Growing your mobile games with Facebook Akin Babayigit [email protected] EMEA Gaming Partnerships Facebook
Nov 13, 2014
A brief history of Platform?
5 of top 10games developers on Facebook
are from EMEA
Game Insight is already one of the top devs on Facebook
Big on Facebook = Big on Mobile
Native apps and mobile web
facebook.com
Success Stories
In less than a year, King became the #2 developer on facebook.com
Candy Crush SagaM
onth
ly A
ctiv
e U
sers
44M
Apr 9 Oct 12
11M
oK
22M
Supercell: Amazing Facebook apps on iOS
Slotomania: Big on Facebook, Big on Mobile
People logged in with Facebook are more
engaged and spend more
Bingo Blitz : 80% of the revenues on mobile comes from Facebook connected
users
People logged in with Facebook are more
engaged and spend more
Diamond Dash:Facebook users 8x more
likely to spend
Google Play Apple App store
As of 7/17/12
At any time 6-8 of the top grossing apps are Facebook connected
In August, Facebook drove people to the Apple App Store &
Google Play
180 million times
So how do I turn on this growth machine?
Facebook Mobile - Best practices
Must have
Marketing
Viral Channels
Integrate with our latest SDK
Cultivate your pages presenceUse Mobile ads for distribution
Facebook login in your gamePermissionsRequests / InvitesOpen graph publishingApp center
Use Facebook Page to build awareness around launch
Use FB mobile app install ads to drive mobile distribution
Facebook Login screens
Facebook Login screens
Facebook Login is the gateway for most Facebook Platform functionalityGet a bookmark Appear in Search Feed distribution Easy login
Feed Stories
Viral app discovery & distribution
Direct to Game or App Store Download
1
Invites
Inviting friends in a gameSending Receiving
Open Graph
Native Apps
Canvas
Native Apps
Canvas
Use Open Graph to drive distribution
New feed stories
Timeline stories
Scores and achievements
TimelineNewsfeed
App Center drives installs to your desktop and mobile games
Thank you