Littoseed- Bringing Plants Inside
Aug 08, 2015
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How did people want to connect with nature?
Will DoWill Not Do
Effective
Not Effective
Bring !Plants!Inside
Effective? Why?
Daily InteractionsAverage workweek in office: 40 hrs/week.
Potential of turning black thumbs into green
thumbs.
www.littoseed.com
Goal: High Impact
Significance of
Impact
Number of People Impacted
IF reached, how much happiness can a plant bring
to someone’s life.
www.littoseed.com
4 simplicity factors at work
1. Time 2. Matching existing
routines
3. Physical Effort 4. Mental Effort
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Help people bring plants inside by selecting a plant
that is likely to succeed and delivering it to their space.
www.littoseed.com
Plants that are drought resistant, delivered to your doorstep or office
aimed at simplifying the process of acquiring a plant and creating
success momentum.
www.littoseed.com
Goal: High Impact
Significance of
Impact
Number of People Impacted
www.littoseed.com
Goal: High Impact
Significance of
Impact
Number of People Impacted
www.littoseed.com
Goal: High Impact
Significance of
Impact
Number of People Impacted
www.littoseed.com
Avg. 82 unique visitors a day
Value Proposition: Simple way to bring tiny plants inside the home.
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Conversion rate is low ~ 1.3%9 plants delivered
Results
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Goal: High Impact
Significance of
Impact
Number of People Impacted
www.littoseed.com
. Green Dot Behavior 1 Time Behavior
-> Tough!
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Why?
Help people do what they already want to do?
Questionable
Simplicity changes behavior?
Yes! BUT money adds complexity It’s not simple enough.
Fun? Social?Not Quite.
Motivation Wave?Creates a motivation wave if plant is received,
but not tapping into one.
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Re- do?
Wednesday, October 24 21
VIRGIN 82%
Wednesday, October 24 21
VIRGIN 82%
Wednesday, October 24 21
VIRGIN 82%
Wednesday, October 24 21
VIRGIN 82%
People want to have a green thumb. Most didn’t yet feel ready to own a real
plant. They want to learn how to take care of plants, especially to learn how much
to water them. A next iteration of this project would have been a simple, fun, social
and free way to teach them those habits.
www.littoseed.com
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