1.1 ABOUT THE TOPIC:
Definition:What is a brand? There are several definitions of
what a brand is, such as Kotler and Keller
(2006); a name, term, sign, symbol, or design, or a combination
of them, intended to identify
The goods or services of one seller or group of sellers and to
differentiate them from those ofCompetitors (Glossary G1).
Lau and Lee (1999) have this definition; A brand is a name,
term, sign, symbol, or design (ora combination) intended to
identify a sellers goods or services and to differentiate them from
competitors. A brand is a set of mental associations, held be the
consumer, which add to the perceived value of a product or service
(Keller, 1998).
Introduction:
Brand Loyalty is a scenario where the consumer fears purchasing
and consuming product from another brand which he does not trust.
It is measured through methods like word of mouth publicity,
repetitive buying, price sensitivity, commitment, brand trust,
customer satisfaction, etc. Brand loyalty is the extent to which a
consumer constantly buys the same brand within a product category.
The consumers remain loyal to a specific brand as long as it is
available. They do not buy from other suppliers within the product
category. Brand loyalty exists when the consumer feels that the
brand consists of right product characteristics and quality at
right price. Even if the other brands are available at cheaper
price or superior quality, the brand loyal consumer will stick to
his brand.
Brand loyal consumers are the foundation of an organization.
Greater loyalty levels lead to less marketing expenditure because
the brand loyal customers promote the brand positively. Also, it
acts as a means of launching and introducing more products that are
targeted at same customers at less expenditure. It also restrains
new competitors in the market. Brand loyalty is a key component of
brand equity.
Brand loyalty can be developed through various measures such as
quick service, ensuring quality products, continuous improvement,
wide distribution network, etc. When consumers are brand loyal they
love you for being you, and they will minutely consider any other
alternative brand as a replacement. Examples of brand loyalty can
be seen in US where true Apple customers have the brand's logo
tattooed onto their bodies. Similarly in Finland, Nokia customers
remained loyal to Nokia because they admired the design of the
handsets or because of user- friendly menu system used by Nokia
phones.
Brand loyalty can be defined as relative possibility of customer
shifting to another brand in case there is a change in products
features, price or quality. As brand loyalty increases, customers
will respond less to competitive moves and actions. Brand loyal
customers remain committed to the brand, are willing to pay higher
price for that brand, and will promote their brand always. A
company having brand loyal customers will have greater sales, less
marketing and advertising costs, and best pricing. This is because
the brand loyal customers are less reluctant to shift to other
brands, respond less to price changes and self- promote the brand
as they perceive that their brand have unique value which is not
provided by other competitive brands.
Brand loyalty is always developed post purchase. To develop
brand loyalty, an organization should know their niche market,
target them, support their product, ensure easy access of their
product, provide customer satisfaction, bring constant innovation
in their product and offer schemes on their product so as to ensure
that customers repeatedly purchase the product.
Why certain consumers are loyal to certain brands and what
influences such an adherence? What makes a consumer deviate from
the norms? What makes a consumer willingly get bonded to products
or services as a result of a deep-seated commitment? A consumer is
considered as a brand loyal whenever a consumer perceives that a
brand is offering him the right product features and the desired
level of quality, and hence repeatedly makes a conscious or
subconscious repurchase of that particular brand. To get the buyer
to that level, a brand has to be positioned very effectively and
should have the right marketing mix that can make a consumer get
attached to it. The brand when it displays that distinct identity,
it is then that it captures the audiences attention. Through this
study let us see how we can use the web to connect with the
customers and get them satisfied to the extent of making them brand
loyal. How we can identify and acquire our high valued customers
and create an effective strategy to manage their responses and
experiences such that it helps us to retain them and build them
into loyal customers. How can we identify brand loyalty and what
can we do to perceive it? A brand symbolizes a company. It gains
the customers regard when it shows that it gives product or
services differentiating it from the competition.
