Linking Media To Outcomes

LINKING MEDIA DATA TO OUTCOMES

From the global media analyst team at

1615 M Street, NW; Suite 750 Washington, DC 20036 USA Tel 1.202.842.1818carma.com

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MAKING THE CONNECTIONTHE SCORECARD

CARMA provides deep media data and several metrics that lend well to connecting outputs with outcomes.

CARMA will support its clients in making the connection to other data points and gauging those against pre-set, measurable objectives

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MEASURING AT ALL STAGES OF INFLUENCE LINKING MEDIA DATA TO OUTCOME DATA

CARMA data

Client data

Client data

Client data

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CARMA Exports select data points to be aligned with clients’ web analytics and/or other outcome data:

•#of articles by date•# articles X average favorability by date•# articles X average favorability X reach by date

•Media performance data can be:1. simply graphed alongside call centre and

web data, or (more elaborately)…2. …Correlated statistically to demonstrate a

relationship (CARMA Connect)

MEDIA PERFORMANCE DATA + CALL CENTER DATA + WEB ANALYTICS

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CARMA Connect is a statistically sound method that provides you with hard data:

•Demonstrating tangible ROI

•Illustrating the real value of your media coverage

•Helping you move beyond the anecdotal and intuition toward data-driven decision-making

•Helping you maintain or grow your budgets and staffing levels

CARMA CONNECT: LINKING MEDIA PERFORMANCE TO TANGIBLE OUTCOMES

Linking Media To Outcomes

Documents

media performance data

web data

data points

deep media data

center data

hard data

datadriven decisionmaking

media coverage