LIST OF WINNERS 2019aaaa.com.hk/main/wp-content/uploads/2019/11/2019...22 B-27-0129 Bronze Move Beyond Labels Cathay Pacific Airways Cathay Pacific Leo Burnett Hong Kong Leo Burnett

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LIST OF WINNERS 2019

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Grand Kam Fan 2019 Direct – Direct Single – Co-Creation & User Generated Content

Entry Title: Reframing Hong Kong

Advertiser: Hong Kong Tourism Board

Creative Agency: Grey Group Hong Kong

Media Agency: Mindshare Hong Kong

Category A – Print (not including Poster)

Print – not including Poster – Print Single – Beverages, Food, Snacks, Confectionery

Ref No. Medal Entry Title Advertiser Brand Entrant Creative Agency Media Agency

1 A-2-0006 Gold Homework Chupa Chups

(Snack To Home Limited) Chupa Chups

Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong

2 A-2-0012 Gold Tidy-up Chupa Chups


Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong

3 A-2-0013 Silver Music Chupa Chups


Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong

Print – not including Poster – Print Single – Retail & Real Estate


4 A-8-0055 Gold Game of Thrones (HBO) KFC Hong Kong,

Jardine Restaurant Group KFC Hong Kong Ogilvy Hong Kong Ogilvy Hong Kong

5 A-8-0058 Bronze Expedition Volcano (BBC) KFC Hong Kong,


Print – not including Poster – Print Campaign


6 A-13-0019 Gold Homework / Music / Tidy-up Chupa Chups


Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong

7 A-13-0020 Silver Monkey / Gatsby / Dracula /

Alice

Penguin Random House

North Asia Penguin Books

Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong

8 A-13-0059 Silver Hot & Spicy (Season 2) KFC Hong Kong, Jardine

Restaurant Group KFC Hong Kong Ogilvy Hong Kong Ogilvy Hong Kong

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Category B – Outdoors

Outdoors – Poster Single – Beverages, Food, Snacks, Confectionery


9 B-15-0021 Gold Homework Chupa Chups


Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong

10 B-15-0025 Gold Tidy-up Chupa Chups


Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong

11 B-15-0029 Silver Music Chupa Chups


Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong

Outdoors – Poster Single – Fashion & Apparel


12 B-20-0284 Merit Slave to Fashion – Girl Chimp Wear Chimp Wunderman Thompson Wunderman Thompson

Outdoors – Poster Single – Retail and Real Estate


13 B-21-0311 Gold Golden Arches in

Neighborhood – Eastern McDonald's Hong Kong

McDonald's Hong

Kong DDB Group Hong Kong DDB Group Hong Kong

14 B-21-0324 Gold

Golden Arches in

Neighborhood – Central &

Western

McDonald's Hong Kong McDonald's Hong


15 B-21-0322 Silver Golden Arches in

Neighborhood – Wan Chai McDonald's Hong Kong

McDonald's Hong


16 B-21-0060 Silver Game of Thrones (HBO) KFC Hong Kong,


17 B-21-0061 Silver Star Trek Discovery

(Amazon Prime)

KFC Hong Kong,


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Outdoors – Poster Campaign


18 B-26-0037 Gold Homework / Music / Tidy-up Chupa Chups


Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong

19 B-26-0126 Gold Golden Arches in

Neighborhood McDonald's Hong Kong

McDonald's Hong


20 B-26-0039 Silver Monkey / Gatsby / Dracula /

Alice



Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong

Cheil Worldwide Hong

Kong

21 B-26-0064 Bronze Hot & Spicy (Season 2) KFC Hong Kong,


Outdoors – Outdoors Campaign – Creative Use of Standard Outdoor Billboard Space


22 B-27-0129 Bronze Move Beyond Labels Cathay Pacific Airways Cathay Pacific Leo Burnett Hong Kong Leo Burnett Hong Kong Digitas Hong Kong,

Starcom Hong Kong

23 B-27-0172 Merit Follow your Muse K11 MUSEA K11 DDB Group Hong Kong DDB Group Hong Kong

24 B-27-0252 Gold ART THAT MOVES – HK's first

mobile, living art gallery Hong Kong Tourism Board

Hong Kong Arts

Month Mindshare Hong Kong ANON Mindshare Hong Kong

Outdoors – Outdoors Campaign – Creative Use of Outdoor Ambient


25 B-28-0105 Silver Subdivided flat in a lane Society for Community

Organization (SoCO)

