Listing pres test

Prepared by:

Kathy Jones, ABRSales AssociateLong & Foster® Real Estate, Inc.43490 Yukon Dr., Suite 105Ashburn, VA 20147(703)726-3417(877) 724-9494 (703) [email protected]

Prepared Especially for:jane doe

123 main stashburn va 20147

November 10, 2010

THE HOME SELLER’S ADVANTAGE

Long & Foster ® Real Estate, Inc.

• #1 privately-owned real estate company in America• Over 200 sales offices• Nearly 13,000 professional Sales Associates• Annual sales of nearly $51.5 billion in 2009• More than a great real estate company – we’re also a

great Mortgage, Title, and Insurance company

Why Long & Foster ®

• Leader in listing and selling homes• 98% customer satisfaction rating• Vast pool of referrals from previously satisfied

customers• Members of a national relocation network• We know successful methods for getting your home

ready to show

For marketing the property located at:

123 main st

Neighborhood

Year Built

Fin SqFt

Lot Size

Style

Bedrooms

Full Baths

Half Baths

ashburn village

2005

3000

.25

colonial

5

3

1

On The Market

42632 Cochrans Lock Dr

List PriceSold PriceSold DateDOMSell ConcessNeighborhoodYear BuiltFin SqFtLot SizeStyleBedroomsFull BathsHalf Baths

$740,000 1870Village Of Waxpo200600.530005Colonial441

On The Market

23084 Oglethorpe Ct

List PriceSold PriceSold DateDOMSell ConcessNeighborhoodYear BuiltFin SqFtLot SizeStyleBedroomsFull BathsHalf Baths

$998,000 6300Brambleton200550060.25Colonial431

Under Contract

20231 Millstead Dr.

List PriceSold PriceSold DateDOMSell ConcessNeighborhoodYear BuiltFin SqFtLot SizeStyleBedroomsFull BathsHalf Baths

$559,000 930Belmont Country200500Colonial431

Under Contract

20148 Boxwood Place

List PriceSold PriceSold DateDOMSell ConcessNeighborhoodYear BuiltFin SqFtLot SizeStyleBedroomsFull BathsHalf Baths

$560,000 700Belmont Country200500Colonial431

Under Contract

19858 Mellon Cir

List PriceSold PriceSold DateDOMSell ConcessNeighborhoodYear BuiltFin SqFtLot SizeStyleBedroomsFull BathsHalf Baths

$850,000 2690Belmont Country200000.560009Colonial442

Under Contract

41958 Greenlook Ln

List PriceSold PriceSold DateDOMSell ConcessNeighborhoodYear BuiltFin SqFtLot SizeStyleBedroomsFull BathsHalf Baths

$1,200,000 4480Evergreen Reserv200788121.0Colonial461

Recently Sold

22458 Pine Top Ct

List PriceSold PriceSold DateDOMSell ConcessNeighborhoodYear BuiltFin SqFtLot SizeStyleBedroomsFull BathsHalf Baths

$782,000$765,00010/29/10960Estates Of Fores200455000.480005Colonial541

Recently Sold

19762 Spyglass Hill Ct

List PriceSold PriceSold DateDOMSell ConcessNeighborhoodYear BuiltFin SqFtLot SizeStyleBedroomsFull BathsHalf Baths

$799,900$775,00010/29/10690Belmont Country200150560.330005Colonial541

Recently Sold

42658 Trappe Rock Ct

List PriceSold PriceSold DateDOMSell ConcessNeighborhoodYear BuiltFin SqFtLot SizeStyleBedroomsFull BathsHalf Baths

