Linkproof Sales Ppt 270211

Introducing LinkProof

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Agenda

• Multi WAN Link Challenges

• The Solution

• Case Studies

• ROI with LinkProof

• Summary and Q&A

Multi WAN Link Challenges

Multi-WAN Link Application Delivery Challenges

Smart Multi-WAN

Link Application

Delivery

Prevent bandwidth

misuse

Guarantee end-user QoE

Accommodate future WAN

capacity growthBusiness

oriented WAN links & traffic management

Guarantee WAN Link

High Availability

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• Having a single ISP creates a single point of failure:

– “Cost associated with service provider outages alone is $151K annually, the single largest source of downtime cost (24%)...Small-medium sized businesses suffered an average of 19 hours of ISP downtime + 9 hours of service degradation.”Infonetics Research

– Natural disasters affecting ISPs, occurred frequently in the last 5 years:• January 2010 - Vispa an ISP in UK was down for 12

hours during January 8th 2010.

• January 2010 - 8x8 VoIP service outage due to Tier-1 ISP interfering with IP routing

• Having a second link for backup purposes, creates sunk costs:

– A T1 line costs $1K/month on average

– A T1 line used for backup purposes = $12K/year

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Guarantee WAN Link High Availability

Internet

WAN

• How can I redirect similar traffic? (HTTP for download / HTTP for SAP)• How can I assure critical traffic is routed over high SLA lines?• How can I redirect traffic to links according to application type, priority,

availability, and price

Routers

Headquarter Local Network

ERP, CRM, email, Web servers

HTTP for Web browsing

HTTP for ERP / CRM

No SLA

High SLA

99.99%

Business-Oriented WAN Link & Traffic Management

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Corporate users

• “The U.S. Internet of 2015 will be at least 50 times larger than it was in 2006.”WordPress.com, February 2009

• “International internet traffic growth accelerated to 79% in 2009, up from 61% in 2008…”TeleGeography, September 2009

• “Annual global mobile data traffic will reach 3.6 exabytes …. by 2014…compound annual growth rate (CAGR) of 108 percent.”Cisco, February 2010

• Reduce CAPEX and OPEX of WAN connectivity solution:– Driver: New connectivity packages with lower

price/Mbps are constantly introduced– Easily add additional WAN links on demand– Seamlessly support the current and future

WAN bandwidth needs.

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Accommodate Future WAN Capacity Growth

Internet Bandwidth Annual Traffic growth

Source: TeleGeography, Jan-2011

• Inconsistent performance and response time• Potential performance bottle necks, results in an

inability to guarantee SLAs

• Maintain end-user QoE and prevent performance degradation of:

• Web-based and online applications

• Company Intranet/Extranet

• Internet browsing

• Prevent misuse of bandwidth by non-business critical applications (P2P, streaming, etc)

• Prevent a single user or application from using all available bandwidth

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Guarantee End-user QoE & Prevent Misuse of Bandwidth

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The Solution

LinkProof®, Radware’s business-smart multi-WAN solution provides maximum multi-link availability, business-oriented link performance optimization and link security policy enforcement.

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Introducing Radware LinkProof

• LinkProof is a multi-WAN switch

• Guarantees that your site will be “Always Connected”

• Provides the fastest possible content delivery for networks with multiple connections to the Internet

• Continuously monitors every ISP connection for health and performance

• LinkProof provides intelligent inbound and outbound traffic redirection while completely eliminating the complexities of traditional routing protocols

• Provides on-demand scalability up to 16Gbps

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LinkProof Overview

ISP 1

ISP 2

• Traffic redirection across operative links for 24/7 access, providing full application and business continuity

• Prevent downtime due to ISP failure and WAN black-holes

Routers

LinkProof

Headquarter Local Network

Corporate users

ERP, CRM, email, Web servers

High Availability

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24*7 Availability

ISP2

• Mission-critical applications (web-based ERP) are redirected via the high SLA & secure line• Non-critical applications (web browsing) are redirected via the non-SLA line• Easily & cost effectively add bandwidth while increasing site availability & performance• Virtualize your service provider, making them transparent - allows for better price

negotiations & carrier independence• Limit or block non-business critical traffic (e.g. P2P, streaming, downloads)

Router

HTTP for Web browsing

HTTP for ERP / CRM

No SLA

High SLA

99.99%

Low cost DSL lines can be aggregated

for simple andcost-effective

businessscalability

Low cost DSL lines can be aggregated

for simple andcost-effective

businessscalability

ISP 3

LinkProof

Headquarter Local Network

ERP, CRM, email, Web servers

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Router

Business-Oriented Scalability

Corporate users

ISP1

ISP 1

ISP 2

LinkProof

Headquarter Local Network

Corporate users

ERP, CRM, email, Web servers

Link optimization

Checks availability, proximity, response time & load

of each connection

www.site.comwww.site.com

www.site.com

100 ms

300 ms

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Optimal Remote Application Delivery

• Traffic redirection across best performing links for fastest delivery of critical application end-to-end

• Ensure employee and end-user QoE• Based on Radware’s Proximity patented technology

• Broadest solution multi-WAN link load balancing offering in the market

• Fits any size organization• Offers reliable, scalable, cost-effective

WAN connectivity

– Data centers

– Large universities

– Small-to-large-sized enterprise HQs

– Remote locations and branch offices

For more information on LinkProof, please refer

to our white paper

LinkProof Product Line

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Broadest and StrongestOffering in the Market!!!

