Live On Board Briefing and Update. Goals Strengthen 28 Jewish organizations by helping them build endowment through bequests Develop institutions’ skills.

Live OnBoard Briefing and Update

Goals• Strengthen 28 Jewish organizations by helping them

build endowment through bequests• Develop institutions’ skills by training staff and

volunteer leaders how to cultivate and secure gifts through bequests

• Make charitable bequests and other planned gifts an integral part of Jewish philanthropy

• Capitalize on the largest intergenerational transfer of wealth in the history of the country

Live On: A Grant Initiative of Rose Community Foundation

Live On is modeled after the San Diego’s Jewish Community Foundation Endowment Leadership Institute and “Create AJewish Legacy” marketing effort.

In two years 12 San Diego organizations havesecured 435 legacy gifts for an estimated valueof $51 million.

Live On: model success in San Diego

• All 6 Jewish day schools and the Colorado Agency for Jewish Education

• 8 synagogues• 3 local chapters of national organizations• 7 outreach, housing and human services

agencies• Jewish Community Foundation• Two University of Denver departments

Participating groups

Highlights of program

• Bequest Plan detailing our goals and strategies for two years

• Training: two yearly mandatory training sessions

and optional training sessions monthly for our solicitors

• If we meet our goals, two $9,000 incentive grants from Rose Community Foundation

Highlights of program (continued)

• A donor awareness marketing campaign including direct mail and inserts in the Intermountain Jewish News

• 8 hours of paid time with a professional to improve marketing and communications

Why Live On and legacy gifts are important• Live On is an opportunity to plan and build for our

financial stability and help ensure our future• Proven method to capture the largest intergenerational

transfer of wealth in this country• Another way for supporters to give and support us• Planned giving programs are cost effective, about 5¢ to

raise a $1

Myths about legacy gifts

Myth 1

You have to be wealthy to leave a legacy gift

75% of bequest donors have made a donation to the same charity and the size of the current gift has no relationship to the size of the bequest.

Myth 2

Planned giving can decrease annual giving

Research and experience show if you steward the donor well, a planned giver can increase their annual gift.

Myths about legacy gifts cont.Myth 3

Young people do not give planned gifts

The average age of a first will is 44 and the average age when donors first name a charity in their will is 49.

Myth 4

Donors can change their will and we won’t get a gift

While true that a donor can change their mind according to the National Committee of Planned Giving, only 25% of individuals changed a gift in the will and half of those increased the amount.

Myths about legacy gifts cont.Myth 5

We do not know enough about planned giving

You do not need to be an expert to have a planned giving program, even sophisticated planned giving programs use consultants. Furthermore, over 80% of gifts are simple bequests, life insurance policies or a retirement fund.

Myth 6

I cannot make a gift because I want to support my children

Support your children first, but a planned gift may help reduce your taxes and you can leave whatever amount or percentage of your estate you wish to an organization after you provide for your family.

Bequest donor characteristics

• Individuals connected with the organization, members, donors, alumni, people who have benefited, etc.

• Consistent givers over ten plus years• Supporters of special campaigns-capital and endowment• Couples over 50• Women, 68.5 % of bequest pledgers are women• Individuals who give $5,000 to a variety of nonprofits a year• Seniors

• Solicit X number of individuals between now and December 2007

• Receive X number of legacy gifts

Our goals as part of Live On

Who are we targeting

BoardIntergenerational familiesConsistent and loyal donorsCapital and Endowment donors

How will we inform donors about Live OnOne-on-one meetingsParlor meetingsEventsNewsletter

Why leave a legacy to our organization

• YOUR CASE STATEMENT

Why give a Legacy gift

• It is a way to support the organizations you care about• You do not need to use current assets or income• It is a way for your values to live on• You have choices, there are many different kinds of gifts

for all financial situations• Legacy gifts are often larger gifts than you can make

during your lifetime

Ways to leave a legacy

• Bequest• Retirement Plan• Life Insurance • Real Estate• Gift Annuities• Charitable Trust• Cash gifts today to endowment

1. Make a legacy gift to our organization and others you support. Please let us know if you have already done so.

2. Ask others to leave a legacy gift.3. Let the organization publicly thank you.

Either by listing your name as a legacy donor or by a story in newsletter highlighting why you made a legacy gift.

4. Talk about it with others.5. Help us thank other legacy donors by calling them, writing a

note, or hosting a small thank you event.

What can the Board do?

Update on the state of Live On• We have X number of bequests• The entire program has 83 bequests for an estimated

value of $ 9.3 million• If we reach our goal, using $50,000 as an average, we

would have an estimated $ in pledged gifts• Live On organizations will have an estimated value of

$34 million pledged in legacy gifts by December 31, 2007