Brand Loyalty constitutes a lot to the company in terms of
revenue generation and word of mouth advertising. Innovative
marketing strategies to imply brand loyalty becomes a must for
e-marketers. If the company has to achieve a higher level of
success then it becomes mandatory to create a large pool of brand
loyalists. The area where an e-marketer needs to put attention is
towards his approach for SEM. When an e-marketer desires to achieve
brand loyalty, he has to completely evaluate and understand his
purchase psychology .It is very necessary to understand that sales
are the true measure of success in brand loyalty. Usually in the
SMM activities, the success is measured in terms of clicks or
viewership. Here, it becomes important that the marketing
activities have to be so structured and accurate as to result in
getting more sales. The factors constituting to loss of a brand
loyalist showcases serious concerns for the brand. In the end it
can only be said that the more no. of brand loyalists you tend to
acquire in your course of business, the more chances of your brand
achieving the pinnacle of success increases. The term loyalty is
associated with a feeling of devoted attachment and affection. The
term brand loyalty captures this very essence but from a commercial
perspective. Manufacturers and companies are always trying to
create niche in the market by constructing their own base of loyal
customers, who over the period of time have accepted the product
whole heartedly. These brand loyalists would spend their money
devotedly to acquire the particular product and would also carry a
feeling of immense satisfaction on the purchase. The importance of
brand loyalty can be asserted from the fact that it plays a vital
role in the companys advertising appetites. If a particular product
is having a good brand loyalty, then the company spends large
expends over short periods of time to attract new patrons, but if
the brand loyalty is low then companies tend to keep the
advertising at a steady pace to attract fresh consumers and to
boost sales (Loudon. Pg 567. 2001).Maintaining brand loyalty is the
biggest challenge for the company, as it is a very tedious process
to acquire a customer and then convert him to carry repeat
purchases from the company. The more difficulty part comes in
providing the same level of service that a customer will expect in
his return to his loyalty.
INDUSTRY PROFILE
REVIEW OF LITERATUREREVIEW OF LITERATURE Brand loyalty, a
fascinating but in trigging phenomenon has been a subject of study
in the Westsinceabout1920s.Since then hundreds of studies concerned
with brand loyalty have been undertaken in various countries with
different marketing environment. However, for a variety of reasons,
studies investigating this critically important aspect of marketing
are sporadic in our country. A brief review of such dispersed
efforts of research in the field of brand loyalty available with
the researcher is attempted in the following paragraphs.
An important study relating brand and store loyalty was
attempted way back in1956by Cunnigham,R.M.(1956).He attempted to
find out whether consumers who are brand loyal area so store loyal.
However, the study could not establish a close association between
store and brand loyalty.
Mitterstaedt, R. (1959)observed that brand loyalty maybe the
cause of
purchasedissonancefeltbytheconsumeratthetimeofpurchaseofacertainproduct
`A. And such experiences may lead him to repeat purchase of
product `B.
Peesemiers,E.A.,(1959)s approach brand switching behavior was
based on the price factor. He emphasized the fact that price
increase in the most preferred brand relative to the price of the
other brands, is instrumental to induce brand- switching behavior
in consumers.
Cunnigham,R.M.,(1961)undertook a stud combining consumer loyalty
to store and brand. He attempted to relate many store and brand
loyal lists and tried to measure store loyalty by the concentration
of total food products purchased on product by product basis. In
all, eighteen product classes were identified and analyzed. Out of
the same, only three product classes how statistically significant
co-relationco-efficient.Itwasalsomadeknowninhisstudythathighstoreloyalty
did not necessarily contributed to high brand loyalty. When brand
loyalty was measured on a product by product basis, significant
association was found to exist in high brand loyal families
concentrating their purchases in that product class in one
store.
TuckerW.T.,(1964)defined brand loyalty as three successive
preference of the same brand in their empirical studies of this
concept.
Ronald, F. and Harper, B. (1965) conducted a comparative study
and
indicatedthatsocio-economicvariablescouldnotbedifferentiatedbetweenprivate
and manufacturers' brand loyal consumers.
Cunnigham, S.M. (1967) examined the pattern of consumer behavior
regarding the selection of ones favorite brand and its
non-availability. He also analyzed purchasing behavior regarding
the number of brands purchased, and the percentage of money spent
on most frequently purchased brands by using a brand
loyaltyscore.Relationshipbetweenbrandloyaltyandcertainpersonalitymeasures
was observed in the Study.
Sheth,J.N.andVeketesan,M., (1968)suggested that perceived risk
is a necessary condition for the development of brand loyalty. They
tried to relate factors like cognitive dissonance and perceived
risk of brand loyalty. They conducted a study in laboratory
suggesting that perceived risk is essential for the development of
brand
loyalty.Thesufficientconditionbeingtheexistenceofwellestablishedbrandswhich
the consumer.
Seth,J.N.(1968)study on brand loyalty is based on the factor
analytic approach which relates to the frequency of purchases of a
brand to patterns of these purchases by the consumers and gauge the
level of brand loyalty.
