Listing Presentation. EXCLUSIVE PROPOSAL FOR (Insert client’s name and property address)

Listing PresentationListing Presentation

EXCLUSIVE PROPOSALEXCLUSIVE PROPOSALFORFOR

(Insert client’s name (Insert client’s name and property address)and property address)

Carmen Gabriel Carmen Gabriel Realty Experts IncRealty Experts Inc

REALTOR®REALTOR® GRIGRI SERVING: PHOENIX, SERVING: PHOENIX,

GLENDALE, PEORIA.GLENDALE, PEORIA.

OUR MUTUAL OBJECTIVE IS SELLING OUR MUTUAL OBJECTIVE IS SELLING YOUR HOME…YOUR HOME…

AT THE HIGHEST POSSIBLE PRICEAT THE HIGHEST POSSIBLE PRICEIN THE SHORTEST AMOUNT OF TIMEIN THE SHORTEST AMOUNT OF TIMEWITH THE MOST FAVORABLE TERMSWITH THE MOST FAVORABLE TERMS

Communication and cooperation Communication and cooperation ensures a successful sale.ensures a successful sale.

My ObjectivesMy Objectives

Listen carefully so I understand your objectivesListen carefully so I understand your objectives

Explain the Home Selling and Marketing Process-my Explain the Home Selling and Marketing Process-my responsibility, your responsibilityresponsibility, your responsibility

Thoroughly review your homeThoroughly review your home

Help you price your homeHelp you price your home

Advise you how to prepare your home for showingAdvise you how to prepare your home for showing

Review what happens from time of contract through Review what happens from time of contract through close of escrow/closing. Ask for your commitment to close of escrow/closing. Ask for your commitment to begin marketing your homebegin marketing your home

MY COMPANY: MY COMPANY:

REALTY EXPERTS INCREALTY EXPERTS INC

30 YEARS OF EXPERIENCE30 YEARS OF EXPERIENCE

REALTY SALES ASSOCIATESREALTY SALES ASSOCIATES

Make a personal financial investment in every listingMake a personal financial investment in every listing

Control a customized marketing plan for each home we sellControl a customized marketing plan for each home we sell

Realtor high standard commissioner rulesRealtor high standard commissioner rules

Member of Phoenix Association of RealtorsMember of Phoenix Association of Realtors

High standard code of ethics. = honesty + professionalism High standard code of ethics. = honesty + professionalism

Where Do Buyers Come From?Where Do Buyers Come From?

Realtor® Contact Realtor® Contact 40% 40%

For Sale SignFor Sale Sign 20%20%

Responded to AdResponded to Ad 18%18%

Referral by Relocation ServiceReferral by Relocation Service 7%7%

Bought Advertised PropertyBought Advertised Property 3%3%

Bought for combination of reasonsBought for combination of reasons 3%3%

Bought Open House they sawBought Open House they saw 1%1%

Standard Marketing PlanStandard Marketing Plan

Marketing to Potential BuyersMarketing to Potential Buyers

Yard SignsYard Signs

Direct Mail CampaignDirect Mail Campaign

Enter Internet InformationEnter Internet Information

Write and Place Print AdsWrite and Place Print Ads

Show Home to ProspectsShow Home to Prospects

Prepare Flyers and BrochuresPrepare Flyers and Brochures

Marketing to Other RealtorsMarketing to Other Realtors

Set up Property into MLSSet up Property into MLS

Agent Tours and Open HousesAgent Tours and Open Houses

Standard Marketing PlanStandard Marketing Plan

The Home Selling ProcessThe Home Selling Process

Initial MeetingInitial Meeting Discuss CMADiscuss CMA Review Your HomeReview Your Home Prepare ListingPrepare Listing Set up Warranties (if applicable)Set up Warranties (if applicable) Prepare/distribute all paperworkPrepare/distribute all paperwork Follow up on ShowingsFollow up on Showings Qualify BuyersQualify Buyers

Standard Marketing PlanStandard Marketing Plan

The Home Selling ProcessThe Home Selling Process

Renegotiate All Counter OffersRenegotiate All Counter OffersDeposit All Earnest ChecksDeposit All Earnest ChecksHandle Title WorkHandle Title WorkFollow Up on InspectionsFollow Up on InspectionsConfirm Appraisal OrderedConfirm Appraisal OrderedFinal Documents to ClosingFinal Documents to ClosingPost-Closing Follow UpPost-Closing Follow UpPresent All OffersPresent All Offers

Customized Marketing PlanCustomized Marketing Plan(insert customer’s name here)(insert customer’s name here)

Handle Own Sign and Ad CallsHandle Own Sign and Ad CallsReverse Prospect MatchReverse Prospect MatchRealtor® to Realtor® Marketing to Top Area Realtor® to Realtor® Marketing to Top Area AssociatesAssociatesMultiple Home Photos on Realtor.com and Virtual Multiple Home Photos on Realtor.com and Virtual TourTourCustomized Internet ListingCustomized Internet ListingFollow Up on Every Showing for FeedbackFollow Up on Every Showing for FeedbackDirect Mail Campaign Targeted to Your NeighborhoodDirect Mail Campaign Targeted to Your NeighborhoodE-mail Marketing of Your HomeE-mail Marketing of Your Home

Marketing Marketing Home Warranty PlanHome Warranty Plan

Homes sell faster and for a higher price than homes without a Homes sell faster and for a higher price than homes without a home warranty…according to a study by the National Home home warranty…according to a study by the National Home

Warranty Association. In addition, a home warranty plan Warranty Association. In addition, a home warranty plan “reduces your liability after the sale.”“reduces your liability after the sale.”

