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DREaM, British Library, July 2011 …And Into The Zone Of Quasi-Rationality Blaise Cronin Rudy Professor of Information Science, Indiana University Honorary Visiting Professor, City University London Visiting Professor, Edinburgh Napier University
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LIS DREaM 1 Keynote: “… And into the zone of quasi-rationality”

Dec 18, 2014

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Education

Opening keynote presented by Professor Blaise Cronin, Rudy Professor of Information Science, Indiana University.

In his keynote presentation Professor Cronin will provide a brief historical overview of LIS research before critically reviewing competence and practice in the field. He will identify a number of deficiencies, including lack of cumulation, “narcissism of minor differences,” false antinomies, failure to scale, and redundancy. At the same time, he will highlight several trends that may (or may not) be seen as having potentially positive downstream effects: growth in the number of faculty from disciplines other than LIS populating LIS departments, increasing rigour and diversity of LIS research programs, quantifiable growth in the export of ideas from LIS to other disciplines, greater receptivity of LIS research to outsider literature. He will consider social media both as a means of fostering research collaboration and as a subject warranting significant research attention in its own right. He will conclude by considering a few domains in which LIS researchers may be able to establish a stronger presence.
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Page 1: LIS DREaM 1 Keynote: “… And into the zone of quasi-rationality”

DREaM, British Library, July 2011

…And Into The Zone Of Quasi-Rationality

…And Into The Zone Of Quasi-Rationality

Blaise CroninRudy Professor of Information Science, Indiana University

Honorary Visiting Professor, City University London Visiting Professor, Edinburgh Napier University

Blaise CroninRudy Professor of Information Science, Indiana University

Honorary Visiting Professor, City University London Visiting Professor, Edinburgh Napier University

Page 2: LIS DREaM 1 Keynote: “… And into the zone of quasi-rationality”

“the assembly hall of a secret police

academy”

“the assembly hall of a secret police

academy”

Page 3: LIS DREaM 1 Keynote: “… And into the zone of quasi-rationality”

“This necessary library science” Pierce Butler, 1933

“This necessary library science” Pierce Butler, 1933

• Scientific knowledge

• Sociological study

• Historical consciousness

• Scientific knowledge

• Sociological study

• Historical consciousness

Page 4: LIS DREaM 1 Keynote: “… And into the zone of quasi-rationality”

From Ideology to (Pseudo)-Science

From Ideology to (Pseudo)-Science

“A secular priesthood, administering a sacrament of cultural communion to individual souls”

Butler, 1933

“A secular priesthood, administering a sacrament of cultural communion to individual souls”

Butler, 1933

Page 5: LIS DREaM 1 Keynote: “… And into the zone of quasi-rationality”

Aux Armes Citoyens!Aux Armes Citoyens!

• Direct action• Lobbying

• Libraries and democracy

• Direct action• Lobbying

• Libraries and democracy

Page 6: LIS DREaM 1 Keynote: “… And into the zone of quasi-rationality”

British Empiricism British Empiricism

The scattering of articles on a given subject

Bradford, S. C. Documentation. 1948. First formulation: 1934M. Bates’ Fig.

The scattering of articles on a given subject

Bradford, S. C. Documentation. 1948. First formulation: 1934M. Bates’ Fig.

Page 7: LIS DREaM 1 Keynote: “… And into the zone of quasi-rationality”

Plus ça change…Plus ça change…

“Too much…research…is of marginal interest … an interesting hobby rather than a rigorous pursuit of new insights.”

UGC & National Advisory Board

on Higher Education, 1986

“Too much…research…is of marginal interest … an interesting hobby rather than a rigorous pursuit of new insights.”

UGC & National Advisory Board

on Higher Education, 1986

Page 8: LIS DREaM 1 Keynote: “… And into the zone of quasi-rationality”

plus c’est la même chose

plus c’est la même chose

“Often poorly funded, poorly conducted, poorly recognised”

Oppenheim, 2010

“Often poorly funded, poorly conducted, poorly recognised”

Oppenheim, 2010

Page 9: LIS DREaM 1 Keynote: “… And into the zone of quasi-rationality”

The Golden Years?The Golden Years?

