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Linku2 web and booklet advertising options

Oct 17, 2014

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Linku2 promote local business through our website and print booklets. Here are details on our four Web and Booklet Plan options for small business advertising
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Page 1: Linku2 web and booklet advertising options
Page 2: Linku2 web and booklet advertising options

Copyright Linku2 North Shore Limited

Page 3: Linku2 web and booklet advertising options

Copyright Linku2 North Shore Limited

Page 4: Linku2 web and booklet advertising options

Copyright Linku2 North Shore Limited

Page 5: Linku2 web and booklet advertising options
Page 6: Linku2 web and booklet advertising options

FREE • Second level category listings - Name,

Address and Phone

All local businesses are entitled to free

listings as a Linku2 Member

BRONZE

$30 pm

($180/6 mths)

• Full contact links including Email, Web,

Mobile, Fax, 0800, etc in all relevant web

categories

• Meta description and keywords

• 65 x 30 mm advert in all relevant booklets

Ideal for a small business with a very

limited marketing budget who value full

contact links

SILVER

$55 pm

($330/6 mths)

• Previous Plan features plus ...

• 40 word business description

• Key tags

• 65 x 55 mm advert in all relevant booklets

Ideal for a small business with a

specialised area they want emphasised

and a small local marketing budget

GOLD

$80 pm

($480/6 mths)

• Previous Plan features plus ...

• Additional linked logo in listings

• Web Profile page (unlimited content) with

self edit facility

• Unlimited images

• Links to other site articles

• Logo branded rotating advert across

website

• Quarter page advert in all relevant

booklets

• QR code links in print adverts (if

requested)

Our most popular option giving maximum web support for local

businesses including logo brand

recognition and top of page feature

prominence plus good print coverage

Page 7: Linku2 web and booklet advertising options

LINKU2 SECTION SPONSOR

$120 pm

($720/6 mths)

5 only per section

(10 sections)

If a section sponsor wishes to take a second

or more areas these are charged at the Gold

Rate $65 pm

• Previous Plan features plus...

• Top Featured listings alphabetically in all relevant

category pages (with other section sponsors)

• Rotating Logo advert at top of all sponsored section

pages (max 5 sponsor logos only)

• Web Scrolling acknowledgement article/advertorial

(with other section sponsors)

• Full colour, back page advert on sponsored booklet

for one area within region

• Full colour, half page inside cover advert in

sponsored booklet for other four areas within the region

• Half page advert in all relevant booklets

Ideal for businesses who would benefit from our high

value, continuous promotion across the area

Note: North Shore is divided into 5 specific areas -

Hibiscus and Bays, Albany, Upper Harbour West,

North Harbour and Takapuna/Devonport - each

sponsor gets their full colour advert in one of these

areas with an inside full colour advert in the booklet

distribution in the other areas

LOCAL LIFE SECTION SPONSOR

$120 pm

($720/6 mths)

One only per section

(5 sections)

• Bronze web category Listing (if no other Plan taken)

being full contact links including Email, Web, Mobile,

Fax, 0800, etc in all relevant web categories

• Meta description and keywords

• Half page advert in all relevant booklets

• Acknowledgement and web link at top of Local Life

section pages

Ideal for a business who would like to associate

themselves with one of our site community services

1. Events Calendar

2. Fundraising Programme

3. News and Classifieds

4. Giveaways

5. People Who Shape Our Community

ARTICLE SPONSORSHIP

$95 (web + approx 2,500 copies per issue)

6 only per section

(Issue promotion period – 4 months)

• Acknowledgement and web link at top of web article

• Acknowledgement and logo link at bottom of web

article

• Acknowledgement and contact details at bottom of

corresponding print article

Ideal particularly for a business with services relevant

to the subjects in the chosen articles

BOOKLET AD UPGRADE

• Add $10 pm ($60/6 months) for each increase in size

of print advert from your chosen web and booklet plan

Customised levels of web and print advertising can be

chosen. Call us to discuss options.

SITE SPONSORSHIP

$250.00 pm

Two Only

• Gold Plan plus ...