Society for

Community

Organization (SoCO)

Hakuhodo Hong Kong Hakuhodo Hong Kong Hakuhodo Hong Kong

26 B-28 Bronze MY CHRISTMAS SONG

FOR YOU Swarovski Swarovski Innovaders Limited Innovaders Havas Media

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Category C – Direct

Direct – Direct Single – Flat Mailing


27 C-30-0295 Gold Pass on the Blessing Save the Children Save the Children Wunderman Thompson Wunderman Thompson

Direct – Direct Single – Use of Ambient Media (small physical scale)


28 C-32-0315 Merit Polluted Globes HK Cleanup HK Cleanup Grey Group Hong Kong Grey Group Hong Kong Grey Group Hong Kong

Direct – Direct Single – Field Marketing


29 C-34-0141 Bronze Nobody Does Rugby Sevens

Like Hong Kong Cathay Pacific Airways Cathay Pacific Leo Burnett Hong Kong Leo Burnett Hong Kong Digitas Hong Kong

30 C-34-0202 Bronze Mindful Gifting Mannings Mannings DDB Group Hong Kong DDB Group Hong Kong

31 C-34 Bronze The Reality Check Hagar International Hagar International DDB Group Hong Kong DDB Group Hong Kong

Direct – Direct Single – Use of Broadcast


32 C-35-0364 Merit HSBC Rugby 7s HSBC HSBC Grey Group Hong Kong Grey Group Hong Kong Grey Group Hong Kong

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Direct – Direct Single – Use of Print and Standard Poster Space


33 C-36-0257 Bronze Golden Arches in


McDonald's Hong


Direct – Direct Single – Use of Digital and Social Platforms


34 C-37-0010 Gold BACK2LIFE Samsung Samsung Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong

35 C-37-0107 Silver Reframing Hong Kong Hong Kong Tourism Board Hong Kong Tourism

Board Grey Group Hong Kong Grey Group Hong Kong Mindshare Hong Kong

Direct – Direct Single – Use of Mobile


36 C-38-0009 Silver Fatal Recognition The Hong Kong Stroke

Association

The Hong Kong

Stroke Association

Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong

Direct – Direct Single – Co-Creation & User Generated Content


37 C-40-0108 Gold Reframing Hong Kong Hong Kong Tourism Board Hong Kong Tourism


Direct – Direct Single – Use of Technology


38 C-41-0042 Gold Fatal Recognition The Hong Kong Stroke

Association

The Hong Kong

Stroke Association

Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong

39 C-41 Bronze Sweat-Powered Sweatshirts Suntory Beverage & Food

Hong Kong Limited Lucozade Sport

Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong

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Direct – Direct Campaign – Best Integrated Direct Campaign


40 C-43-0147 Bronze Nobody Does Rugby Sevens

Like Hong Kong Cathay Pacific Airways CX Rugby Sevens Leo Burnett Hong Kong Leo Burnett Hong Kong

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Category D – Film

Film – TVC Film Single – Electronics


41 D-48-0175 Merit Mitsubishi Electric Mitsubishi Electric

Hong Kong Mitsubishi Electric Dentsu Hong Kong Dentsu Hong Kong Carat Hong Kong

Film – TVC Film Single – Consumer Services


42 D-52-0163 Silver Hong Kong Banknote Standard Chartered Bank

(Hong Kong) Limited

Standard Chartered

Bank (Hong Kong)

Limited

TULA Limited TULA Limited Carat Hong Kong

43 D-52-0199 Silver A PROMISE IS A PROMISE –

Magic Grandpa HSBC Life HSBC Life

Saatchi & Saatchi

Hong Kong

Saatchi & Saatchi

Hong Kong PHD Hong Kong

44 D-52-0186 Bronze A PROMISE IS A PROMISE –

Ballet Daddy HSBC Life HSBC Life

Saatchi & Saatchi

Hong Kong

Saatchi & Saatchi

Hong Kong PHD Hong Kong

Film – TVC Film Single – Entertainment, Leisure & Travel


45 D-53-0120 Bronze CNY “Good Fortune Is

Everywhere” Film Hong Kong Tourism Board

Hong Kong Tourism


Film – TVC Film Campaign


46 D-56-0239 Bronze Titus Ring & Knot SOLVIL et TITUS SOLVIL et TITUS M&C Saatchi Spencer

Hong Kong Limited

M&C Saatchi Spencer

Hong Kong Limited Mindshare Hong Kong

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Film – Other Screens / Non-TV Broadcast Film / Webisode Single