You can provide the buyer up to one year ofYou can provide the buyer up to one year ofCoverage on selected items…Coverage on selected items…

Central Heating SystemCentral Heating SystemElectric Central Air SystemElectric Central Air SystemInterior PlumbingInterior PlumbingBuilt-in appliancesBuilt-in appliances

PRICINGPRICING

The Role of a Real Estate Agent in PricingThe Role of a Real Estate Agent in Pricing

The Market determines valueThe Market determines value

I will show you a range of prices being paid I will show you a range of prices being paid for homes in your areafor homes in your area

Together, we determine the listing price Together, we determine the listing price

PRICINGPRICING

Who’s in control?Who’s in control?

Listing priceListing price SellerSellerLocationLocation SellerSellerConditionCondition SellerSellerShowing AccessShowing Access SellerSellerFinancingFinancing MarketMarketMarketingMarketing Realtor®Realtor®

Progression: The value of a smaller home is Progression: The value of a smaller home is increased by the influence of larger surrounding increased by the influence of larger surrounding

homes.homes.

PRICINGPRICING

Regression: The value of a larger home is reduced by Regression: The value of a larger home is reduced by the influence of smaller surrounding homes.the influence of smaller surrounding homes.

PRICINGPRICING

The Advantages of Proper PricingThe Advantages of Proper Pricing

Higher Net SalesHigher Net Sales

Attract Better OffersAttract Better Offers

Better Response from Advertising and Sign Better Response from Advertising and Sign CallsCalls

Faster SaleFaster Sale

Increased Agent ResponseIncreased Agent Response

Avoid Your Home From Becoming Avoid Your Home From Becoming “Shopworn”“Shopworn”

PRICINGPRICING

The Disadvantages of OverpricingThe Disadvantages of Overpricing

If you overpriceIf you overprice

The right buyers won’t see itThe right buyers won’t see it

The higher priced buyers won’t want The higher priced buyers won’t want itit

Preparing Your Home To SellPreparing Your Home To Sell

I promise to…I promise to…

Conduct a thorough evaluation of your home and Conduct a thorough evaluation of your home and provide valuable inputprovide valuable input

Help you to stage your home for the showing Help you to stage your home for the showing processprocess

Provide a list of reliable contractors to assist with Provide a list of reliable contractors to assist with improving areas of your home if necessaryimproving areas of your home if necessary

Tips for Showing Tips for Showing Your HomeYour Home

Clean Every RoomClean Every RoomTurn on All LightsTurn on All LightsOpen All Drapes, Shades Open All Drapes, Shades and Blindsand BlindsTurn on Air Conditioner or Turn on Air Conditioner or Light FireplaceLight FireplaceTurn TV and Radio OffTurn TV and Radio OffTake the Pets for a WalkTake the Pets for a WalkMaintain a Low ProfileMaintain a Low ProfileClean ClosetsClean ClosetsClean and Repair EntranceClean and Repair EntranceOrganize Basement, Attic Organize Basement, Attic and Garageand Garage

When The Offer is MadeWhen The Offer is Made

Present All OffersPresent All Offers

Explain Your OptionsExplain Your Options

Evaluate Buyer’s QualificationsEvaluate Buyer’s Qualifications

Provide Constant Communication on Provide Constant Communication on Contract StatusContract Status

Deliver ContractDeliver Contract

Finalize All ConditionsFinalize All Conditions

Your Teamwork is Necessary for a Your Teamwork is Necessary for a Successful SaleSuccessful Sale

Keep your home in showcase condition and Keep your home in showcase condition and provide easy access for potential buyersprovide easy access for potential buyers

Make yourself available from the time a contract Make yourself available from the time a contract is signed to the closing dayis signed to the closing day

Keep your home accessible for the appraisal and Keep your home accessible for the appraisal and inspectionsinspections

Openly share all information about your home Openly share all information about your home and its conditionand its condition

For your security, refer all potential buyers to For your security, refer all potential buyers to your Realtor®your Realtor®

We’re a teamWe’re a teamLet’s work Let’s work together!together!

Give me a call!Give me a call!

Cell. 623-606-5545Cell. 623-606-5545 Fax 623-321-1943Fax 623-321-1943 E-mail [email protected] [email protected]