with area nonprofits who take part in their own promotions. Through a community-wide PR and marketing campaign, people are encouraged to visit livepcgivepc.org on or before the giving day and donate to the

nonprofits. Why should my nonprofit organization participate? Live PC Give PC is an opportunity to:

1. Raise funds for your organization 2. Cultivate new donors 3. Educate community members 4. Reinvigorate lapsed donors 5. Convert check writing donors to online donors 6. Demonstrate a united, collaborative nonprofit community 7. Park City Community Foundation is offering cash grants for the top three

organizations that have the most unique donors - $2,500, $1,500, and $1,250.

LIVE PC GIVE PC VOLUNTEERS

Live PC Give PC would not be what it is without the communities support (aka. YOU! The volunteers!). Here are some of the ways you can volunteer for Live PC Give PC.

Deadline: November 1

Signup to be a Live PC Give PC Ambassador

Are you a Live PC Give PC superfan? We want you to help spread the word about Live PC Give PC to your friends and neighbors! Ambassadors will help us get the word out by passing out yard signs, putting up posters in appropriate places, posting on NextDoor and neighborhood forums, and talking to your community about why they should give on November 5!

Deadline: October 25

Signup to host a Donation Station or be an “On the Street” volunteer during Live PC Give PC on NOV. 5!

On Friday, November 5, 2021, our community will come together through Live PC Give PC for 24 hours of giving. It's one extraordinary day to support the organizations that make Park City special. And we need your help to spread the word, get the community excited, and raise money for local nonprofits.

November 3 & 4

Pick up your Live PC Give PC T-shirts and Signs

November 3: 11:30am - 1:30pm November 4: 4:00pm – 6:00pm Location: Park City Community Foundation Office: 1918 Prospector Ave.

NOVEMBER 5 Live PC Give PC – Get out there and promote your favorite nonprofit!

PART 2 | PROMOTION & MARKETING

After 11 years of doing this giving day, Live PC Give PC has strong brand recognition in our community and people get very excited about it. The success of Live PC Give PC is dependent on all of the nonprofits and volunteers getting the word out to the whole community with creative and effective marketing. Park City Community Foundation is here to support you in that endeavor and hopes that every participating nonprofit organization will contribute to the campaign by sharing Live PC Give PC messaging with their supporters and networks. Goals of the Live PC Give PC marketing campaign:

1. Promote the Live PC Give PC brand. 2. Create that “aha” moment about how significantly the local nonprofits enrich each of

us in the Park City community. 3. Create a call to action for November 5, 2021! All communications within the

campaign will drive traffic to the Live PC Give PC website by capitalizing on the pride of Parkites coming together collectively to support the place they love.

Perception/Tone:

1. Communications should have a fresh and conversational tone. 2. Neighborly, community centered, vibrant, contemporary, exciting, fun,

communicative. 3. Informative and compelling.

Create A Social Media Campaign

Social media is one of the best ways to reach people and let them know you are participating in Live PC Give PC and that they can participate, too.

● Follow @ParkCityCF and other community

accounts (by following, you get followers!)

● Share posts from the ParkCityCF accounts

● Use the hashtag #livepcgivepc and create a simple hashtags for your organization. Use them consistently across all social media platforms.

● Create a banner and profile picture and/or cover photo of your logo or a distinguishable photo of your organization that followers can use to share on their own profiles.

● Tag people and organizations that show support in your posts to thank them for their help and to spread the message through their personal networks.

Promote to Your Community

In addition to social media, please promote your involvement in Live PC Give PC via email blasts on your own website. We’ve provided you with language and templates to copy and paste into various forms:

● Newsletter Template - for print media outreach ● Email Blast Template ● Part-time Resident Email Blast Template ● Email signature line ● Letter to the Editor Template - to contact your local paper

Host an Event!

• A fun way to promote Live PC Give PC on is by hosting a party and inviting supporters or friends to join you in watching the community’s generosity grow and grow!