47 D-57-0137 Bronze Revenger Samsonite Asia Limited American Tourister Leo Burnett Hong Kong Leo Burnett Hong Kong Starcom Hong Kong

48 D-57-0233 Merit Get Started to start

everything

General Health

Development Limited

Hong Kong & Macau

GNC DDB Group Hong Kong DDB Group Hong Kong

Film – Other Screens / Non-TV Broadcast Film / Webisode Campaign


49 D-58-0185 Silver Nobody Does Rugby Sevens


Film Single – Social and Interactive Video Single – Social Video


50 D-59-0211 Bronze The Scent of a Mother Senior Citizen Home Safety

Association

Personal Emergency

link service Narrow Door Narrow Door

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Category E – Radio & Audio

Radio & Audio Single – Best Use of Audio Technology


51 E-65-0074 Silver Guardians of Nature Huawei Technologies Co

Ltd Huawei Ogilvy Hong Kong Ogilvy Hong Kong

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Category F – Digital & Social

Digital & Social – Social Single – Co-Creation & User Generated Content


52 F-69D-0109 Silver Reframing Hong Kong Hong Kong Tourism Board Hong Kong

Tourism Board Grey Group Hong Kong Grey Group Hong Kong Mindshare Hong Kong

53 F-69D-0180 Merit Dear Future Kid Campaign New Media Group Sunday Kiss

New Media Services

Consultant Company

Limited

Digital & Social – Social Single – Influencer / Talent


54 F-69E-0084 Bronze The Split Sponsorship Marriott International, Inc Marriott Hotels Ogilvy Hong Kong Ogilvy Hong Kong

55 F-69E-0181 Merit Dear Future Kid Campaign New Media Group Sunday Kiss

New Media Services

Consultant Company

Limited

Digital & Social – Social Single – Innovative Use of Social or Community


56 F-69F-0110 Bronze Reframing Hong Kong Hong Kong Tourism Board Hong Kong


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Digital & Social – Social Single – Hong Kong Culture & Context – Social Behaviour and Cultural Insight


57 F-70-0310 Gold Save Water – Mr. Lee Colgate Palmolive Colgate Red Fuse Hong Kong Red Fuse Hong Kong

58 F-70-0131 Bronze Move Beyond Labels Cathay Pacific Airways Cathay Pacific Leo Burnett Hong Kong Leo Burnett Hong Kong Digitas Hong Kong,

Starcom Hong Kong

59 F-70-0111 Merit Reframing Hong Kong Hong Kong Tourism Board Hong Kong


60 F-70-0148 Merit 回味香港回味可口可樂 Coca-Cola China Limited Coca-Cola PS Workshop PS Workshop UM

61 F-70-0212 Merit The Scent of a Mother Senior Citizen Home Safety

Association

Personal

Emergency Link

Service

Narrow Door Narrow Door

Digital & Social – Branded Tech Single – Technology Innovation


62 F-72-0043 Silver Fatal Recognition The Hong Kong Stroke

Association

The Hong Kong

Stroke

Association


Kong


Kong

63 F-72-0075 Bronze Guardians of Nature Huawei Technologies Co

Limited Huawei Ogilvy Hong Kong Ogilvy Hong Kong

Digital & Social – Mobile Single – Technology


64 F-73A-0044 Gold Fatal Recognition The Hong Kong Stroke

Association

The Hong Kong

Stroke

Association


Kong


Kong

65 F-73A-0076 Merit Guardians of Nature Huawei Technologies Co


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Digital & Social – Mobile Single – Games


66 F-73E-0050 Gold BACK2LIFE Samsung Samsung Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong

Digital & Social – Mobile Single – Vertical Storytelling, powered by Facebook


67 F-74-0106 Gold Subdivided flat in a phone Society for Community

Organization (SoCO)

Society for

Community

Organization

(SoCO)


68 F-74-0194 Merit See the difference your smile

can make Colgate Palmolive Colgate Red Fuse Hong Kong Red Fuse Hong Kong

69 F-74-0337 Merit Hidden Trailer UBTV UBTV Havas Hong Kong Havas Hong Kong

Digital & Social Campaign – Best Digital Campaign


70 F-75-0112 Silver Reframing Hong Kong Hong Kong Tourism Board Hong Kong


71 F-75-0353 Silver KFC Mooncake Campaign Birdland (Hong Kong)

Limited KFC Hong Kong Secret Tour (HK) Limited

Secret Tour (HK)