$875,000$875,00010/29/10200Village Of Waxpo200748990.55Transitional531

Status

List Price

Sold Price

Sold Date

DOM

Sell Concess

Neighborhood

Year Built

Fin SqFt

Lot Size

Style

Bedrooms

Full Baths

Half Baths

123 main st

ashburn village

2005

3000

.25

colonial

5

3

1

42632 Cochrans Lock Dr

On The Market

$740,000

187

0

Village Of Waxpo

2006

0

0.530005

Colonial

4

4

1

23084 Oglethorpe Ct

On The Market

$998,000

630

0

Brambleton

2005

5006

0.25

Colonial

4

3

1

20231 Millstead Dr.

Under Contract

$559,000

93

0

Belmont Country

2005

0

0

Colonial

4

3

1

Status

List Price

Sold Price

Sold Date

DOM

Sell Concess

Neighborhood

Year Built

Fin SqFt

Lot Size

Style

Bedrooms

Full Baths

Half Baths

123 main st

ashburn village

2005

3000

.25

colonial

5

3

1

20148 Boxwood Place

Under Contract

$560,000

70

0

Belmont Country

2005

0

0

Colonial

4

3

1

19858 Mellon Cir

Under Contract

$850,000

269

0

Belmont Country

2000

0

0.560009

Colonial

4

4

2

41958 Greenlook Ln

Under Contract

$1,200,000

448

0

Evergreen Reserv

2007

8812

1.0

Colonial

4

6

1

Status

List Price

Sold Price

Sold Date

DOM

Sell Concess

Neighborhood

Year Built

Fin SqFt

Lot Size

Style

Bedrooms

Full Baths

Half Baths

123 main st

ashburn village

2005

3000

.25

colonial

5

3

1

22458 Pine Top Ct

Recently Sold

$782,000

$765,000

10/29/10

96

0

Estates Of Fores

2004

5500

0.480005

Colonial

5

4

1

19762 Spyglass Hill Ct

Recently Sold

$799,900

$775,000

10/29/10

69

0

Belmont Country

2001

5056

0.330005

Colonial

5

4

1

42658 Trappe Rock Ct

Recently Sold

$875,000

$875,000

10/29/10

20

0

Village Of Waxpo

2007

4899

0.55

Transitional

5

3

1

On The Market

Under Contract

Recently Sold

Comparative Market Analysis Graphedby Status

Graphic Analysis of On The Market Properties

High Price:Low Price:

Avg $ per SqFt:

$998,000$740,000$199.36

Average Price:Median Price:

Average Days on Market:Average Year Built:

$869,000$869,0004082005

Summary Statistics of 2 Properties

Graphic Analysis of Under Contract Properties

High Price:Low Price:

Avg $ per SqFt:

$1,200,000$559,000$136.18

Average Price:Median Price:

Average Days on Market:Average Year Built:

$792,250$705,0002202004

Summary Statistics of 4 Properties

Graphic Analysis of Recently Sold Properties

High Price:Low Price:

Avg $ per SqFt:Average Sale To List Ratio:

$875,000$765,000$156.9998.29%

Average Price:Median Price:

Average Days on Market:Average Year Built:

$805,000$775,000612004

Summary Statistics of 3 Properties

Ref #123456789

StatusSubjAACCCCSS

Address123 main st42632 Cochrans Lock Dr23084 Oglethorpe Ct20231 Millstead Dr.20148 Boxwood Place19858 Mellon Cir41958 Greenlook Ln22458 Pine Top Ct19762 Spyglass Hill Ct

Map of Comparable Properties

Pricing Your Property to Sell

• Pricing your property correctly is crucial

• You want to sell your property in a timely mannerat the highest price possible

• Current market conditions determine the value

Intelligent Pricing

• By pricing your propertyat market value, youexpose it to a muchgreater percentage ofprospective buyers.

• This increases yourchances for a sale whileensuring a final saleprice that properlyreflects the market valueof your home.

Activity vs. Timing

• A property attracts the mostattention, excitement, andinterest from the real estatecommunity and potentialbuyers when it is first listedon the market.

• Improper pricing at theinitial listing misses out onthis peak interest periodand may result in yourproperty languishing on themarket.

The Effect of Overpricing

• Improper pricing may leadto a below market valuesale price, or even worse,no sale at all.

• Your home has the highestchances for a fruitful salewhen it is new on themarket and the price isreasonably established.

Pricing Your Property to Sell

Analysis of the comparable propertiessuggests a list price range of:

$780,850 to $829,150

Kathy Jones, ABRSales AssociateLong & Foster® Real Estate, Inc.43490 Yukon Dr., Suite 105Ashburn, VA 20147(703)726-3417(877) 724-9494 (703) [email protected]

We’re ready to go to work for you now!

In Conclusion

List your home with Kathy Jones and you’ll receive:

• Excellent service and support• A thorough market analysis of your home• A winning marketing plan• The full resources of The Long & Foster ® Companies