OSTI & BLR&DD (~£30M, 1965-1990)

Aslib -- LondonCRUS -- SheffieldLMU -- LoughboroughPCRC -- LeicesterCCR -- Bath

et al.

OSTI & BLR&DD (~£30M, 1965-1990)

Aslib -- LondonCRUS -- SheffieldLMU -- LoughboroughPCRC -- LeicesterCCR -- Bath

et al.

Page 10: LIS DREaM 1 Keynote: “… And into the zone of quasi-rationality”

What Ails Thee?What Ails Thee?

• Theoretical bricolage• Lack of meta-analysis• Weak experimental design• Redundancy & lack of cumulation

• Culture wars

• Theoretical bricolage• Lack of meta-analysis• Weak experimental design• Redundancy & lack of cumulation

• Culture wars

Page 11: LIS DREaM 1 Keynote: “… And into the zone of quasi-rationality”

False Antinomies?False Antinomies?

Humanistic ScientificValues-based Evidential Qualitative Quantitative

Relativism RealismConstructivism Objectivism

Emic Etic

Humanistic ScientificValues-based Evidential Qualitative Quantitative

Relativism RealismConstructivism Objectivism

Emic Etic

Page 12: LIS DREaM 1 Keynote: “… And into the zone of quasi-rationality”

“Critical chill”?“Critical chill”?

Latour, Bruno 315 Foucault, Michel 322 Bourdieu, Pierre 188 Barthes, Roland 67 Derrida, Jacques 73 Lyotard, Jean- Francois 37 Levi-Strauss, Claude 34 Baudrillard, Jean 29 Ricoeur, Paul 44 Deleuze, Gilles 35 Merleau-Ponty, Maurice 19 Guattari, Felix 18 Kristeva, Julia 8 Althusser, Louis 7 Bataille, Georges 4 Lacan, Jacques 2

Total cites = 1,202 (~1% of articles)

Latour, Bruno 315 Foucault, Michel 322 Bourdieu, Pierre 188 Barthes, Roland 67 Derrida, Jacques 73 Lyotard, Jean- Francois 37 Levi-Strauss, Claude 34 Baudrillard, Jean 29 Ricoeur, Paul 44 Deleuze, Gilles 35 Merleau-Ponty, Maurice 19 Guattari, Felix 18 Kristeva, Julia 8 Althusser, Louis 7 Bataille, Georges 4 Lacan, Jacques 2

Total cites = 1,202 (~1% of articles)

Page 13: LIS DREaM 1 Keynote: “… And into the zone of quasi-rationality”

Cookie Cutter ResearchCookie Cutter Research

• Information Needs of ___

• Authorship Trends in ___

• A Citation Profile of ___

• __ Library Use Study

• Information Needs of ___

• Authorship Trends in ___

• A Citation Profile of ___

• __ Library Use Study

Page 14: LIS DREaM 1 Keynote: “… And into the zone of quasi-rationality”

Cogito ergo … HummCogito ergo … Humm

“…it is time for the information behavior community to question its academic relevance and credibility….”

Fisher & Julien ARIST, 2009

“…it is time for the information behavior community to question its academic relevance and credibility….”

Fisher & Julien ARIST, 2009

Page 15: LIS DREaM 1 Keynote: “… And into the zone of quasi-rationality”

Critique of “Confessional Methods” in LIS

Critique of “Confessional Methods” in LIS

• Critical incident technique• Focus groups• Micro-moment

time-line interviews

Davenport (2010)

• Critical incident technique• Focus groups• Micro-moment

time-line interviews

Davenport (2010)

Page 16: LIS DREaM 1 Keynote: “… And into the zone of quasi-rationality”

Old Wine, New Bottle?

Old Wine, New Bottle?

“Evidence-based librarianship seeks to integrate the ‘science’ back into library science”Eldredge (2000)

“Evidence-based librarianship seeks to integrate the ‘science’ back into library science”Eldredge (2000)

Page 17: LIS DREaM 1 Keynote: “… And into the zone of quasi-rationality”

“Saving the Theory”“Saving the Theory”

“…when social scientists are right, they too often confirm the obvious. When they don’t confirm the obvious, they’re too often wrong.”

John Lewis Gaddis (2002)

“…when social scientists are right, they too often confirm the obvious. When they don’t confirm the obvious, they’re too often wrong.”