Limited

Digital & Social Single – Omni-Channel Experience


72 F-76-0169 Silver 回味香港回味可口可樂 Coca-Cola China Limited Coca-Cola PS Workshop PS Workshop UM

73 F-76-0357 Bronze MY CHRISTMAS SONG

FOR YOU Swarovski Swarovski Innovaders Limited Innovaders Havas Media

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Category G – Design & Crafts

Design & Crafts – Design Single – Brand and Corporate Identity


74 G-77-0325 Silver Golden Arches in


McDonald's Hong


Design & Crafts – Design Single – Promotional Item Design


75 G-79-0290 Gold Pass on the Blessing Save the Children Save the Children Wunderman Thompson Wunderman Thompson

76 G-79-0151 Merit The Poovolution Kimberly-Clark Andrex Havas Hong Kong Havas Hong Kong Wavemaker Hong Kong

77 G-79-0377 Merit Christmas your Cards Ocar Creative Design &

Production Ocar Wunderman Thompson Wunderman Thompson

Design & Crafts – Design Single – Advertising Posters Design


78 G-83-0038 Silver Homework / Music / Tidy-

up

Chupa Chups


Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong

79 G-83-0040 Silver Monkey / Gatsby /

Dracula / Alice



Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong



McDonald's Hong


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Design & Crafts – Design Single – Consumer Product Design


81 G-89-0221 Gold Power nap backpack Casablanca Casablanca DDB Group Hong Kong DDB Group Hong Kong

Design & Crafts – Print Crafts Single – Illustration


82 G-92-0014 Silver Alice Penguin Random House


Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong

83 G-92-0016 Silver Gatsby Penguin Random House


Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong

84 G-92-0017 Silver Monkey Penguin Random House


Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong

85 G-92-0022 Silver Homework Chupa Chups


Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong

86 G-92-0026 Silver Tidy-up Chupa Chups


Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong

87 G-92-0030 Silver Music Chupa Chups


Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong



McDonald's Hong


89 G-92-0015 Bronze Dracula Penguin Random House


Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong

90 G-92-0303 Merit Holiday Every Day Wing Tai Properties OMA OMA MRPAUL & PARTNERS MRPAUL & PARTNERS In House

Design & Crafts – Print Crafts Single – Photography


91 G-93-0285 Silver Slave to Fashion - Boy Chimp Wear Chimp Wunderman Thompson Wunderman Thompson

92 G-93-0341 Silver Slave to Fashion - Girl Chimp Wear Chimp Wunderman Thompson Wunderman Thompson

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Design & Crafts – Print Crafts Single – Computer Generated Imagery, Retouch & Image Manipulation


93 G-94-0023 Gold Homework Chupa Chups


Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong

94 G-94-0027 Gold Tidy-up Chupa Chups


Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong

95 G-94-0031 Gold Music Chupa Chups


Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong

96 G-94-0066 Gold Game of Thrones (HBO) KFC Hong Kong,


97 G-94-0069 Silver Expedition Volcano (BBC) KFC Hong Kong,


98 G-94-0067 Bronze Star Trek Discovery

(Amazon Prime)

KFC Hong Kong,


99 G-94-0068 Bronze Motley Crue The Dirt

(Netflix)

KFC Hong Kong,


100 G-94-0177 Merit Follow your Muse K11 MUSEA K11 DDB Group Hong Kong DDB Group Hong Kong

Design & Crafts – Print Crafts Single – Art Direction


101 G-95-0024 Gold Homework Chupa Chups


Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong

102 G-95-0028 Gold Tidy-up Chupa Chups


Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong

103 G-95-0032 Gold Music Chupa Chups


Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong

104 G-95-0035 Silver Gatsby Penguin Random House


Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong

105 G-95-0073 Silver Expedition Volcano (BBC) KFC Hong Kong,




McDonald's Hong


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Design & Crafts – Print Crafts Single – Art Direction (Cont’d)


107 G-95-0033 Bronze Alice Penguin Random House


Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong

108 G-95-0034 Bronze Dracula Penguin Random House


Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong

109 G-95-0036 Bronze Monkey Penguin Random House


Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong

110 G-95-0070 Bronze Game of Thrones (HBO) KFC Hong Kong, Jardine


111 G-95-0071 Bronze Star Trek Discovery

(Amazon Prime)

