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LIVE IN THE FUTURE
Jan Grønbech Google Norway
DISRUPTION
ACCELERATION
DISRUPTION
WIN WITH SIGNALS
WIN WITH MULTI-SCREEN
WIN WITH PROFITS
WHAT YOU CAN DO
WIN WITH SIGNALS
WHAT YOU CAN DO
WIN WITH SIGNALS
WIN WITH AUDIENCE WIN WITH AUDIENCE WIN WITH SIGNALS
Better Performance
35% Conversion
Rate Increase
Remarketing Lists for Search ads to segment & engage past site visitors on Google search
WIN WITH SIGNALS
WIN WITH MULTI- SCREEN
WHAT YOU CAN DO
WIN WITH SIGNALS
WIN WITH MULTI-SCREEN
WIN WITH MULTI-SCREEN
WIN WITH MULTI-SCREEN
150 TIMES PER DAY
162 MINUTES PER DAY YOU HAVE ABOUT 1 MIN
SET UP MOBILE EXPERIENCE
SET UP MOBILE EXPERIENCE
SET UP MOBILE EXPERIENCE
DRIVE FORMATS WITH CONTEXT
Extra Space Storage On average, when advertisers use calls as conversions, their overall mobile conversions increase by 150%.
Store visits
Estimated Total
Conversions = + + +
Online Conversions Advertisers see today
Cross-Device Conversions
Mobile to Computer Computer to Computer Tablet to Computer
12% Entertainment
8% Travel
8% Technology
7% Retail
Increase in conversions
measured when using estimated
total conversions
Calls
WIN WITH MULTI-SCREEN
WIN WITH MULTI-SCREEN
WIN WITH SIGNALS
WIN WITH MULTI-SCREEN
WHAT YOU CAN DO
WIN WITH PROFITS
WIN WITH PROFITS
Clicks
Profit
Revenue
Conversions ROI
ROAS
CPA
CPC
Wasting money
Cost center
Top-line revenue driver
Bottom-line profit driver
...you can optimize to these goals
With this data...
WIN WITH PROFITS
Max Profits
CPA
$50 $60 $70 $80 $90 $100 $110 $120
Pro
fits
Con
vers
ions
WIN WITH PROFITS
Min CPA
60% increase in revenues
Switch to profit optimization
57% increase in profits
WIN WITH PROFITS
WIN WITH SIGNALS
WIN WITH MULTI- SCREEN
WIN WITH PROFITS
WHAT YOU CAN DO
“LIVE IN THE FUTURE, THEN BUILD WHAT’S MISSING” -paul buchheit