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Co8 offices with 350+ sales associates 2nd largest Coldwell Banker
affiliate in Texas Assisted nearly 8000
sellers/buyers in 2010/2011 Top 100 broker in US- Real Trends
Survey One of largest women-owned
businesses in DFW One of the highest # of sales
per agent of top firms in Dallas- NAR,DMN
Top 10 CB Affiliates in US
Coldwell Banker Apex is a 2nd generation family owned business dedicated to the business of helping families with their real estate needs.
We are a company for agents who are serious about their business and want a higher level of support, marketing, coaching and growth for their business and work with other serious agents.
Large Enough To Be Leader......... Small Enough For Personal Agent Service.
Our lead management system notifies
me immediately
Rapid Response Lead Router System
When homebuyers inquire about your house, they want a rapid response
Global Reach
Potential purchasers can come from anywhere around the globe
There are 100,000 Coldwell Banker associates in 47 countries that share leads around the world
CCGRN allows Coldwell Banker to also share leads with partners such as Sotheby, ERA, BHG, C/21 and Coldwell Banker
We are members of the largest relocation network in the world, Cartus. Representing such companies as Microsoft, Raytheon, Exxon-Mobil with over 1250 corporate companies as well as affinity companies such as USAA. CB and 1 other co are the ONLY Cartus brokers in DFW.
Source: The 2010 National Association of Realtors® Profile of Home Buyers and Sellers.
Information Sources Used in the Home Search
Marketing Activities
Nine in 10 home buyers used the Internet to search for homes*
Coldwellbanker.com
CBDallas.com
Multiple Listing Service (MLS)
Realtor.com
agentpersonalsite.com
*2010 National Association of Realtors® Profile of Home Buyers and Sellers.
Marketing ActivitiesTo showcase your property I will:
Photograph the exterior and interior
Promote at a broker meeting
Hold an Open House
Create a professional listing flyer and buyer’s agent packet
Distribute your own single address website
Provide showing reports & feedback
Promote immediately to CBApex 350+ agents
Home EnhancementCustom plan to enhance your property’s appearance,
including: Identify problem areas
Smaller rooms Room with unattractive
view
Share tactics to address Furniture placement Rug removal Paint colors
Recommend specialists Handyman Paint contractor Cleaning service Yard service Pool cleaning and deck
refresh Home staging designers
My Exclusive Guarantee & Marketing Plan
Written guarantee of our services Comprehensive plan to market your home Ability to contact manager with any issues Promise to correct any issue within 24 hours or
we will terminate your listing
Written guarantee of our services Marketing steps proven to get results Just listed cards mailed out on your property Email campaign utilized on your property Promote at a Coldwell Banker office meeting Promote on our internal iQ office system to 350+ associates
Written guarantee of our services
Written guarantee of our services
Specific, proven marketing plan
Choose From Programs That Make Your Home Stand Out In The Crowded Market
Coldwell Banker exclusive Home Buyer Ready Program
most residential properties with a few exceptions including estates and foreclosures.
Must be completed thoroughly and accurately by seller with no assistance from agent
When in a question arises over whether an item should be disclosed, we advise our clients to disclose.
The purchase offer & option periods Option periods give the buyer
the unrestricted right to terminate during that period
Most contracts also include other contingencies such as financing
Common Negotiation Points
Title policy- seller cost in most cases
Home protection plan- recommend offering as part of listing price
Buyer Assistance- often asked for
Repairs- always good to plan on some items after inspection needing attention
A Few Points To Remember
The Showing Period Don’t restrict showings Have property ready Leave notes on important items
like lock or light instructions Put away all valuables Put away all medicines/guns Notify me of any problems Be sure to notify insurance
agent if vacant at any time Winterize home if applicable
Escrow period Make plans tentative Be flexible Dates are estimates
Closing
Moving out prior to closing is a risk
Leave property in repaired condition
If condition has changed, notify me immediately
Competitive Market Analysis
Comparable houses that failed to sell
IOnce again, you can customize the graphs with data specific to your market. See the instructions below in the notes section or log in to CBWorks and click here for a tutorial.
Recently Sold IInformation on recently sold homes goes on this slide. Replace the photos and data with recently sold houses from your market. Add additional slides as needed.
125 Main StreetAny town, Anywhere Zip/Postal Code
List Price Sold Price Time on Market Beds Baths Sq Ft
$000,000 $000,000 X Weeks 0 0 0
PHOTO HERE
List Price Sold Price Time on Market Beds Baths Sq Ft
$000,000 $000,000 X Weeks 0 0 0
125 Main StreetAny town, Anywhere Zip/Postal Code
PHOTO HERE
Setting the Right Price
The Property Appeals To:
15% Over Market Value
10% Over Market Value
Fair Market Value
75% Of The Market
If The Asking Price Is:
10% Of The Market
30% Of The Market
60% Of The Market
10% Under Market Value
Strategy & Statistics To Get The Highest Price
Studies have shown that the longer a property stays on the market, the ultimate sales price is lowered. Why? Buyers believe that something is wrong with property Days on market are available now to all buyers Buyers make lower offers
0 to 4 weeks- properties sell for 98.1% of asking price
4 to 12 weeks- properties sell for 96.4 of asking price
13 to 24 weeks on market- properties sell for 94.4% of asking price
24 weeks or more- properties sell for only 91.1% of asking price