Simon, J.L.(1969)attempted to analyse the effect of advertising
on the sales
ofbrand.Theroleofadvertisementsinshapingone'simageandperceptionofbrands
is known. Many researchers have attempted to study the role of
advertisements on brand loyalty. A successful advertisement must be
able to transfer its distinctive appeal over to the brand.
Carman,J.M.(1970)was able to measure brand loyalty in some
specific purchases made by consumers of certain brands during a set
period of time. According to him, brand loyalty is closely
associated with the consumers shopping pattern and the amount of
money spent by consumers in shopping. There is also a close
relationship between the amount of money spent on purchases, the
brand last purchased, inter-purchase time, and store loyalty.
Bird,M.,Chanon,C,andEherenberg,A.C.,(1970) in their paper
observed that attitudes and usage level vary for different brands.
The relationship between the attitudinal change and behavioral
change with regard to the same group of people was analyzed and
studied by Chanon and Ehrenberg.
Newman,J.W.andWebal,R.A.(1973) in their study found that there
exists a close relationship between brand loyalty and the
satisfaction derived after using the particular brand purchased.
Many researchers emphasized the fact that store loyalty
wasoneofthemostimportantfactorscorrelatingwithbrandloyalty.Thismay
be due to the reason that store loyalty of a customer may restrict
his choice to the limited
varietyofbrandsavailabletohiminthestoreheisusedtopurchasing.Theduointheirpaperpointedouttheknownfactthatbrandloyaltyisthenaturaloutcomeof
brand satisfaction. They observed that relatively strong
relationship exists between brand loyalty and satisfaction with a
present product of that brand.
Weinberg, C.B., (1973)in his study pointed out that competing
brands occupying
themarketshelvescontributetodisloyalty.Thisisbecauseofones personal
experience and information gained through tryingthesebrands.
Shopping-proneness is another characteristic that has been
related to brand loyalty. Consumers, who are not shopping prone,
shop in relatively few stores. Within thesestores, they
tendtobeloyaltoasmallnumberofbrandsratherthanmake careful choices
between the values being offered by these stores. When the store in
which the shopper normally makes a purchase, undergoes substantial
change (such as ownership), it may also affect the buyers loyalty
to the manufacturers brand purchased from that store earlier. The
study undertaken by Norstorm,R.D.andSwan,
J.E., (1976)on auto buyers, discloses the above findings.
Consumerswithrelativelylowerincomedonotindulgeinextensiveshopping
as their means are also limited. They also make less use of the
shopping alternatives
available.Goldman,A.(1976)inhisstudyonfurniturecameoutwiththeabove
findings.
Singh, J.D. and Singh, R., (1981),in their study examined the
store patronage behavior of groups and found a positive correlation
between brand and store loyalty of the consumers.
Some brands have value expressive dimensions, especially,
commodities like clothing. Swartz,T.A.(1983) in her study described
the brand symbols and message differentiation. She concluded that
individuals had different interpretations for different brands of
the same product. The extent to which functional differences. The
study made by Agrawal,A.K.,(1983) on contributory factors ofbrand
loyaltystatusofIndianconsumersrevealedthatconsumersingeneral,havebeen
found to be quite loyal to the brands of frequently purchased
items. The store loyalty was also observed to be high, though not
as high as brand loyalty. Income of the household, size of the
family and the age of the household were positively correlated with
brand loyalty.
James, R.P., (1994)in his study examined the brand loyalty and
brand switching behavior of cooking oil consumers and observed the
existence of a positive relationship between age and education of
the consumers and their brand loyalty. Television and newspaper
advertisements played a significant role in shaping the brand
loyalty behavior of the housewives. Mostly out of stock situation
(OSS)led to brand switching behavior with the consumers. Besides,
store loyalty and brand loyalty of the consumers are positively
correlated.
Raut,K.C.andNabi,M.K.,(1998)examinedhowfarthepostpurchase
sequentialpattern of favorable post purchase experience, high
purchase intentions, brand loyalty, repeat purchases and
recommendation to potential buyers in that order holds good in the
Indian marketing environment incase of durable productlike
television. They concluded that even high level of satisfaction at
post purchase stage is not adequate to inculcate strong brand
loyalty. In short, brand loyalty behavior of television owners more
or less remained fragile suggesting that brand loyalty varied for
different types of products/categories.
2.2 Objective of the Study
Primary Objective:A study on brand loyalty for Big Bazaar
product.
