Your customers and prospects come in contact with your brand through numerous touch-points – use of your products and services, your company's efforts to engage with them directly via events and campaigns, interactions with your contact centers, and dialog on social media platforms. With social media opening up newer possibilities and introducing innovative ways of communication in all spheres, the presence of your brand on this platform needs to be based on careful strategy, smart management, and hawk-like vigilance. The key is to listen to these conversations and interact with the consumers promptly and accurately. Businesses need to make a conscious effort to socialize their brands and processes to fit to the need of this channel. The insights obtained through these social interactions need to align or adapt your organization's process towards better customer experience. A conversation thread on a social media platform can ignite an idea for a new product, or give you genuine insights into your consumers' needs, or bring to you that which the most sought-after employees look for in an employer organization. Marketing, public relations, sales, customer support and service, human resources - every function in your organization needs to be harmoniously oriented toward the common business objectives and tie in with your social media strategy and its execution. Aegis LISA n – focus on every element of your service strategy Aegis partners with you to create and execute a foolproof and comprehensive social media engagement strategy with Aegis LISA n . The solution includes workflows and capabilities to manage every aspect of the program: listening, interacting, socializing, and adapting the customer experience processes in the social media space. Aegis LISA n connects with all the relevant social media channels and gathers the pertinent discussion threads about the brand. These threads are presented on a common platform which is accessible to all the roles involved in your social media management. Aegis provides you with 'agents' who can manage your social accounts such as Facebook, Twitter and other channels in multiple geographies and are responsible for responding to conversations in time. All the agents have access to the platform and the collated conversation threads, saving you the time spent on tracking and visiting multiple websites. The responses are then routed to subject matter experts, if needed, or to the approving authority, as a precautionary measure to avoid reputation damage, for final approval and publishing. Balance the four corners of your strategy Your social media engagement strategy rests on four crucial points: listening to the voices on social channels, interacting in the conversations, analyzing their impact on your business, and engaging in conversations to control their direction. Aegis LISA n helps you balance all the four corners. LISTEN Aegis LISA n proprietary software can track and monitor conversation threads from a large number of streams across various channels such as Facebook, Twitter, LinkedIn, YouTube, News, Forums, Blogs, Review Sites, E-Commerce sites and other niche sites related to your business. INTERACT Aegis LISA n manages and shapes all relevant conversations with the right workflow system, skilled conversationalists, and empowered supervisors so your brand can enjoy effective outreach and positive reputation. SOCIALIZE Going beyond mere interaction Aegis LISA n can help brands develop effective habits and best-practices for socializing in this space effectively, thus providing a fully integrated experience for the brand as well as for the users. ADAPT The intelligence and insights gathered through listening and interacting gets fed back into your organization's processes and customer experience channels, to enable alignment with customer expectations and adapt to evolving customer requirements. Aegis LISA n offers you invaluable insights and assistance to help achieve this. Aegis LISA n Our approach to social media www.aegisglobal.com