TIPS FOR HOSTING A GREAT EVENT: ● Connect your laptop to a TV or position your desktop screen and display the Live PC

Give PC home page and watch the dollars grow! ● Ask your guests to donate on their own devices and phones. ● Get Festive: We have Live PC Give PC T-shirts, signs, and stickers available to help

brand your party. ● Get Social: Take pictures and post them to your Instagram and Facebook page –

encourage guests to do the same using the hashtag #livepcgivepc. Your ripple effect will bring more support to more organizations!

Download Logos And Media

Photos • Park City Community Foundation has made it easier than ever to download fun

photos and Live PC Give PC logos to help you make your Live PC Give PC communications more engaging.

• Visit the Park City Community Foundation Flickr page to download images and logos! You might even see photos of your organization last year!

Logo

• To ensure a consistent voice and demonstrate to the community a united nonprofit sector, we are asking that all nonprofit organizations use the Live PC Give PC official logo for any design associated with the giving day and campaign. See official Live PC Give PC brand guide in the Important Links section at the bottom on the nonprofit toolkit page on the website.

PART 4 | DONATION STATION GUIDE GENERAL INFORMATION Many nonprofits and volunteers sign-up to manage a donation station or take part in an existing donation station. There will be several donation stations throughout greater Park City with people waving signs, wearing T-shirts, encouraging donations, and having a great time! The goal is to increase awareness and ask people to donate on their own devices. Additionally, many people love to wave signs on street corners to build excitement.

Who To Contact

Interested in hosting a donation station or want to volunteer to wave signs on the corner? Sign up at https://www.livepcgivepc.org/giving-events/pc21/voltoolkit Technical/Website/Platform – Mightycause: [email protected] or 866-437-1952 Non-emergency Situations / Park City Police Dispatch – 435-615-5500 Other Questions – Ellie at [email protected] or (801) 599-4272 Life-threatening / Urgent Situations – Call 9-1-1 Only call if the immediate presence of law enforcement, medical or fire personnel is required.

CAMPAIGN MATERIALS

Pick-Up/Drop-Off

T-shirt, sign, facemask pickup November 3-4 • November 3: 11:30am - 1:30pm • November 4: 4:00pm – 6:00pm

Location: Park City Community Foundation Office: 1918 Prospector Ave. Drop off Signs after Nov. 5, between 9am -5pm

o Location – Drop off at Park City Community Foundation Office – 1918 Prospector Ave, Park City, UT 84060

BEFORE ARRIVING AT YOUR DONATION STATION

Equipment & Materials Needed

We invite you to be creative at your donation station or street corner – personalized decorations and signs, clothing and costumes, props. However, there are a few key items that are required for a successful station. On The Street Stations:

● Each outdoor location will be given 2 Live PC Give PC campaign signs. The first shift at each location should plan to pick up at our designated pickup days, November 3-4.

Indoor Donation Stations: ● Each “indoor” station will be given a flyer with a QR code.

Please encourage donors to donate at livepcgivepc.org, or by scanning the QR code. We will have these signs available for you on November 3-4, or can be printed at home. *Please note, each location has unique Covid regulations and may be indoors or outdoors

All Volunteers – Your Responsibility to Bring:

● Nonprofit-specific signage. ● Table, tablecloth, any hard good needs

Also Available for Volunteers

● Live PC Give PC T-Shirts – Pickup November 3-4

TIPS FOR A FUN & SUCCESSFUL DONATION STATION

Clothing Dress warmly! If you are inside, there is a good chance you’ll be stationed near an entryway. You are invited to wear a Live PC Give PC T-shirt, but feel free to wear something that supports your nonprofit or your own personal style.

Materials Please do not bother the location manager or staff for simple supplies. You know you are going to need stuff, so plan accordingly and bring with you:

● Tape, scissors, notebook, and pens ● Sign-hanging materials – we recommend 3M hooks – they are

cheap, easy to set up, work on multiple surfaces, and don’t leave a mark when removed.

Read Talking Points Info

It’s important that we all work and speak from the same playbook. So we’ve provided talking points and detailed information on key program elements – see 2021 Live PC Give General Information at https://www.livepcgivepc.org/giving-events/pc21/voltoolkit Don’t be afraid to tell someone you don’t know the answer to a question. If this happens, refer them to HQ or take down their contact info and a Park City Community Foundation staff member will do their best to get back to them that day.

