Lipsy brand presentation

W e l c o m E t o

B R A N D S A T

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Our heritage is fabulous dresses, always glam and feminine, LIPSY girls always stand out in a crowd. Over the years, our range has expanded to include separates, loungewear, outerwear and knitwear - all products bearing a distinct LIPSY handwriting. At the top end sits LIPSY VIP, a high-end occasion range for that special moment.

LIPSY was founded in 1988 and began as a wholesale business. It was then sold in department store concessions. In 2006, Lipsy.co.uk was launched and in 2008, LIPSY was acquired by Next Plc. LIPSY now operates 70 stores worldwide and has franchise stores. LIPSY supplies department stores and online retailers using a wholesale model.

There are signed licensees across further product categories including fragrance, cosmetics, accessories, watches, shoes, sunglasses and optical. LIPSY has recently opened franchise stores in South Africa.

LIPSY is always relevant, of the moment, accessible and in touch with the young female consumer.

O u r H E R I T A G E

T H E L I P S Y S T O R Y

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O u r F u t u r e p l a n s

Continue international expansion.

*NEXT PLC is one of the UK’s leading retailers, with 2013 sales of $5.5billion with PBT of $982 million

L i p s y H i s t o r y

1988 Company founded in London, UK1990’s Operated as a Wholesale business2006 Management Buyout2008 Lipsy acquired by NEXT PLC*2008 Flagship store opened in Brent Cross, London2010 Celebrity collection ‘Pixie Lott for LIPSY’ launched2011 Opened franchise stores in the Middle East with Alhokair

and Landmark 2013 Launch of ‘Kardashian Kollection for LIPSY’2013 Opened franchise stores in South Africa with Edcon

E S T 8 8

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W h e r e W E A R E

CANADA

SWEDEN

GERMANY

GEORGIA

AZERBA I JAN

INDIA

S INGAPORE

AUSTRAL IA

INDONES IA

I TALY

MOROCCO

SOUTH AFR ICA

MIDDLE EAST

SPA IN

IRELANDUK

USA

•Egyp t•UEA•KSA•Qata r

•Bah ra i n•Lebanon• Jo rdan

LIPSY has launched across UAE, Bahrain, KSA, Jordan and Georgia having partnered with three key franchisees; Landmark Group, Alhokair and Edcon.

We expect a 100 store roll out across the Middle East, Eurasia and South Africa over the next 5 years and further franchise expansion is core to our development strategy.

Re ta i l

D i s t r i b u to r s

F ranch i s e Re ta i l

Who l e sa l e

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B r a n d P o s i t i o n i n g

A S P I R A T I O N A L

M I D M A R K E T

V A L U E

F A S H I O N A B I L I T Y

P R I C E

Since the company was founded in 1988, LIPSY has been fi rmly established in the market place.

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h a s a B I G C E L E B R I T Y f o l l o w i n g �Georgia Salpa. Kourtney Kardashian. Jess ica Lowndes. Kim Kardashian. Lady Gaga.

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W H Y S E L L B R A N D S w i t h

O P P O R T U N I T Y Our market research show our customers regularly buy brands but do not always easily have retail access or confidence to buy online

T R U S T Synonymous with trust, our dedicated courier service offers next day delivery and free returns

W O R K I N G

PA R T N E R S H I P

Not just ‘collecting’ brands in a portfolio, but building adjacencies which deliver a credible an inspiring offer to our captive audience of customer

C U S TO M E R B A S E

P R E S E N TAT I O N

300k loyal customerson Lipsy and 2.9million active customers on Next

Conveying brand identity either through brand’s own imagery, or specially commissioned photoshoots, undertaken by Lipsy

&

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• 300k active customers

• Broad base, typically 18 to 34 years old

• Socio-economic group ABC1

• Internet savvy customer who likes to stay connected

• Fashion conscious who aspires to a celebrity lifestyle

O N L I N E

C U S T O M E R B A S E

T H E

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• 2.9m active customers

• 5 million hits a week online

• Broad base, typically 25 - 45 years old

• 85% Socio-economic C1 or higher

• Internet savvy customer; over 80% of Next Directory orders are transfered online via Next.co.uk

• There is no proven price barrier to purchase

C U S T O M E R B A S E

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N E X T R E T A I L M A R K E T

Next has the highest market share of UK internet visits in the Clothing & Accessories sector.

R A N K W E B S I T E M A R K E T S H A R E

1. Next 8.96%2. Asos 4.74%3. Topshop 2.75%4. River Island 2.61%5. New Look 1.83%6. M and M Direct 1.45%7. Mothercare 1.41%8. Monsoon 1.34%9. Dorothy Perkins 1.31%10. Boden 1.22%

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T h e O n l i n e E x p e r i e n c e

With the LIPSY website, customers can access and shop all the latest collections, get hot new trend & style ideas and read up on the latest news on our blog 24/7.

Over 1.5 million people visit the site every month. LIPSY has a loyal customer base of over 300,000 who receive newsletters twice a week.

L I P S Y . C O . U K

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TO INSPIRE OUR CUSTOMERS, WE OFFER: • The hottest celebrity looks• Catwalk inspired trends• Best sellers and new products• Celebs spotted in LIPSY• Interactive multi-media content

ADDITIONAL SERVICES:• An exciting environment for new brands• Better delivery options• Out of stock item orders• A stronger merchandising engine• Enhanced search functionality

WEBSITE1.5 million visitors / month

Next day delivery & free returns*Shipping to over 90 countries

FACEBOOK415,000 fans

Product pushes, promotions, conversational posts and competitions

TWITTER66,800 followers

Product pushes,celebrity RT’s, conversation posts and competitions

INSTAGRAM41,000 followers

What the Lipsy girls love, where they go and what they see

W e b s i t e & N e w s l e t t e r

* free returns to LIPSY & NEXT stores

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L I P S Y . C O . U K• Prominent position on the top of the navigation bar

• Branded pages with logo and brand imagery

B R A N D S O N

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B R A N D S O N

N E X T . C O . U K• Prominent position on the top of the navigation bar

• Branded pages with logo and brand imagery

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A N DB R A N D P A R T N E R S

PREMIUML.K. BennettHobbs LondonAquascutumHudson JeansCK Calvin KleinDamsel in a Dress7 for All MankindJoe’s JeansDenham the Jean MakerTara JarmonManoush

FASHIIONDieselG-StarFrench ConnectionSuperdryFiretrapReplayPepe Jeans LondonLevisSalsa

Hilfiger DenimRoxyJoulesTommy HilfigerFarah VintageOriginal PenguinReligionJ.C. RagsAdidas OriginalYumiDKNY JeansGuess JeansO’NeillHybridFranklin & MarshalInwearCharliNumphFeverBernshawVilaVera ModaCriminal Damage

The MountainNYDJWarehoueOasisPostcard from Brighton

FOOTWEARL.K. BennettMiss K.G.Love from AustraliaBlowfishSketchersNikeReebokHobbs LondonHunterConverseLoakeCaterpillarAdidasDieselHavainasJeffery West

VansTimberlandLacostePumaDr Martens

ACCESSORIESL.K. BennettCK Calvin KleinRaybanGuessCalvin KleinPolo Ralph LaurenQuiksilverCapriceUltimoHobbs LondonTommy HilfigerDKNYD&GOakleyPoliceDiesel

NikeEmporio ArmaniWonderbraFreyaBeaverbrookRalph by Ralph LaurenRadleyLui Jo

SPORTSNikeUmbroAdidasSergio TacchiniPumaReebokFila VintageCanterburyFreddy

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L I P S Y . C O . U K