Social Computing Social Computing is the study of the use of information and communication technologies that consider human social context. The Lincoln Social Computing (LiSC) Research Centre comprises an inter-disciplinary research team with backgrounds ranging from comp science, psychology, behavioural sciences, HCI, games design and software engineering. Our approach is usually to design and implement software applications on mobile and social platforms and evaluate them in social settings in real world “in the wild” situations. Our analyses follow typical HCI methodologies