Throughput (bps)50M 4G 16G8G

LinkProof Market Segment Positioning

100M

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Throughput licenses:• LPB 5 – up to 5Mbps• LPB 25 – up to 25Mbps• LPB 50 – up to 50Mbps

Throughput licenses:• LP 108 – up to 100Mbps• LP 208 – up to 200Mbps• LP 1008 – up to 1Gbps• LP 2008 – up to 2Gbps• LP 4008 – up to 4Gbps

Throughput licenses:• LP 8016 – up to 8Gbps• LP 12016 – up to 12Gbps• LP 16016 – up to 16Gbps

• Reliable and continuous Internet access• Fastest possible content delivery for networks with multiple Internet connections • Easily & cost effectively add bandwidth while increasing site availability &

performance• Service provider transparency - better price negotiations & carrier independence• Business-oriented link scalability• Broadest offering with on demand scalability:

– Strongest multi link load balancing product in the market– Meets any bandwidth need and budget– Single platform fits current and future needs

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LinkProof Benefits

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Case Studies

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Case Study – De Persgroep

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Customer Overview– De Persgroep NV is a Flemish media company owned by the Van Thillo family.– This large media group is an online, print and broadcast media group, active throughout

Benelux.– In 2008, it served approximately 3.5 million newspaper readers and 600,000 daily online

visitors.– De Persgroep has numerous web portals and 5 decentralized printing facilities – all

managed from datacenters based in Brussels.

Business Needs– Continuous connectivity to support the 600,000+ daily online visitors to its portals.– Reliable high-bandwidth services, with 24/7 data links to its multiple printing plants. – If connectivity is lost, printing is either delayed or halted, incurring huge losses for the

company.– Needed a solution that would enable them to dynamically use the best priced available

bandwidth, without compromising connectivity or quality.

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Case Study – De Persgroep

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Radware’s Solution– Two LinkProof 2016 in active-standby configuration– Active-active link configuration – aggregate throughput 1.2Gbps– Load balance both inbound and outbound traffic

Solution Benefits– Guarantees 24/7 availability, uninterrupted communication between the datacenters and

the printing facilities, and giving visitors quick access to the company’s numerous portals.

– Minimizes their investment in connectivity by maximizing their link utilization – with no integration costs incurred and upgrades only when necessary.

– Facilitates adding bandwidth in a cost-effective manner.

– Enables them to leverage a powerful negotiating position with ISPs in order to achieve the most attractive cost schemes for their connectivity.

– Allows mixing and matching different offerings and route the traffic through the link that has the most convenient cost model.

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Simplified Configuration – De Persgroep

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Oracle Application

Servers

Web Portal

Router

Firewall

MicrosoftDynamics

Main Data Center

Remote Printing Facility

Remote Printing Facility

RouterInternet

2* LinkProof2016

“By selecting Radware’s LinkProof multi-homing solution, we are able to addbandwidth in a cost-effective manner. LinkProof meets our needs as it eliminates bottlenecks while intelligently delivering 24/7 link availability.” Luc Verbist, IT Director. De Persgroep.

1Gbps

1Gbps

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Case Study – New York Law School

Customer Overview– One of the oldest independent law schools in the United States, was founded in 1891

– New York Law has 1500-2000 students and 500 faculty members

– Offers a choice of 8 different academic centers, as well as full-time or evening classes

– New York Law’s campus covers 4 buildings, located in the heart of lower Manhattan’s TriBeCa neighborhood

– New York Law’s campus is connected to the Internet with two 15Mbps WAN links.

Business Needs– 24*7 uptime of connectivity to internet– 24*7 access to school’s Blackboard e-learning system, VPN, and hosted email service– Fast and reliable connectivity to the Internet for all students and faculty members– Upgrade of data center connectivity solution from single to multiple WAN links– High availability of WAN links with transparent link switching

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Case Study – New York Law School

Radware’s Solution– Two LinkProof 50 in active-standby configuration– Active-active link configuration– Load balance both inbound and outbound traffic: e-learning, VPN, email, etc.