Secondary Objectives:
To determine the perception of retailers towards the Big Bazaar
brand.
To understand the market reality about the Big Bazaar.
To analyses the market shares of Big Bazaar among
competitiors.
To identify the various after brand preferred by retailers.
To analyses of what makes customer having brand loyalty.
2.3 Need For The Study:
This study would help the marketing department to understand its
position through the eyes of the customer.
This study would help the organization to sustain itself in the
current market situation and in the current market situation and
also to understand its strength and weakness, when compares to the
competitor brand.
2.4 Scope Of The Study:
The main aim of this project work is to study the brand loyalty
about Big Bazaar product and also find out various competitive
brand preferred by the customer retailer point of view.
The sale volume of the Big Bazaar product would be gradually
increased by presenting the research report.
2.5 Limitations of the Study:
This study is only modest attempt and not be claimed as
comprehensive one, further it is to be pointed that data are
inebriation for the study and consequently the findings made out of
it are reliable to the extent that the respondents have been
forthright nourishing the same.
During conducting this research I come across the following
limitations: -
Time is the important limitation. Due to time constraints only
limited population is taken for the study.
Findings based on this study cannotbe used in other
organizations.
There are chances of misrepresentation responses.
The biased view of the respondent is another cause of
thelimitation
However in spite of these limitations all efforts have been put
to make the report correct, genuine, and fulfilling the objectives
of the reports.
1. RESEARCH METHODOLOGY
Research
The research comprises of defining and redefining problems,
formulating hypothesis or suggested solutions; collecting,
organizing and evaluating data, making deductions and reaching
conclusion; and at last carefully testing the conclusions to
determine whether they fit formulating hypothesis. The research
process is carried out to a series of step, which are required to
be taken in chorological order. The major marketing research steps
are as follows:
Problem identification.
Research design.
Fieldwork.
Data analysis & interpretation.
Report Presentation.
Problem Identification
The first and foremost step in this research is to identify the
problem chosen for investigation. The step has very significance,
once it is said A Problem well identified is half way to solution.
On the other hand if the problem identified vaguely, a wrong
problem is identified, or research is not clarified, then the
research result may be completely useless for the management, and
the research effort of the investigation will be a futile
exercise.
Research Design
A research design is a master plan or model for the formal
investigation. Once the formal investigation is decided, the
researcher must formulate the formal plan of investigation. A
research design id the specification of methods & procedure,
for acquiring the information needed for solving the problem. The
formal investigation plan will concentrate on the selection of
sources of information and the selection of methods and procedures
for gathering the data. Data gathering forms are prepared.
Questionnaires are tested, samples for investigations are
planned.
There are three basic types of research design:-
In my research I have used the descriptive research design
Descriptive Research Design
Descriptive research is undertaken when the researcher want to
know the characteristics of certain groups.
The design in such study must be rigid and must focus attention
on the following
Formulating the objectives of the study,
Designing the method of data collection,
Selecting the sample,
Collecting the data,
Processing and analyzing the data.SAMPLING METHOD:
Sampling Design
A sample design is definite plan obtaining a sample from a given
populations. It refers to the technique or a procedure, the
researcher would adopt in selecting items for the sample.
Sampling method For this research Convenience Sampling is used.
As the name implies, convenience sampling refers to the collection
of information from members of the population who are conveniently
available.
Convenience Sampling
Under this sample the researcher selects the most accessible
population member from which to obtain the information. It involves
choosing of the samples on the convenience basis.
Sample size
The sample size for this study is taken as 120 for the interview
and issue questionnaires.
Data collection methodQuestionnaire had been prepared to get the
response of the people as per guided by the organizational guide.
To provide the best end results without any kind of biasness, which
can give a brief idea about sampling and would be beneficial for
making inferences for tabulations and calculations with research
instruments? I made a survey through questionnaire as prepared by
me.
DATA SOURCE
There are two sources of data collection:
Primary data source
Secondary data source.
Sources of DataPrimary Data
Primary data are those data, which are obtained for the first
time by the investigator himself. In order words, by primary data
we mean those data, which are originally, i.e., those in which
little or no grouping has been made, the instance being recorded or
itemized encountered.
The source of primary data used in my project is the
questionnaire. Primary are the raw data like raw material. Primary
data are according to object of investigation and used without
correction. The collection of primary data requires large sum,
energy and time. Precautions are not necessary in the use of the
primary data.
