linkedin_basics_slideshare

{LinkedIn Basics

Professional U, March 9, 2015Presented by Christine Gertz

LinkedIn is for business networking Recruitment Employment discovery

Their target group is professionals Have recently reached out to potential college

students LinkedIn wants text

search functions rely on text content = keywords LinkedIn went public in May 2011 LinkedIn makes money with subscriptions,

marketing and advertising

LinkedIn Concepts

{How LinkedIn Has Turned Your Resume Into A Cash Machine by George Anders, July 16, 2012 Forbes cover story

LinkedIn enjoys a vast sweet spot…helping fill high-skill jobs that pay anywhere from $50,000 to $250,000 or more a year.

Right now, you can still find employment by applying with own resume to a job posting

LinkedIn is not an “unemployment solution” Your profile may increase LinkedIn’s revenue but may not offer you

any measurable returns

Organizations use LinkedIn as an ATS

How knowledgeable are you about

Companies Professionals Occupational opportunities (job titles)

in your industry, profession, area of research?

Still want a profile?

Photograph Headline Vanity URL Connections Summary Education Experience

Main Profile Features

Profiles with a photograph are 7 times more likely to be reviewed

Good photo: If I was meeting you for the first time, could I identify

you in a room full of strangers? Context appropriate Graduate photo? Limited time only You only

Poor photo: Inappropriate Obviously a selfie

Photograph

Professional photographs, a headshot, cost $150-$400 depending on number of pictures and settings.

You are revealed in a search by the text, phrases and keywords, in your profile

Job titles Professions Affiliations Employer Educational Institution Degree Skill sets Languages Region/postal code Name is also a keyword, do not use a nickname

Keywords

National Occupation Classification ALIS’ OCCInfo O*NET Online Relevant job postings

2500 Keywords to Get You Hired Perfect Phrases Series Finding Needles in a Haystack (3 vols) by Wendy

Enelow Google Keyword Planner

https://adwords.google.com/ko/KeywordPlanner/HomeAd Words (sign up required)

Finding Keywords

Default is to use your current job title Current job title may not match your occupational

career goal Integrate different roles and skills Add specificity to your profession

Teacher, French language education, Curriculum Development, Instructional Design

Teacher, Social Studies, History, Museum Educator Civil Engineer, Water Engineering, Flooding, Disaster

Recovery Civil Engineer, Infrastructure, Construction, Roadways

Your career is so new it does not have a name, but a set of skills or associated media

Headline

Vanity or custom URL Useful on business card, email signature or paper resume Can change only 3 times and 6 months between changes

Connections First degree : connected to you

If you have no or few 1st degree connections, LinkedIn attaches a warning to your profile

Second degree: connected to your first level connections Third degree: connected to your second level connections

Endorsements You can only write Recommendations and provide

Endorsements for 1st degree connections

Connecting

2000 characters Write in 1st person Use appropriate tense Write a keyword rich narrative

Prose Point form

Can use Highlights from your Master Resume Talk about professional goals that you may not have been

able to realize in your Experience

Bullets: http://www.linkedin-makeover.com/2012/06/28/linkedin-profile-bullets-symbols/ Donna Serdula LinkedIn-Makeover.com

Summary

{ {Education

Post-secondary Institution Major Minor

Experience

Job Title Employer Location 2000 character

description Separate positions

within same organization (promotion, lateral move, job duties changed)Education &

Experience

Create a policy for who you want to connect with Explains more about the projects you are

interested in Make use of this space if you are looking for

freelance and contract employment Entrepreneur opportunities

Why is your email here?

Advice for contacting

Publications Should I include my thesis?

Honors and Awards Volunteer Experience

LinkedIn offers a Volunteer Marketplace https://volunteer.linkedin.com/

Organizations Can include role in organization, such as Treasurer,

Communications, Social Convener, Vice President Languages Interests Additional Information Groups

Additional Areas

LinkedIn will help you build your profile Offers a robust database of organizations While making changes turn off your activity broadcast

Account & Settings>>Privacy & Settings >>Turn on/off activity broadcasts

You need to use diverse but relevant keywords Develop what first?

Summary Education Experience

Open to searches Edit Your Public Profile

Completed Profile

Subscriptions? Job Search Interests Menu Join Groups

Tools

You can see the keywords a person used to find your account if you have LinkedIn Premium

There is no evidence that suggests you need any Premium service (including Job Seeker Premium) to find employment

Costs between $20-$55/mo. LinkedIn also offers a “Featured Applicant” perk but an employer

can turn that off

LinkedIn Subscription?

Search for People, jobs, companies and more In the Advanced Menu: Jobs Change results to Sort by Date Posted Most Recent Limit by Location Try other keywords

Follow Companies and check their Job Boards Apply Now Feature Name of the recruiter

Groups may also offer Job Boards

Job Search

{

• Companies to Follow

• Groups to Join (50)

• Pulse = News• Education – get

crowdsourced statistics on employment, industries and alumni

Interests Menu

Alumni group Former Employer alumni

Discipline specific alumni group Professional association Other discussion, awareness, research and

interest groups on LinkedIn Limit is 50 Can show/hide group affiliation on your profile

Can set individually

Groups

Education

University Finder – search for specific programs

Field of study – explore degree paths and where people work

University Rankings – list by specific professions

Find Alumni

Find Alumni

Join CAPS’ LinkedIn group to connect with working professionals:

Ask questions about the day-to-day realities of a job Get feedback on work search methods and tools Browse profiles to learn about different career options

Search “University of Alberta Career Network” on LinkedIn.com

U of A Career Network

Using LinkedIn – Hangout on our YouTube channel Creating on Online Profile -

http://www.caps.ualberta.ca/Search-for-work/Resumes-and-tools-to-apply-for-work/Online-profile.aspx

LinkedIn Training from LinkedIn, http://help.linkedin.com/app/home

How to Write a KILLER LinkedIn Profile... And 18 Mistakes to Avoid by Brenda Bernstein

http://imonlinkedinnowwhat.com/ by Jason Alba http://www.librarything.com/profile/capsresource items

tagged “LinkedIn”

Actually sign up, complete your profile, get connections and update once a day (share a news story, make a connection, post a job to your updates)

More on LinkedIn

{Questions?

Please don’t forget the evaluation forms