John Lewis Gaddis (2002)

Page 18: LIS DREaM 1 Keynote: “… And into the zone of quasi-rationality”

The Economic Value of Elephants (Bilgnaut, de Wit & Barnes, 2008)

The Economic Value of Elephants (Bilgnaut, de Wit & Barnes, 2008)

• Charismatic species

• Keystone species

• Economic value generators

• Charismatic species

• Keystone species

• Economic value generators

Page 19: LIS DREaM 1 Keynote: “… And into the zone of quasi-rationality”

ROI ReduxROI Redux

• The BL generates value 4.4 times the level of its public funding

• Don King’s research: 1970s

onwards

• U. of Colorado study 2011

• The BL generates value 4.4 times the level of its public funding

• Don King’s research: 1970s

onwards

• U. of Colorado study 2011

Page 20: LIS DREaM 1 Keynote: “… And into the zone of quasi-rationality”

Contingent Valuation of LibrariesContingent Valuation of Libraries

• Valuation of non-market resources

• Stated vs revealed preference model

• Willingness to pay for non-use• Survey-based technique

• Valuation of non-market resources

• Stated vs revealed preference model

• Willingness to pay for non-use• Survey-based technique

Page 21: LIS DREaM 1 Keynote: “… And into the zone of quasi-rationality”

Déjà Vu All Over Again

Déjà Vu All Over Again

Martyn, J. & Cronin, B. (1983). Assessing the impact and benefits of information and library research. Journal of Documentation, 39, 171-191.

Craghill, D. & Wilson, T.D. (1987). The impact of information research. London: British Library.

Martyn, J. & Cronin, B. (1983). Assessing the impact and benefits of information and library research. Journal of Documentation, 39, 171-191.

Craghill, D. & Wilson, T.D. (1987). The impact of information research. London: British Library.

Page 22: LIS DREaM 1 Keynote: “… And into the zone of quasi-rationality”

Who Cites the IS literature?

Cronin & Meho (2008)

Who Cites the IS literature?

Cronin & Meho (2008)

0

2 , 0 0 0

4 , 0 0 0

6 , 0 0 0

8 , 0 0 0

1 0 , 0 0 0

1 2 , 0 0 0

1 4 , 0 0 0

1 6 , 0 0 0

1 8 , 0 0 0

2 0 , 0 0 0

1 9 7 7 - 1 9 8 6 1 9 8 7 - 1 9 9 6 1 9 9 7 - 2 0 0 6

T i m e P e r i o d

No. of Citing Papers

I S

N o n - I S

Page 23: LIS DREaM 1 Keynote: “… And into the zone of quasi-rationality”

Citations to the IS Literature

Cronin & Meho (2008)

Citations to the IS Literature

Cronin & Meho (2008)

C h a n g e s i n E x p o r t s b y F i e l d

0

1 , 0 0 0

2 , 0 0 0

3 , 0 0 0

4 , 0 0 0

5 , 0 0 0

6 , 0 0 0

7 , 0 0 0

COMPUTER

SCIENCE

BUSINESS ANDMANAGEMENT

HEALTH/MEDICAL

SCIENCES

EDUCATION

LITERATURE

ENGINEERING

HISTORY

PSYCHOLOGY

LAW

ARTS &

HUMANITIES

No. of Citations

1 9 7 7 - 1 9 8 6

1 9 8 7 - 1 9 9 6

1 9 9 7 - 2 0 0 6

Page 24: LIS DREaM 1 Keynote: “… And into the zone of quasi-rationality”

Main Disciplines Citing Information Studies, 1956-2008(Larivière, 2010)

Main Disciplines Citing Information Studies, 1956-2008(Larivière, 2010)

40%

50%

60%

70%

80%

90%

Information Science & Library Science

0%

2%

4%

6%

8%

10%

12%

1956 1961 1966 1971 1976 1981 1986 1991 1996 2001Publication Year

Management

Computers

General & Internal MedicineHealth Policy & Services

Education

Page 25: LIS DREaM 1 Keynote: “… And into the zone of quasi-rationality”

Average No. of Authors per IS Paper, 1966-2008(Larivière, 2010)