Secondary Data
Secondary data means data that are already available i.e; they
refer to the data, which have already been collected and analyzed
by someone else. When the researcher utilizes secondary data, then
he has to look in to various sources from where he can obtain them.
In this cause he is certainly not confronted with the problems that
are usually associated with the collection of original data.
Secondary data may either be published data or unpublished
data.RESEARCH METHODOLOGYINTRODUCTION:
Research methodology is a way to systematically solve research
problem. In it we study the various steps that are generally
adopted by researcher in studying his research problem along with
the logic behind them. It is necessary for a researcher to know not
only the research methods/techniques but also the methodology. It
may be noted, in the context of planning & development that the
significance of research lays in its quality and not in quantity.
Researchers should know how to apply particular research
techniques, but they also need to know which of these methods or
techniques, are relevant and which are not, and what would they
mean and indicate and why.
OBJECTIVES OF THE STUDY: PRIMARY OBJECTIVE: 1 Study about the
BRAND LOYALTY schemes.
2 Study the customer approach towards the BRANDS.
3 Study about the floor operations in shopping centres.
SECODARY OBJECTIVE:
1 Understand the customer behaviour inside the mall.
2 Customers expectation from the retailers.
3 Gather the information about all the competitors.
4 All details about the loyalty scheme in retail sector.
There are various stages to solve the research problem as shown
in following diagram
DATA COLLECTION: PRIMARY SOURCE: The method of data collection
is done by the way of survey; this is a process whereby first hand
information is collected. This method is needed for meeting the
specific objective of research study. Primary data was in the form
of filled structured questionnaire by customers.
SECONDARY SOURCE: The secondary data was collected in the form
of company profile and product profile from the Web Site of
BIGBAZAAR. Some other Web Sites were also referred. For collecting
the required data the CSAS of the mall were also consulted. The
data has helped in ascertaining the strategies and approaches of
major players in market. Thus the study involved collection,
analysis and interpretation of a lot of data relating to this
sector. The data is collected from various sites, books, journals,
etc.
SAMPLE DESCRIPTION:
After deciding on the research approach and instruments, the
marketing research must design the sampling plan:
1 SAMPLING SIZE: The target for this the customers who come for
shopping inside the Express Avenue mall. Sample size of the study
is 100 customers who come for shopping inside the Shop.
2 SAMPLE SELECTION PROCEDURE: Since it is the survey of
customer, to obtain an unbiased result the customers sample from
the population were interviewed randomly. So the sampling technique
chosen for the research is Random sample technique. Every customer
inside the mall had an equal chance of being interviewed.
Convenience sampling method was adopted for this study.
3 SAMPLE UNIT: The customers who come for shopping inside the
Shop is the sample unit.
4 CONTACT METHOD: Personal approach to each and every customer
for all surveys and interviews were the Contact method used for
obtaining a proper and detailed feedback. A face-to-face
Interaction took place with each sample representative.
The data collected through questionnaire was properly classified
and tabulated in the form of a report. These reports formed the
basis for the comparative analysis and drawing inferences there
from. From
5 FIELD WORK: The fieldwork was conducted for a period of 15
days for both the research. Interviews were conducted inside the
mall by face face interviewing.DATA ANALYSIS AND INTERPRETATIONDo
you buy branded products?
TABLE: 1S.NOOPTIONS
NO OF RESPONDENTSPERCENTAGE
1Always3131%
2sometimes5151%
3Never1818%
TOTAL100100%
INFERENCE: About 51% of the respondents were sometimes buy brand
products.
About 31% of the respondents were always buy brand products.
About 18% of the respondents were never buy brand products.
Do you buy branded products?
GRAPH: 1
What do you think about a brand?TABLE: 2
S.NOOPTIONS
NO OF RESPONDENTSPERCENTAGE
1Just Name of the product2323%
2Quality6363%
3Both1414%
TOTAL100100%
INFERENCE: About 63% of the respondents were prefer quality
about a brand.
About 23% of the respondents were prefer just a name of the
product about a brand.
About 14% of the respondents were never prefer both quality and
just a name of the product about a brand.
What do you think about a brand?GRAPH: 2
If a brand is unavailable what will you do?
TABLE: 3
S.NOOPTIONS
NO OF RESPONDENTSPERCENTAGE
1Go for other brand4040%
2Go for other seller3737%
3Wait for the product2323%
TOTAL100100%
INFERENCE: About 40% of the respondents were go for other brand
if it is unavailable.
