LinkedIn's Financial Services Breakfast - Tuesday, 26th May 2015

LinkedIn Breakfast – Social Business

26th May 2015

Agenda

07.30 – 08.00 Breakfast & Networking

08.00 – 08.30 Social Business

Mark Dick – Director Sales Solutions

08.30 – 08:50 Social Selling in Action

Anne Nicole – Relationship Manager LinkedIn Sales Solutions

08.50 – 09:00 Q&A

09.00 Session Close

Why are we here?

4

LinkedIn Social Selling Trends Social Selling in Action

LinkedIn Mission

Connect the world’s professionals to

make them more productive and

successful

LinkedIn: World’s Largest Professional Network

4M+ INDONESIA

3M+ PHILIPPINES

2M+ MALAYSIA

1M+ SINGAPORE

1M+ SAUDI ARABIA

21M+ BRAZIL

115M+ UNITED STATES OF

AMERICA

11M+ CANADA

30M+ INDIA

7M+ AUSTRALIA

1M+ NEW ZEALAND

4M+ SOUTH AFRICA

1M+ UNITED ARAB EMIRATES

18M+ UNITED KINGDOM

9M+ FRANCE

7M+ ITALY

2M+ BELGIUM

1M+ DENMARK

4M+ TURKEY

5M+ NETHERLANDS

2M+ SWEDEN

6M+ SPAIN

8M+ CHINA

364M+ Members

Worldwide^

+2 New members per second

50% Access via mobile devices*

^As at May 2015

*Access to LinkedIn during LinkedIn’s Q1 (Jan – Mar 2015)

24 Languages

1M+ HONG KONG

1M+ JAPAN

1M+ S. KOREA

850k+ VIETNAM

Americas

180m+ members

Europe, Middle East, Africa

116m+ members

Asia Pacific

68m+ members

1M + THAILAND

LinkedIn adoption amongst FSI professionals in

Australia is continually growing

0

100

200

300

400

500

600

Jan-10 Jul-10 Jan-11 Jul-11 Jan-12 Jul-12 Jan-13 Jul-13 Jan-14 Jul-14 Jan-15

Mem

bers

(000)

250K members 350K members

450K members

150K members

9

STAY INFORMED STAY CONNECTED GET HIRED

For members

with your professional world through professional news and knowledge

and build your career

For customers

MARKET SELL HIRE

Power the majority of

the world’s hires

The most engaging

platform for marketers to

engage with professionals

Leveraging professional

networks at scale

LinkedIn Sales Solutions Mission

Connect the world’s buyers and sellers

to build relationships.

12

90%

of decision makers say

they never respond to

cold outreach

are now involved in the

average B2B buying

decision

7people

How Business is Changing

5X B2B buyers 5X more likely to

engage via warm

introduction than cold

outreach

13

How Social is Impacting Buying Decisions

75%

of B2B buyers now use

social media to be more

informed on vendors

Up to

90%

through the decision

making journey before

reaching out

14

Australia

Defining the Member Opportunity

Prof Services Retail &Consumer

Engineering Government FSI Health &Pharma

Software Media &Entertainment

126K+

67K+

54K+ 49K+ 48K+ 47K+

39K+ 39K+

Mass Affluent Professionals in Australia

Total Audience Size:

511K+

Source: LinkedIn Data, April 2014

Market Characteristics

71K Started a new

role

4K Members

relocated to

Australia

11.3K Switched

industries

LinkedIn Data - 2014

Mark

221 first degree

Mass Affluent

connections

Existing

connections

know an

additional

67,463 Mass Affluent

professionals

Laggards

0 100

Leaders

Social Selling Index

1 Create a professional brand

Find the right people 2

Engage with insights 3

Build strong relationships 4

Create a professional brand

Find the right people

Engage with insights

Build strong relationships

11.0

4.8

1.1

8.9

Social Selling Index 25.8

FSI Australia

9.7

4.3

1.3

8.0

23.3

FSI Globally

FSI Professionals are adopting social selling tactics

*SSI as of April 2015

Create a professional brand

Find the right people

Engage with insights

Build strong relationships

11.0

4.8

1.1

8.9

Social Selling Index 25.8

FSI Australia

FSI Professionals are adopting social selling tactics

*SSI as of April 2015

15.0

10.6

3.6

15.8

45.1

Attendees Today

10.4

5.0

1.3

8.8

25.5

Attending

Companies

Top SSI Companies in the Room

1.

2.

3.

4.

5.

6.

25

Social Selling in Action

27

Questions?

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