• Logo banner on every site page in 5 site sections

• Acknowledgement on all Linku2 print material

• Linked Logo in all Linku2 email signatures

• Half page advertorial in all relevant section booklets

• First page acknowledgement in all Linku2 booklets

(10 sections)

• Regular promotions through database newsletters

and social media

• Promotion, acknowledgement and logo display at all

local network events

There are only two site sponsorship places available

giving exclusivity in all activity undertaken by Linku2.

Contact us for further details.

Page 8: Linku2 web and booklet advertising options

• All Previous Plan features plus... • Top Featured listings alphabetically

in all relevant category pages (with other section sponsors)

• Rotating Logo advert at top of all sponsored section pages (max 5 sponsor logos only)

• Web Scrolling acknowledgement article/advertorial (with other section sponsors)

• Full colour, back page advert on sponsored booklet for one area within region

• Full colour, half page inside cover advert in sponsored booklet for other four areas within the region

• Half page advert in all relevant booklets

$120 pm $720 for 6 months

who would benefit from our high value, continuous promotion reaching your

local community across the area

WEB PAGE REPRESENTATION A5 BOOKLET ADVERT SIZE

Exclusive 5 only per section SECTION SPONSOR

GOLD LISTING

SILVER LISTING

BRONZE LISTING

Copyright Linku2 North Shore Limited

Page 9: Linku2 web and booklet advertising options

CATEGORY PAGE LISTING

Keytag words for searchability

Your logo appears in your listing and is linked to your website

Your listing is listed at the top alphabetically in all relevant categories related to your services

The Read More link opens up your own web profile page where we usually summarise your business with links to your site pages - you can edit all your contact and profile pages yourself

Full contact links, keywords, 40 word business description, social media links (in profile page), etc

Rotating logo advert at top of all sponsored section pages with max 4 other area sponsors linked directly to your website

Rotating logo advert in one of the two side spots linking directly to your website

Copyright Linku2 North Shore Limited

Page 10: Linku2 web and booklet advertising options

Full colour half page ad on back cover of your sponsored booklet in your specified area plus half page colour adverts inside front and back cover of all other area booklets

Copyright Linku2 North Shore Limited

Page 11: Linku2 web and booklet advertising options

• Bronze web category Listing (if no

other Plan taken) being full contact

links including Email, Web, Mobile,

Fax, 0800, etc in all relevant web

categories

• Meta description and keywords

• Half page advert in all relevant

booklets

• Acknowledgement and web link at

top of Local Life section pages

$120 pm $720 for 6 months

who would like to associate

themselves with one of our site community services

WEB PAGE REPRESENTATION A5 BOOKLET ADVERT SIZE

Exclusive One only per section (5 sections)

BRONZE LISTING

Copyright Linku2 North Shore Limited

Sections available - 1. Events Calendar 2. Fundraising Programme 3. News and Classifieds 4. Giveaways 5. People Who Shape Our Community

Page 12: Linku2 web and booklet advertising options

• Previous Plan features plus ...

• Additional linked logo in featured listings

• Web Profile page, customised per section with self edit facility

• Unlimited images

• Links to other site profiles or featured articles

• Logo branded rotating advert across full website

• Quarter page advert in all relevant booklets

$80 pm $480 for 6 months

giving maximum web support for

local businesses including logo

brand recognition and top of

page feature prominence plus

good print coverage

WEB PAGE REPRESENTATION A5 BOOKLET ADVERT SIZE

SECTION SPONSOR

GOLD LISTING

SILVER LISTING

BRONZE LISTING

Copyright Linku2 North Shore Limited

Page 13: Linku2 web and booklet advertising options

Keytag words for searchability

Your logo appears in your listing and is linked to your website

Your listing is listed at the top alphabetically in all relevant categories related to your services (below any section sponsors)

The Read More link opens up your own web profile page where we usually summarise your business with links to your site pages - you can edit all your contact and profile pages yourself

Full contact links, keywords, 40 word business description, social media links (in profile page), etc

Rotating logo advert in one of the five lower spots linking directly to your website

CATEGORY PAGE LISTING

Copyright Linku2 North Shore Limited

Page 14: Linku2 web and booklet advertising options

Your logo advert is linked to your website and rotates in one of the spots around the base of most site pages

You can have unlimited images and content in your profile

You can embed videos, social media links, etc

You can add links to sound clips, etc

You can add as much or as little content as you wish and we can split into pages with title links if required