HOW TO GENERATE EXCITEMENT FOR YOUR STATION

Promote on Social Media

Share photos, stories, hashtags, and updates from your station throughout the day at: Facebook https://www.facebook.com/parkcitycf/ Instagram https://www.instagram.com/parkcitycf/ Twitter https://twitter.com/parkcitycf/

Don’t Be Shy If you feel uncomfortable asking outright for a donation, try the following:

● Ask them what they like to do with their free time while in PC. It is more than likely that one of these activities has a connection to a participating nonprofit. A few examples include:

○ Hiking – Mountain Trails ○ Play with Pet – Nuzzles & Co. ○ Attend Music Concerts – Mountain Town Music ○ Go to The Movies – Park City Film Series

Get Creative Think of fun ways to draw attention from passersby without interfering with ongoing business at your location – wear fun/silly outfits, bring lots of signage and props, play music (but not too loud), etc.

TROUBLESHOOTING

A Donor Tries to Give Cash, Check

For various technical, ethical, and legal reasons, we ask that you do not accept cash/check donations. But money is money, and we never want to turn away a donor. So if they cannot or will not make their donation online, please direct them to HQ, where we can complete their transaction and ensure the donation is included in the day’s total giving.

Credit Card Is Declined or Double-charged

Please contact Mightycause at [email protected] or 866-437-1952.

Did Not Receive Donation Confirmation Email

This could be a result of a different email account used when the Mightycause account was created. Ask if they have recently switched email providers (gone from Yahoo to Gmail, a new work email) or account was established by a spouse/partner. If this does not resolve the issue, contact Mightycause at [email protected] or 866-437-1952.

TEMPLATES We welcome you to use these templates to easily get the word out to your friends, family, neighbors, supporters – whomever! Simply copy the text, fill in the blanks with your own words, and send to your community! We suggest including the logo and some images to make this eye-catching. Don’t forget to visit the “Nonprofit & Volunteer Toolkit” on the livepcgivepc.org website for logos and images. We suggest you use one of these three statements for the email subject line:

● Park City is coming together on November 5 ● If you live PC, then give PC! ● How will you invest in Park City’s future? ● One Community. Many Causes. Your Impact.

Newsletter Template

One community. Many causes. Your impact. Live PC Give PC 2021 - Join the Park City community and everyone who loves this great town on Friday, November 5 for Live PC Give PC, our local day of giving and celebration! Whether you live, work, stay, or play here, you benefit from our nonprofits. This 24-hour day of online community giving is a perfect way to recognize and support the incredible nonprofits that help shape Park City into the amazing town it is. This year, with the enthusiasm and generosity of the Park City community, we hope to set another new record: 6,500 donors! Part of what makes Live PC Give PC incredible is the amazing impact that donations of all sizes can make, and we encourage everyone to give what they can to the organizations they love. If you have a favorite organization or give to many, your donations will help these organizations win in more ways than one - whether it be raising funds to support their programs, generating awareness, or securing matching grants and additional contributions. Together, we can shape the future of our town. This November 5, give together for a great Park City! To learn more, visit livepcgivepc.org.

[We recommend that you include a photo and logo. Thank you!]

General Email Template

One Community. Many Causes. Your Impact. On Friday, November 5, our community will come together for Live PC Give PC, and we invite YOU to support _______. Live PC Give PC is 24 hours of local nonprofit giving—and it’s your chance make a huge impact, right here in our community. Whether you live, work, stay, or play here, you benefit from our nonprofits. Part of what makes Live PC Give PC incredible is the amazing impact that donations of all sizes can make, and we encourage everyone to give what they can to the organizations they love, including ______. Together, we can shape the future of our town. This November 5, give together for a great Park City! To learn more, visit livepcgivepc.org. Join us in supporting our community through Live PC and Give PC on November 5 by donating online. INVEST IN OUR FUTURE, STARTING TODAY Find out more—visit http://livepcgivepc.org/ —and commit to give on November 5!

