Liputan6.Com And Google Analytics Redaksi

USING GOOGLE ANALYTICS TO

UNDERSTAND THE AUDIENCE

Brainstorming SessionLiputan6 News Center Team

Points to Cover

Building the argument Google Analytics (GA) Short Brief Understanding GA Terminology Live Demo

If a tree falls in a forestand no one is around to hear it,

does it make a sound?

Google Analytics (GA)

Advantages & Disadvantages

Free Easy to implement Easy to use Easy to understand

URL and title based JavaScript and Cookie No data history Privacy “???”

Interface

GA Terminology

Understood Terms:

Visits Pages/Visit Absolute Unique Visit % New Visits Traffic Source Landing Page

GA Terminology

Misunderstood Terms:

Pageviews Avg. Time on Site Bounce Rate Exit Rate Traffic Types

GA Terminology

Pageviews

GA Terminology

Avg. Time On Site

GA Terminology

Bounce Rate - Exit Rate

Bounce Rate Exit Rate

* a Bounce is always an Exit, but an Exit is not always a Bounce

GA Terminology

Traffic Type

Report

Site search (local content)Keyword

Content by titleReferring sites404 Error page

Questions ?

Thank You…Presented by:EdowardoContact:[email protected]://blog.zonaparkir.com