About 37% of the respondents were go for other seller if it is
unavailable.
About 23% of the respondents were wait for the product if it is
unavailable.
If a brand is unavailable what will you do?
GRAPH: 3
What type of product do you purchaser in Big bazaar?TABLE: 4
S.NOOPTIONS
NO OF RESPONDENTSPERCENTAGE
1Home appliance99%
2Clothes6060%
3Fruits & vegetables99%
4Groceries1313%
5All the above99%
TOTAL100100%
INFERENCE: About 60% of the respondents were buy clothes in big
bazaar.
About 13% of the respondents were buy groceries in big
bazaar.
About 9% of the respondents were buy home appliance in big
bazaar.
About 9% of the respondents were buy fruits & vegetables in
big bazaar.
About 9% of the respondents were buy all the above products in
big bazaar.
What type of product do you purchaser in Big bazaar?
GRAPH: 4
Do you always get exact product which you prefer?
TABLE: 5
S.NOOPTIONS
NO OF RESPONDENTSPERCENTAGE
1Yes2525%
2Sometimes4747%
3No2828%
TOTAL100100%
INFERENCE: About 47% of the respondents sometimes get the exact
product which they prefer.
About 28% of the respondents not get the exact product which
they prefer.
About 25% of the respondents get the exact product which they
prefer.
Do you always get exact product which you prefer?GRAPH: 5
What do you like the most about Big Bazaar?
TABLE: 6
S.NOOPTIONS
NO OF RESPONDENTSPERCENTAGE
1Credit facility88%
2Delivery service2525%
3Product availability2929%
4Offers3838%
TOTAL100
100%
INFERENCE: About 38% of the respondents like offers in big
bazaar.
About 29% of the respondents like product availability in big
bazaar.
About 25% of the respondents like delivery service in big
bazaar.
About 8% of the respondents like credit facility in big
bazaar.
What do you like the most about Big Bazaar?
GRAPH: 6
What type of offers do you seek in Big bazaar?
TABLE: 7
S.NOOPTIONS
NO OF RESPONDENTSPERCENTAGE
1Buy 1 get 12727%
2Discount %5050%
3Weekly offers2323%
TOTAL100100%
INFERENCE: About 50% of the respondents like discount offer in
big bazaar.
About 27% of the respondents like buy 1 get 1 offers in big
bazaar.
About 23% of the respondents like weekly offers in big
bazaar.
What type of offers do you seek in Big bazaar?
GRAPH: 7
What comes first when you think about Big Bazaar?
TABLE: 8
S.NOOPTIONS
NO OF RESPONDENTSPERCENTAGE
1Price1414%
2Quality2828%
3Offers4040%
4Customer service1818%
TOTAL100100%
INFERENCE: About 40% of the respondents were telling that offers
will come first in their mind about big bazaar.
About 28% of the respondents were telling that quality will come
first in their mind about big bazaar.
About 18% of the respondents were telling that customer service
will come first in their mind about big bazaar.
About 14% of the respondents were telling that price will come
first in their mind about big bazaar.
What comes first when you think about Big Bazaar?
GRAPH: 8
Do you use credit cards at Big bazaar?
TABLE: 9
S.NOOPTIONS
NO OF RESPONDENTSPERCENTAGE
1Yes2020%
2Sometimes3131%
3No4949%
TOTAL100100%
INFERENCE: About 49% of the respondents not using credit card at
big bazaar.
About 31% of the respondents they use credit card sometimes at
big bazaar.
About 20% of the respondents always use credit card at big
bazaar.
Do you use credit cards at Big bazaar?
GRAPH: 9
How much you are comfortable with the environment
at big bazaar?
TABLE: 10
S.NOOPTIONS
NO OF RESPONDENTSPERCENTAGE
1Highly comfortable3333%
2comfortable6565%
3uncomfortable22%
TOTAL100
100%
INFERENCE: About 65% of the respondents were comfortable with
the environment at big bazaar.
About 33% of the respondents were highly comfortable with the
environment at big bazaar.
About 2% of the respondents were uncomfortable with the
environment at big bazaar.
How much you are comfortable with the environment
at big bazaar?
What do you think symbol color of Big bazaar?
TABLE: 11
S.NOOPTIONS
NO OF RESPONDENTSPERCENTAGE
1Orange1919%
2Blue1818%
3Green2525%
4Both a & b3838%
TOTAL100100%
INFERENCE: About 38% of the respondents told both orange &
blue is the symbol color of big bazaar.
