Live Nation proposal

One Nation Under MusicCourtney Wheeler, Katie Mosier, Keenan Matthews, April Howard

Wednesday, November 13, 2013

Live Nation Overview

Largest live entertainment company worldwide

4 subsidiaries

250 million fans in 47 countries

Own, operate, have booking rights for and/or have equity in 139 venues


Environmental Scanning

139 venues in 6 countries

2,300 artists

Fluctuating common stock prices

Largest ticketing network due to 250 million fans

800 sponsors


External Analysis

Bigger national brands, local promoters and local venues

Competition with sports leagues

Ticketmaster merger

Mobile app

Public safety due to recent history

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Challenges

High turnover rate of employees leaving decrease in ticket sales

Tickets being lost at will call

Travel plans too expensive from different companies and websites


Solution

Improve ticket sales by offering Concierge Package

Make it easier for fans to access all of travel plans and reservations

Tickets will not be lost at will call-will be available on Live Nation app


Effects of Solution

Acquiring new venues

Research and development

Acquiring new artists


Effects of MarketingMarketing department revamp marketing ploy

Solution communicated to customer by Live Nation and the partner’s websites, social media, and mobile app

Concierge Package

Paperless ticket

Combined itineraries for air travel, hotel, rental car and venue/concert information


Legal Factors

Name and package belong to Live Nation

Insure that we get proper licenses to use names and likenesses of partners on concierge package

Third party misuse of concierge package/false advertising


Ethical

Rules and code of conduct will confer from the website to the new concierge package


Proposed Investment

$1,294,100.00

$1,801,900.00

ROIInvestment Per 100 Tickets


3 Year Timeline


Evaluation Strategy

Tasks to be distributed with monthly goals set

Weekly meetings to strategize and update on progress


Live Nation proposal

Business

november 13

effects

lost