Live And Social 10 Common Business Blogging Mistakes

@liveandsocialhttp://liveandsocial.com

Getting Success from Your Business Blog…10 Common Mistakes and How To Overcome Them

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Jonnie JensenCEO & Social Business StrategistT: 08452871181

M: +44 7900183311


Who is Jonnie Jensen | Live And Social?

• Worked in Internet Marketing since 1999• Dad told me it would never catch on!

• Spent 3 years online, then 4 years in mobile• Lycos UK then Boungiorno UK

• Totally focused on social and content since 2007

• Live And Social delivering content and social media success

• Husband, father of 3

• Like healthy living, food, family and fun…that all includes wine!


Small businesses with blogs

generate 126% more leads

than those without a blog Social Media Today

Adding between 21 and 51 blog

posts to your site boosts traffic

by up to 30% Traffic Generation Cafe

93% of B2B marketers

are using content

marketing. 76 percent

are blogging CMI

90% of B2C

marketers are using

content marketing. 72

percent are blogging CMI

Companies nearly doubletheir sales leads by increasing

blogging frequency to 6-8

times per month Hubspot

62% of companies

outsource their

blogging and content

marketing Mashable Blogs greater than 1,500

words receive avg 68.1% more tweets and 22.6% more

Facebook likes Quick Sprout

B2B marketers who

blog generate 67% more leads than their

non-blogging

competitors InsideView

87% of B2B marketers use

social media to distribute

content CMI & Marketing Profs

Inbound marketing

leads have a

14.6% close rate,

while outbound

marketing leads

have a 1.7% close

rate Hubspot


Where are you on the spectrum?

Slow Death Library

PartyIndustry Leader

SOC

IAL

CONTENT

Digital Growth Spectrum™


Digital Growth Spectrum™

UNSOCIAL

PRESENT

AWAKENING

EVOLUTION

RAPID GROWTH

1-3 months 3-6 months 6-12 months 12+ months

Conscious well branded presence.Senior management commitment

Team of champions. Creating content and building audience

Company wide support. Driving traffic. Raising profile. Achieving some ROI

Industry leading content and processes. High traffic, driving sales with 3-4 x ROI


Where is your blog taking your business?

NowDesired

Goal

- In The Way -

Common Business Blogging

Mistakes

1

2

3

54

6 7 8

9

10




3 core principals of social media




Content Planning Matrix

TOPICAL

COMPLIMENTARY YOUR MESSAGE

YOUR AUDIENCE NEEDS

NEWS JACKING EVERGREEN








The Power of Connected Companies

Industry / Potential Audience

Clients / Existing Audience

Company Social Profile

x1

x7 x8

x2 x3 x4

x5 x6

Team Social Profiles

Reach500

Reach & Industry Influence8 x 500 = 4,000



Digital Growth Strategy

Blog Post

Read content

Calls to action

Landing Pages

Download content

Data capture

Email Marketing

Sent content

Nurture prospect

Convert Prospect

Notify sales team of opportunity


Where is your blog taking your business?

SOC

IAL

CONTENT

Slow Death

PartyIndustry Leader

Library


Apply to participate nowwww.BusinessBloggingMasterclass.com

http://www.businessbloggingmasterclass.com/

Live And Social 10 Common Business Blogging Mistakes

Business

liveandsocial http

social delivering content

blog social media

social media success

outbound marketing leads

roi industry leading

internet marketing

sales leads