About 25% of the respondents told green is the symbol color of
big bazaar.
About 19% of the respondents told orange is the symbol color of
big bazaar.
About 18% of the respondents told blue is the symbol color of
big bazaar.
What do you thing symbol color of Big bazaar?
GRAPH: 11
What you think about Big bazaar price rate?
TABLE: 12
S.NOOPTIONS
NO OF RESPONDENTSPERCENTAGE
1Very high11%
2High1111%
3Medium7474%
4Low1313%
5Very low11%
TOTAL100100%
INFERENCE: About 74% of the respondents told medium price rate
of big bazaar.
About 13% of the respondents told low price rate of big
bazaar.
About 11% of the respondents told high price rate of big
bazaar.
About 1% of the respondents told told very high price rate of
big bazaar.
About 1% of the respondents told very low price rate of big
bazaar.
What you think about Big bazaar price rate?
GRAPH: 12
Do you have membership cards?
TABLE: 13
S.NOOPTIONS
NO OF RESPONDENTSPERCENTAGE
1Yes2020%
2Should get it2828%
3No5252%
TOTAL100100%
INFERENCE: About 52% of the respondents dont have membership
card at big bazaar.
About 28% of the respondents should get the member ship card at
big bazaar.
About 11% of the respondents they have membership card at big
bazaar.
Do you have membership cards?
GRAPH:13
How much will you rate for Big bazaar?TABLE: 14
S.NOOPTIONS
NO OF RESPONDENTSPERCENTAGE
11 star (lowest)55%
22 star2424%
33 star3131%
44 star3131%
55 star (highest)99%
TOTAL100100%
INFERENCE: About 31% of the respondents they rate 4 stars for
big bazaar.
About 31% of the respondents they rate 3 stars for big
bazaar.
About 24% of the respondents they rate 2 stars for big
bazaar.
About 9% of the respondents they rate 5 stars for big
bazaar.
About 5% of the respondents they rate 1 star for big bazaar.
How much will you rate of Big bazaar?GRAPH: 14
How do you know about the Big bazaar?
TABLE: 15
S.NOOPTIONS
NO OF RESPONDENTSPERCENTAGE
1TV ads1313%
2Friends & family6565%
3Newspaper2222%
TOTAL100100%
INFERENCE: About 65% of the respondents they knows about big
bazaar from friends & family.
About 22% of the respondents they knows about big bazaar from
newspaper. About 13% of the respondents they knows about big bazaar
from TV ads.
How do you know about the Big bazaar?
GRAPH: 15
Are you aware about the own brands of big bazaar?TABLE: 16
S.NOOPTIONS
NO OF RESPONDENTSPERCENTAGE
1Yes3838%
2No6262%
TOTAL100100%
INFERENCE: About 62% of the respondents they dont aware about
the own products of big bazaar.
About 38% of the respondents they aware about the own products
of big bazaar.Are you aware about the own brands of big
bazaar?GRAPH: 16
In big bazaar why do you prefer own brands the most ?TABLE:
17S.NOOPTIONS
NO OF RESPONDENTSPERCENTAGE
1Quality2121%
2Availability2828%
3User friendly4141%
4Cheap price1010%
TOTAL100100%
INFERENCE: About 41% of the respondents told user friendly about
own brands of big bazaar.
About 28% of the respondents prefer availability in own brands
of big bazaar. About 21% of the respondents prefer quality in own
brands of big bazaar. About 10% of the respondents prefer cheap
price in own brands of big bazaar.In big bazaar why do you prefer
own brands the most?GRAPH: 17
Big bazaar provides to customer in?TABLE: 18
S.NOOPTIONS
NO OF RESPONDENTSPERCENTAGE
1Different packages1010%
2Different qualities4545%
3Different flavor55%
4Above all4040%
TOTAL100100%
INFERENCE:
About 45% of the respondents prefer big bazaar provide to
customer in different qualities. About 40% of the respondents
prefer big bazaar provide to customer in different packages,
different qualities & different flavor. About 10% of the
respondents prefer big bazaar provide to customer in different
packages. About 5% of the respondents prefer big bazaar provide to
customer in different flavor.Big bazaar provides to customer
in?GRAPH: 18
How long you are a customer of big bazaar?TABLE: 19
S.NOOPTIONS
NO OF RESPONDENTSPERCENTAGE
1Blow 1 year2121%
21-5 years4848%
3Above 5 years3131%
TOTAL100100%
INFERENCE: About 48% of the respondents told they were around
1-5 years customers of big bazaar. About 31% of the respondents
told they were above 5 years customers of big bazaar. About 21% of
the respondents told they were below 1years customers of big
bazaar.How long you are a customer of big bazaar?GRAPH: 19
Big bazaar offer sales is ?TABLE: 20
S.NOOPTIONS
NO OF RESPONDENTSPERCENTAGE
1Highly satisfactory3131%
2Satisfactory5151%
3Not satisfactory1818%
TOTAL100100%
INFERENCE: About 51% of the respondents were satisfied regarding
the big bazaar offer sales.