CLICK ON THE READ MORE … FOR YOUR PROFILE PAGE

LISTING

You can highlight important information or contact links

You can add customised forms for submissions

We also link to you through our Fundraising

Programme pages

Full contact details and keyword tags are retained for ease of contact

and

Copyright Linku2 North Shore Limited

Page 15: Linku2 web and booklet advertising options

Can be updated max once a month. Ideal for a business with a variety of products, real estate agent or travel service

Personalised scroller with up to 8 images and links placed at the top of profile listing

and $25 pm

Added to Plan – available for Gold and Section Sponsors only

Copyright Linku2 North Shore Limited

Page 16: Linku2 web and booklet advertising options

• Bronze listing features plus ...

• 40 word business description

• Key tags

• 65 x 55 mm advert in all

relevant booklets

$55 pm $330 for 6 months

with a specialised area they want emphasised and already with an active local marketing strategy or

a small local budget

WEB PAGE REPRESENTATION A5 BOOKLET ADVERT SIZE

SECTION SPONSOR

GOLD LISTING

SILVER LISTING

BRONZE LISTING

Copyright Linku2 North Shore Limited

Page 17: Linku2 web and booklet advertising options

• Full contact links including Email, Web, Mobile, Fax, 0800, etc in all relevant web categories

• Keywords and SEO tags (not public)

• 65 x 30 mm advert in all relevant booklets

$30 pm $180 for 6 months

who value full contact links but with a very limited local

advertising budget

WEB PAGE REPRESENTATION A5 BOOKLET ADVERT SIZE

SECTION SPONSOR

GOLD LISTING

SILVER LISTING

BRONZE LISTING

Free business listings are listed with name, address and phone on a second

level page

Copyright Linku2 North Shore Limited

Page 18: Linku2 web and booklet advertising options

Print Page: Sponsorship acknowlegement at start of article

Print Page: Logo, name and web at end of article

Web Page: Sponsorship acknowlegement at start of article

Web Page: Logo, name and web at end of article

Copyright Linku2 North Shore Limited

Page 19: Linku2 web and booklet advertising options

Copyright Linku2 North Shore Limited

• Advert in Summer Area booklet size as booked • Colour cover advertisers get link in on site scroller • Listings and links in our Summer feature on site

section online from mid December to mid March • Full social media programme over period mid-

December to end February • Full promotion programme through Linku2 database

newsletters over full summer period

Distribution of print booklets are through our Linku2 stands across the region

Booklet distribution dates: mid-December and late January each year

Book by 30 November for guaranteed inclusion

Booklet content includes items such as local event calendar, things to do, school holiday programmes, café and dining specials (see Specials

and Deals), markets, walks, boat ramps, golf courses

Page 20: Linku2 web and booklet advertising options

Linku2 booklets issue every 4 months related to the onsite sections, giving you 3 editions a year

Booklets are distributed through stands found in local premises including businesses, coffee shops, waiting rooms, etc and topped up every 2 weeks

Each section has an intensive 2 week promotion period, however, is promoted throughout the 4 month period

Booklets are also linked to corresponding web articles through QR code use

Copyright Linku2 North Shore Limited

Page 21: Linku2 web and booklet advertising options

Copyright Linku2 North Shore Limited

All businesses who take a Web and Booklet Plan give back to our local non-profit community through their

plan in our Fundraising Programme.

All non-profit clubs, schools, charities, etc can register to receive funds through this.

For further details or to register please visit our

website link at –

Page 22: Linku2 web and booklet advertising options
Page 23: Linku2 web and booklet advertising options

Copyright Linku2 North Shore Limited

SPECIAL OCCASION FEATURE

PROMOTIONS

$95

18 only available per feature

• Advert spot on relevant Linku2 Specials and Deals

web page linked to specifically designed web page or

your website

• Full colour advert in min 1,500 flyers in Linku2

stands

• Linku2 database newsletter promotions in min 4 x

newsletters prior to event (2 community promotions

and 2 business promotions)

• Feature full social media programme including paid

advertising

• November Café and Dining also included in

Summer on the North Shore publication. Distribution

min 2,000 copies

Web, print, database and social media promotion for

each Special Occasion period (2/3 weeks prior to the

event – Christmas up to 4 weeks prior to holiday

close) including extra Café and Dining options.