KFC Hong Kong, Jardine


112 G-95-0072 Bronze Motley Crue The Dirt

(Netflix)

KFC Hong Kong, Jardine


Design & Crafts – Film Crafts Single – Cinematography


113 G-96-0240 Bronze Titus Ring & Knot – Young

Version SOLVIL et TITUS SOLVIL et TITUS

M&C Saatchi Spencer

Hong Kong Limited

M&C Saatchi Spencer

Hong Kong Limited

Mindshare Hong Kong

Limited

Design & Crafts – Film Crafts Single – Directing


114 G-98-0241 Bronze Titus Ring & Knot SOLVIL et TITUS SOLVIL et TITUS M&C Saatchi Spencer

Hong Kong Limited

M&C Saatchi Spencer


Design & Crafts – Film Crafts Single – Production Design


115 G-99-0253 Merit SmarTone 5G Branding

Campaign SmarTone

SmarTone

Telecommunications

M&C Saatchi Spencer

Hong Kong Limited

M&C Saatchi Spencer

Hong Kong Limited OMD Hong Kong

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Design & Crafts – Film Crafts Single – Use of Music


116 G-100-0235 Gold Titus Ring & Knot SOLVIL et TITUS SOLVIL et TITUS M&C Saatchi Spencer

Hong Kong Limited

M&C Saatchi Spencer


117 G-100-0191 Silver See the difference your

smile can make Colgate Palmolive Colgate Red Fuse Hong Kong Red Fuse Hong Kong

118 G-100-0224 Merit Pressure vs Leisure PCCW Media Group Now TV Havas Hong Kong Havas Hong Kong

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Category H – Media

Media – Media Single – Best Use of Print


119 H-106-0308 Silver The tiniest yet mightiest

print ad ever

Hong Kong Disneyland

Resort Hong Kong Disneyland Mindshare Hong Kong Mindshare Hong Kong

Media – Media Single – Best Use of Outdoor


120 H-109-0262 Silver

ART THAT MOVES – HK’s

first mobile, living art

gallery

Hong Kong Tourism Board Hong Kong Arts


Media – Media Single – Best Use of Ambient


121 H-110-0176 Bronze Follow your Muse K11 MUSEA K11 DDB Group Hong Kong DDB Group Hong Kong

Media – Media Single – Best of Digital


122 H-111-0051 Silver BACK2LIFE Samsung Samsung Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong

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Media – Media Single – Best Use of Social Media


123 H-112-0115 Gold Reframing Hong Kong Hong Kong Tourism Board Hong Kong Tourism

Board Grey Hong Kong

Media – Media Single – Best of Mobile Devices


124 H-113-0046 Gold Fatal Recognition The Hong Kong Stroke

Association

The Hong Kong Stroke

Association

Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong

125 H-113-0052 Silver BACK2LIFE Samsung Samsung Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong

126 H-113-0213 Bronze Love is all around at Lee

Gardens

Hysan Marketing Services

Limited Lee Gardens Mindshare Hong Kong Mindshare Hong Kong Mindshare Hong Kong

127 H-113-0078 Merit Guardians of Nature Huawei Technologies Co


Media – Media Single – Best Use of Technology


128 H-114-0047 Silver Fatal Recognition The Hong Kong Stroke

Association

The Hong Kong Stroke

Association

Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong

Media – Media Single – Best Use of Events


129 H-115-0086 Bronze The Split Sponsorship Marriott International,

Inc Marriott Hotels Ogilvy Hong Kong Ogilvy Hong Kong

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Media – Media Single – Best Use of Stunts


130 H-116 Silver The Reality Check Hagar International Hagar International DDB Group Hong Kong DDB Group Hong Kong

Media – Media Single – Best Use of Data on Targeting


131 H-119-0344 Bronze STEM for HONG KONG PCCW Media Group Now TV Havas Hong Kong Havas Hong Kong

Media – Media Single – Best Use of Co-creation and Use Generated Content


132 H-121-0116 Gold Reframing Hong Kong Hong Kong Tourism Board Hong Kong Tourism


133 H-121-0193 Merit

Kotex “MOL” (aka

“Menstruation Opinion

Leader”)

Kimberly-Clark Kotex Havas Hong Kong Havas Hong Kong Wavemaker Hong Kong

Media – Media Single – Best use of Small Budget (up to HK$0.2M media spending)