Part-time Resident Email Blast Template

SUBJECT LINE: Park City is coming together on November 5 24 hours of giving, One incredible chance to shape our future. On Friday, November 5, our community will come together for Live PC Give PC, and we invite YOU to join us. It’s 24 hours of nonprofit giving—and it’s your chance make a real difference, right here in the community you love. Whether you live, work, stay, or play here, you benefit from our nonprofits. Part of what makes Live PC Give PC incredible is the amazing impact that donations of all sizes can make, and we encourage everyone to give what they can to the organizations they love. Whether you have a favorite organization or give to many, your donations will help these organizations win in more ways than one - whether it be raising funds to support their programs, generating awareness, or securing matching grants and additional contributions. Together, we can shape the future of our town. This November 5, let’s give together for a great Park City! To learn more, visit livepcgivepc.org. One community. Many causes. Your impact. Join me in supporting our community. On November 5, Live PC and Give PC by donating online. INVEST IN OUR FUTURE, STARTING TODAY Find out more—visit livepcgivepc.org —and commit to give on November 5!

Email signature to add under your name and organization

Save the Date for Live PC Give PC! Support us on Nov. 5, 2021 and join the fun!

Letter to the Editor Template

A great way to spread the word about Live PC Give PC is to send a short note to the Park Record or any local publication. Many papers will publish these in their “Letters to the Editor” section. It is a great opportunity to help us reach our goal of a community where every citizen supports nonprofit organizations. You can link to Park Record’s Letter to the Editor submission page here: http://www.parkrecord.com/opinion/send-a-letter/. A few things to keep in mind when submitting a letter to the editor:

Submit anytime, but no later than Monday, October 25, 2021. Include your name, daytime and nighttime phone numbers, and home (street) address.

Personalize It! Use this as a guide, but make sure you edit to make it unique.

Keep the letter short. Short letters are more likely to be printed. Letters to the Editor are usually no more than 150-200 words. The Park Record limits Letters to the Editor to 300 words and Guest Editorials to 600 words.

Follow up. Especially with smaller papers, it will often help to call the person responsible for the letters-to-the-editor after you mail it. If they can connect a real person with the letter, they are much more likely to print it. To reach Bubba Brown, Editor of the Park Record, call 435-649-9014 or email [email protected].

SAMPLE LETTER TO THE EDITOR – PLEASE CUSTOMIZE THIS TO YOUR OWN EXPERIENCE!

Park City is an incredible place to call home.

Every day, nonprofit organizations enrich our lives and the lives of our fellow community members. Think about your favorite parts of our town – maybe it’s (your nonprofit’s impact). Maybe it’s a walk on a favorite trail with your adopted dog. Or maybe you drop your children off at school or at a camp – supported by donor dollars and nonprofit organizations. What is your favorite place to bring an out-of-town guest? Is it a museum, a concert, a festival? Who helps make that possible?

On November 5, 2021, Park City Community Foundation, (your nonprofit), and all nonprofit organizations are inviting you to support the community, organizations, services, events, people, and places that you love. On this single day, we are asking everyone to visit livepcgivepc.org and support the organizations that make our lives vibrant and uniquely Park City.

On November 5, I’m going to support the community that I want to live in – one that cares about (your nonprofit’s challenges) and one that values community and local causes. And my support might just be doubled – through matching challenge grants and prizes.

I urge every community member to join the fun and support (your nonprofit) and all of your other favorite organizations on this special day. Visit livepcgivepc.org to learn more.

{Name}

{Title}

{Organization}

{Work/Cell Phone Number}

{Home Address}

OUTREACH TO LIVE PC GIVE PC CHAMPIONS

One of the best ways to make Live PC Give PC a success is to cultivate champions for your organization around this giving day. They might be staff, board members, committee members, volunteers, or others who might be influencers or well connected!

OUTREACH TEXT YOU CAN USE WITH YOUR CHAMPIONS You have the keys to the most effective way to increase participation and donations: through word of mouth. Asking the people you know – whether in your neighborhood, or at work, or something you do for fun – is the best way to generate more support for and involvement in all our local nonprofits.

Here are some simple things you can do that will make a huge difference:

● Focus on this main communication: Join me in giving during Live PC Give PC on November 5, and support the nonprofits that mean the most to you!