About 31% of the respondents were highly satisfied regarding the
big bazaar offer sales.
About 18% of the respondents were not satisfied regarding the
big bazaar offer sales.
Big bazaar offer sales is GRAPH: 20
Descriptive
Casual
Exploratory
_1486902656.xlsChart1
14
28
40
18
Series 1
Sheet1
Series 1Series 2Series 3
price142
quality282
offers403
customer service185
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range.
_1486902668.xlsChart1
9
60
9
13
9
Series 1
Sheet1
Series 1Series 2Series 3
home appliance92.42
clothes604.42
fruits & vegetables93
groceries135
all the above9
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range.
_1486902802.xlsChart1
23
63
14
Series 1
Sheet1
Series 1Series 2Series 3
Just a name of a product232
Quality632
both143
5
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range.
_1486902803.xlsChart1
31
51
18
Series 1
Sheet1
Series 1Series 2Series 3
Always31
Sometimes51
Never18
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range.
_1486902671.xlsChart1
40
37
23
Series 1
Sheet1
Series 1Series 2Series 3
go for other brand402
go for other seller372
wait for the product233
5
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range.
_1486902662.xlsChart1
8
25
29
38
Series 1
Sheet1
Series 1Series 2Series 3
credit facilitry8
delivery service25
product availability29
offers38
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range.
_1486902665.xlsChart1
25
47
28
Series 1
Sheet1
Series 1Series 2Series 3
yes25
sometimes47
no283
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range.
_1486902659.xlsChart1
27
50
23
Series 1
Sheet1
Series 1Series 2Series 3
buy 1 get 1272
discount %502
weekly offers233
5
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range.
_1486902643.xlsChart1
1
11
74
13
1
Series 1
Sheet1
Series 1Series 2Series 3
very high12.42
high114.42
medium743
low132.85
very low1
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range.
_1486902649.xlsChart1
33
65
2
Series 1
Sheet1
Series 1Series 2Series 3
highly comfortable332
comfortable652
uncomfortable23
5
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range.
_1486902652.xlsChart1
20
31
49
Sales
Sheet1
Sales
yes20
sometimes31
no49
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range.
_1486902646.xlsChart1
19
18
25
38
Series 1
Sheet1
Series 1Series 2Series 3
orange192
blue182
green253
both a & b385
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range.
_1486902630.xlsChart1
38
62
Aware about own product
Sheet1
Aware about own product
yes38
no62
1.2
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range.
_1486902636.xlsChart1
5
24
31
31
9
Series 1
Sheet1
Series 1Series 2Series 3
1 star (lowest)52.42
2 star244.42
3 star313
4 star312.85
5 star (highest)9
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range.
_1486902639.xlsChart1
20
28
52
Series 1
Sheet1
Series 1Series 2Series 3
yes202.42
should get it284.42
no521.83
2.85
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range.
_1486902633.xlsChart1
13
65
22
Series 1
Sheet1
Series 1Series 2Series 3
TV ad's132
friends & family652
newspaper223
5
To resize chart data range, drag lower right corner of
range.
_1486902624.xlsChart1
10
45
5
40
Series 1
Sheet1
Series 1Series 2Series 3
different packages102
different qualities452
different flavour53
above all405
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range.
_1486902627.xlsChart1
10
45
5
40
Series 1
Sheet1
Series 1Series 2Series 3
quality102
availability452
user friendly53
cheap price405
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range.
_1486902621.xlsChart1
8
25
29
Series 1
Sheet1
Series 1Series 2Series 3
blow 1 years8
1-5 years25
above 5 years29
Category 438
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range.
_1486902617.xlsChart1
21
76
3
Sales
Sheet1
Sales
highly satisfactory21
satisfactory76
not satisfactory3
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range.