134 H-122-0347 Bronze STEM for HONG KONG PCCW Media Group Now TV Havas Hong Kong Havas Hong Kong

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Media – Media Campaign – Best Integrated Media Campaign


135 H-123-0117 Merit Reframing Hong Kong Hong Kong Tourism Board Hong Kong Tourism


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Category I – Promo & Activation

Promo & Activation – Promo & Activation Single – Use of Ambient (small physical scale)


136 I-124-0291 Bronze Pass on the Blessing Save the Children Save the Children Wunderman Thompson Wunderman Thompson

Promo & Activation – Promo & Activation Single – Use of Standard Outdoor Space


137 I-128-0263 Bronze ART THAT MOVES – HK’s first

mobile, living art gallery

Hong Kong Tourism

Board

Hong Kong Arts


Promo & Activation – Promo & Activation Single – Use of Field Marketing & Event


138 I-130-0154 Bronze Nobody Does Rugby Sevens


139 I-130-0244 Bronze The Reality Check Hagar International Hagar International DDB Group Hong Kong DDB Group Hong Kong

Promo & Activation – Promo & Activation Single – Use of Digital Platform


140 I-131-0228 Merit STEM for HONG KONG PCCW Media Group Now TV Havas Hong Kong Havas Hong Kong

Promo & Activation – Promo & Activation Single – Use of Mobile Marketing and Technology


141 I-132-0049 Silver Fatal Recognition The Hong Kong Stroke

Association

The Hong Kong

Stroke Association

Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong

142 I-132-0054 Bronze BACK2LIFE Samsung Samsung Cheil Worldwide

Hong Kong

Cheil Worldwide

Hong Kong

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Promo & Activation – Promo & Activation Single – Use of Product and Package Design


143 I-135-0318 Silver Polluted Globes HK Cleanup HK Cleanup Grey Group Hong Kong Grey Group Hong Kong Grey Group Hong Kong

144 I-135-0157 Bronze Nobody Does Rugby Sevens


Special Awards 2019:

Client of the Year: Hong Kong Tourism Board

Agency of the Year: Cheil Worldwide Hong Kong

Media Agency of the Year: Mindshare Hong Kong

Independent Agency of the Year: Secret Tour (Hong Kong) Limited

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Category J – Integrated

Integrated – Best Integrated Campaign


145 J-136-0118 Silver Reframing Hong Kong Hong Kong Tourism

Board

Hong Kong Tourism


146 J-136-0133 Bronze Move Beyond Cathay Pacific Airways Cathay Pacific Leo Burnett Hong Kong Leo Burnett Hong Kong Digitas Hong Kong,

Starcom Hong Kong

147 J-136-0298 Bronze Nobody Does Rugby Sevens


148 J-136-0087 Merit The Split Sponsorship Marriott International,

Inc Marriott Hotels Ogilvy Hong Kong Ogilvy Hong Kong

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Category K – Hong Kong Roots

Ref No. Medal Entry Title Advertiser Brand Agency Creative Agency Media Agency

149 K-137-0135 Gold Mid-Autumn Festival – The

Kintsugi of broken families

HK Television

Entertainment Company

Limited

ViuTV

HK Television

Entertainment

Company Limited

150 K-137-0100 Silver Subdivided flat in a lane Society for Community

Organization (SoCO)

Society for

Community

Organization (SoCO)


151 K-137-0293 Silver Pass on the Blessing Save the Children Save the Children Wunderman Thompson Wunderman Thompson

152 K-137-0336 Silver KFC Mooncake Campaign Birdland (Hong Kong)

Limited KFC Hong Kong

Secret Tour (HK)

Limited

Secret Tour (HK)

Limited

153 K-137-0372 Bronze Polluted Globes HK Cleanup HK Cleanup Grey Group Hong Kong Grey Group Hong Kong

154 K-137-0134 Merit Move Beyond Labels Cathay Pacific Airways Cathay Pacific Leo Burnett Hong Kong Leo Burnett Hong Kong Digitas Hong Kong,

Starcom Hong Kong

155 K-137-0388 Merit You Only Jing Ying Once Nike Hong Kong Limited Nike REPRISE SOCIETY SOCIETY

LIST OF WINNERS 2019aaaa.com.hk/main/wp-content/uploads/2019/11/2019...22 B-27-0129 Bronze Move Beyond Labels Cathay Pacific Airways Cathay Pacific Leo Burnett Hong Kong Leo Burnett

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