Solution Benefits– Guarantee e-learning system is continuously up, even when one of the WAN

links fails – Enables the college to host email server for students and faculty members,

with guaranteed 24*7 uptime– Supports hosting of new applications, as the need arises– Greatly improved student and faculty member satisfaction

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Data Center

Router

Router

DatabaseServers

BlackboardServers

Web, Email & Portal Servers

Internet

Firewall

2 x LinkProof

50

Paetec

TWTC

15Mbps

15Mbps

“Since we installed LinkProof, our students and faculty have been able to conduct day-to-day activities and research without any interruption, it has allowed us to offer expanded web hosting capabilities, which has resulted in greater streaming and cloud computing opportunities, and a higher level of user satisfaction.” Joseph Compagno, Director of Strategic Infrastructure Development, New York Law School

Simplified Configuration – New York Law School

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LinkProof ROI

• Large company with single data center in the HQ

• The data center has two Internet lines:• Active T3 – flat rate of $3K per month for 45Mbps*

• Backup DSL – flat rate of $500 per month for 6Mbps*

• By introducing a pair of LinkProof devices, it is possible to switch to a connectivity solution which:

1. Allows both lines to be active.

2. Has zero downtime.

3. Offers business-oriented scalability.

4. Provides a total potential BW which is higher than current connectivity solution.

5. If an ISP fails, total active BW matches potential BW.

• The prices of connectivity are examples only and may vary between regions

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Cost of Downtime & Active-Backup Links

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Customer Profile 

Project life cycle (years)   3  

Downtime & Connectivity Cost/Year $492,000

Cost of down time in HQ / Hour   $50,000      

Yearly downtime in hours 9

Connectivity cost/month $3,500

T3 $3,000  

DSL (6MB) $500

Total cost with LinkProof/Year $79,748

Cost of down time in HQ/hour   $50,000    

Yearly downtime in hours 0

Connectivity cost/month $3,500

T3 $3,000  

DSL (6MB) $500

2 LinkProof 208 devices with Certainty Support Level 3   $37,748

Project costs saving/month ($) $35,243

Costs saving for total project (%) 86%

LinkProof ROI/months 2

• Large online retail company with 1 data center and 3 manufacturing facilities:

• The data center has a T3 internet line - flat rate of $3K per month up to 44Mbps*

• Each branch has a T1 internet line - flat rate of $1K per month up to 1.5Mbps*

• Company yearly revenue is $140M

• Total cost of yearly downtime - $1.4M**• Cost of yearly downtime of the data center - $1.26M• Cost of yearly downtime per facility due to loss of employee productivity - $140K

• By introducing LinkProof devices, it is possible to switch to a connectivity solution which has a lower cost and higher scalability:

• In the data center – 2 active T3 lines from 2 ISPs – total cost is $6K

• In each facility – 2 active lines (one T1 and one DSL) from 2 ISPs – total cost $1.5K

• The solution provides link HA and scalability for the data center and all branches

* The prices of connectivity are examples only and may vary between regions

** Infonetics research 2006

Cost of Downtime – Enterprise with Branches

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Customer Profile

Project life cycle (years)   3    Number of manufacturing facilities 3

Number of datacenters 1

Downtime & Connectivity Cost/Year $1,472,000

Cost of down time in HQ/hour   $45,000  

Cost of down time in manufacturing facility/hour $5,000

Yearly downtime in hours 28

Connectivity cost in HQ/month $3,000

T3 $3,000  

Connectivity cost in manufacturing facility/month   $1,000

T1 $1,000  

Total cost with LinkProof/Year $193,248

Cost of down time in HQ/hour   $45,000  

Cost of down time in manufacturing facility/hour $5,000

Yearly downtime in hours 0

Connectivity cost in HQ/month $6,000

T3 $3,000  

T3 $3,000

Connectivity cost in manufacturing facility/month   $4,500

T1 $1,000  

DSL (6MB) $500

3 LinkProof 25 devices with Certainty Support Level 3   $24,780

2 LinkProof 1008 devices with Certainty Support Level 3 $42,468

Project costs saving/month ($) $108,146

Costs saving for total project (%) 88%

LinkProof ROI/months 1.58

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Summary

http://www.radware.com/content/document.asp?_v=about&document=7500http://www.radware.com/content/document.asp?_v=about&document=7500

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In VoIP traffic tests of 100 concurrent calls, LinkProofMaintained 100% of VoIP connections when a simulatedPrimary WAN outage automatically switched calls to aSecondary WAN link

In VoIP traffic tests of 100 concurrent calls, LinkProofMaintained 100% of VoIP connections when a simulatedPrimary WAN outage automatically switched calls to aSecondary WAN link

LinkProof Maintains 100% Connectivity

• LinkProof was the industry’s “first-to-market” WAN optimization product

• LinkProof is a field-proven solution with the widest deployment globally, covering thousands of installations

• LinkProof has the widest range of products with on demand scalability from 5Mbps to 16Gbps.

• LinkProof offers unique, patented link optimization technology

• LinkProof, since initial release, has been the recipient of numerous industry awards and certifications

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LinkProof Market Leadership

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Sample Customers

• Unique, patented technology provides the best multi-homing solution on the market

• LinkProof’s product line offers the widest range of deployment options to address all and future market connectivity needs from 25Mbps to 16Gbps bandwidth

• Provides true investment protection, same on-demand platform for all current and future business needs.

• Industry-differentiated capabilities for economical application-based link management, optimization and on demand link scalability

• Offers customers an award-winning solution for maximum link availability, optimal link performance, and assured link security

• Field-proven solution with the widest deployment globally, covering thousands of installations

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Why LinkProof

LinkProof Keeps Your Traffic Flowing!