Average No. of Authors per IS Paper, 1966-2008(Larivière, 2010)

0

0,5

1

1,5

2

2,5

1950 1960 1970 1980 1990 2000 2010 2020

Publication Year

Page 26: LIS DREaM 1 Keynote: “… And into the zone of quasi-rationality”

Hyperauthorship: Growth of Massively Multi-authored

Papers ( ISI)

Hyperauthorship: Growth of Massively Multi-authored

Papers ( ISI)

0

100

200

300

400

500

600

700

1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003

year

papers

> 50 > 100 > 200 > 500

Page 27: LIS DREaM 1 Keynote: “… And into the zone of quasi-rationality”

Epistemic Drift? Sugimoto (2011)

Epistemic Drift? Sugimoto (2011)

Page 28: LIS DREaM 1 Keynote: “… And into the zone of quasi-rationality”

Tipping Point? Sugimoto (2011)

Tipping Point? Sugimoto (2011)

Page 29: LIS DREaM 1 Keynote: “… And into the zone of quasi-rationality”

i-Schools Projecti-Schools Project

Relationship between information, technology, and people.

Ontologically-challenged? Scope creep?

Relationship between information, technology, and people.

Ontologically-challenged? Scope creep?

Page 30: LIS DREaM 1 Keynote: “… And into the zone of quasi-rationality”

Connectedness MattersConnectedness Matters

Invisible colleges

Networks of trusted assessors

Communities of practice

In-groups / Gate-keeping elites

Invisible colleges

Networks of trusted assessors

Communities of practice

In-groups / Gate-keeping elites

Gina Czarnecki

Page 31: LIS DREaM 1 Keynote: “… And into the zone of quasi-rationality”

The ZeitgeistThe Zeitgeist

• Social media

• Wisdom of the crowds

• Folksonomies

• Open access

• Open peer review

• Creative Commons

• Social media

• Wisdom of the crowds

• Folksonomies

• Open access

• Open peer review

• Creative Commons

Page 32: LIS DREaM 1 Keynote: “… And into the zone of quasi-rationality”

Many Digital FootprintsMany Digital Footprints

Usage bibliometrics

Socio-scientometrics

Bio-bibliometrics

altmetricshttp://altmetrics.org/manifesto

Usage bibliometrics

Socio-scientometrics

Bio-bibliometrics

altmetricshttp://altmetrics.org/manifesto

Page 33: LIS DREaM 1 Keynote: “… And into the zone of quasi-rationality”

A Common Pool ResourceA Common Pool Resource

OpenWetWareShare your science

the sharing of information, know-how, and wisdom …in biology & biological engineering.http://openwetware.org/

OpenWetWareShare your science

the sharing of information, know-how, and wisdom …in biology & biological engineering.http://openwetware.org/

Page 34: LIS DREaM 1 Keynote: “… And into the zone of quasi-rationality”

From LIRG to LIS 2.0 ?From LIRG to LIS 2.0 ?

• Communication• Collaboration• Participation• Publication

• Communication• Collaboration• Participation• Publication

Page 35: LIS DREaM 1 Keynote: “… And into the zone of quasi-rationality”

The (Tom) Allen CurveThe (Tom) Allen Curve

Page 36: LIS DREaM 1 Keynote: “… And into the zone of quasi-rationality”

The Importance of Place(Cronin & Shaw)

The Importance of Place(Cronin & Shaw)

Page 37: LIS DREaM 1 Keynote: “… And into the zone of quasi-rationality”

Establishing a Stronger PresenceEstablishing a Stronger Presence

Major Player Middling Player

Minor Player

Scholarly Communication

X

Digital Curation

X

IR / Search X

Usage Metrics

X

HCI / CSCW X

Information Architecture

X

Page 38: LIS DREaM 1 Keynote: “… And into the zone of quasi-rationality”

Strategic Investment/Positioning Matrix

Strategic Investment/Positioning Matrix

High OpportunityHigh Capability

Invest

High OpportunityLow Capability

? Develop

Low OpportunityHigh Capability

? Maintain

Low OpportunityLow Capability

X Exit

Page 39: LIS DREaM 1 Keynote: “… And into the zone of quasi-rationality”

DREaM on!DREaM on!