Special Occasion Features available are –

Valentines Day

Mothers Day

Queens Birthday

Fathers Day

Labour Day

Christmas

Cafe/Dining in March, July and November

SCHOOL HOLIDAY FEATURES

$120

8 only available per feature

• 65 mm wide x 40 mm high full colour advert on

1,500 A4, 170 gm gloss card pamphlets

• Rotating logo advert in right hand column on all on

site school holiday pages (max 4 per spot)

• Name linked sponsorship acknowledgement at the

top of the North Shore School Holiday pages

category

• Name linked sponsorship acknowledgement at the

top of the Holiday Programme Giveaway page

Web, print, database and social media promotion

ideal for any business whose target market is

mothers and families

PAID EVENT LISTINGS

$55 pm

25% discount for free community events

or fundraising events ($41.25)

• Event scroller item linking to Linku2 event listing or

direct to your website or alternative web link

• Guaranteed 2 week home page scroller, direct

linked spot

• 1 x up to 40 word promotion through 2 x database

community newsletters

• Database newsletter linked advert in same two

newsletters

Ideal for local promotion of either a special event or

to promote a regular group. Also good for market or

club registration promotion

Note: If your event is free public entry, a

fundraising event or non-profit group promotion

you have a 25% discount

Page 24: Linku2 web and booklet advertising options

Copyright Linku2 North Shore Limited

Page 25: Linku2 web and booklet advertising options

Copyright Linku2 North Shore Limited

Example of the flyer. With brief details of the offer and contact details in advert spot (in web pages more visual with image and link

Flyer is A5 size, double sided, full colour, gloss, 170 gm paper. Distribution min 1,500 copies in Linku2 distribution spots

Back of flyer Front of flyer

Page 26: Linku2 web and booklet advertising options

Copyright Linku2 North Shore Limited

Valentines Day - February Mothers Day - May Queens Birthday - June Fathers Day - September Labour Day - October Christmas - December PLUS Café and Dining options – March, July and November

Print Ad Example Web Ad Example

Page 27: Linku2 web and booklet advertising options

Copyright Linku2 North Shore Limited

Special Occasion Deals (as with all our clients and promotions) are also promoted to our databases and through our social media channels

Web ad can link to a specific web page for the promotion, the client’s own website or a pdf file

pdf example

Linku2 webpage example

Page 28: Linku2 web and booklet advertising options

Copyright Linku2 North Shore Limited

Rotating logo advert in one of the two right hand column slots on all school holiday programme pages linked directly to your website – max of 4 logo adverts per spot – on site for the holidays PLUS the following school term period

Linku2 would like to acknowledge the following businesses who help us bring school holiday programmes to you as one of our free services – Business Listing link at top of school holiday pages (8 only)

Linked business listing at top of online school holiday pages acknowledging sponsorship

Each feature also has a giveaway site page with listing and linked acknowledgements

Page 29: Linku2 web and booklet advertising options

Copyright Linku2 North Shore Limited

The print flyer is A5 size – four sides (eg A4 folded in half) with the adverts in the four spots – two each on the base of each page

Back of flyer Front of flyer

Each promotion also includes database and social media promotions

Distribution of min 1,000 flyers each holidays inc schools

Page 30: Linku2 web and booklet advertising options

Scroller item which appears on club and regular meetings and events, North Shore regular night outs and Local Events top level site pages

Listing in appropriate page and/or in event listings calendar

Plus up to 40 word promotion through 2 x database newsletters and database newsletter linked advert in same two newsletters

Contact us for current database newsletter distribution details

Plus a guaranteed minimum 2 week listing on our home page scroller

Note: If an event is free to the community, is a fundraiser or used to promote a non-profit group or appeal there is a 25% discount

Copyright Linku2 North Shore Limited

Page 31: Linku2 web and booklet advertising options

Copyright Linku2 North Shore Limited

Thank you for taking the time to look at what we offer in our local community.

We hope we can help support you either with business promotion, event advertising, fundraising support for your group or in any other way we can

as our philosophy is to support local to

Any queries please contact us on 09 283 7457 or email [email protected]