● Talk about Live PC Give PC when you see your friends in person. ● Email your friends with the link to livepcgivepc.org. ● Call people and encourage them to participate. ● Promote Live PC Give PC on your social media accounts, and use the hashtag

#livepcgivepc. ● Text your friends the day before and the day of the event.

TOOLS YOU CAN USE Messages you can include in person, on the phone, via email, or in texts: Live PC Give PC is on Nov. 5 – I’m giving to several nonprofits, hope you’ll pick a few and join me! To give: livepcgivepc.org Nov. 5 is a big nonprofit giving day, I’m encouraging everyone to join in. Find the nonprofits you love and donate on livepcgivepc.org! My favorite cause, ____, is raising money on Nov. 5 through Live PC Give PC. I’m giving, and I’d love your help! Check it out at livepcgivepc.org

LIVE PC GIVE PC FAQ What organizations are eligible to receive donations and prizes?

To participate, nonprofit organizations must be based in Summit County, primarily serve Summit County, and/or demonstrate a significant presence in Summit County. Donations made through the livepcgivepc.org platform must be used to benefit Summit County programs

>>>> Not sure if you qualify? Please reach out to [email protected]

How do I register my nonprofit to participate? You must register annually to participate. To register, visit livepcgivepc.org and you will be prompted to register your nonprofit on the homepage. How much of a donor’s contribution will be re-granted to my organization? Your organization will receive the full donation, less 5.9% plus $0.30 per transaction, which covers the credit card processing and Mightycause fees.

How will donations made on Live PC Give PC be distributed? Each donation made to your organization will be disbursed directly to your nonprofit from the Mightycause Foundation around December 10, following Live PC Give PC. It will be disbursed via check, or to receive funds sooner, you can sign up for electronic funds transfer here: www.mightycause.com/eft

How do I view donor information? You can access a real-time donation report by logging into your administrative account, going to your nonprofit page, and clicking the tab “donations.” You can set the date filter and download this report into a .CSV file. Mightycause also provides an online disbursement report so you can cross-reference transactions re-granted in your monthly disbursement. You can access this under the “donations” tab by clicking the link “Disbursements.”

Do I need to issue tax receipts to my donors? No, donations made through Mightycause will be receipted from Mightycause Foundation. However, we do encourage you to send a thank you note to your donors letting them know how awesome they are! Who does what? Park City Community Foundation’s Role:

• Fund, create, maintain, and oversee the livepcgivepc.org online giving platform. • Offer prize money (grants) to nonprofits to encourage participation. Prize

information will be available on the website. • Coordinate and manage all aspects of the campaign including volunteers,

committees, media/PR, and more. • Coordinate outreach to local businesses, part-time residents, clubs, churches, and

more. • Coordinate and implement a PR campaign including outreach to Park City and Salt

Lake media outlets (newspapers, television, radio, and social media.) • Create a common message and brand for the campaign; this includes easy-to-use

and easy-to-access templates and other marketing tools. • Fund and provide limited collateral marketing materials. • Manage and oversee all aspects of the campaign, especially committees and

volunteers. • Host day-of giving events

Nonprofit Organization’s Roles: • To make the day a success for all nonprofit organizations, we are asking you to: • Contribute to outreach events, help promote Live PC Give PC in the lead-up to Nov.

5 and help fill volunteer roles on Nov. 5 itself. • Use all proceeds to benefit Summit County, Utah. • Create a landing page for your organization using the Mightycause livepcgivepc.org

platform. • Broadcast the campaign’s message using existing communication networks. • Utilize the campaign’s logo and message, consistent with brand guidelines. • Secure matching grants and prizes to entice donors.

How It Works: All donations on livepcgivepc.org will be made to the Mightycause Foundation, a 501(c)(3) tax-exempt organization which permits donors to advise a regranting of their donations to other IRS-recognized qualifying 501(c)(3) organizations such as Park City nonprofit organizations. It is Mightycause Foundation’s normal practice to regrant 94.1% less $0.30 of each contribution to the qualifying organization as advised by the donor, retaining 5.9% + $0.30 per transaction for Mightycause Foundation’s expenses (including credit card transaction costs).