Branding Yourself with LinkedIn
May 13, 2015
Branding Yourselfwith LinkedIn
Recruiting
THOROUGHLY MODERN MARKETING @Melissa_Barker
92% of ALL Hiring Managers surveyed in 2011 used or plan to
recruit via social media in 2012
92% of ALL Hiring Managers surveyed in 2011 used or plan to
recruit via social media in 2012
Source: Wall Street Journal
Branding Yourself 101
THOROUGHLY MODERN MARKETING @Melissa_Barker
Know Yourself
1. What do you want out of social media?
2. What do you want to be known for?
3. What digital assets do you have now?
4. What digital assets do you need AND want to have?
Why LinkedIn?
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#1 Professional Social Network
Myths
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#1 LinkedIn is just an online resume.
#2 I have a profile, but the site just doesn’t work!
#3 If I scream loud enough, people will be enchanted by me.
Optimizing Your Profile
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The best profile tells the story of “you” …who you are, what you’ve accomplished, and why it is of value to connect with you
•Goal: Reach 100% profile completeness
•Be sure to use keywords
Man: “What did you do to my sign?”Lady: “I wrote the same, but different words.”
THOROUGHLY MODERN MARKETING @Melissa_Barker
Wording Mattershttp://www.youtube.com/watch?v=3pD3Tos6i8o
How does this help me?
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Creating a Headline
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• Use Keywords• 120 Characters Available • Recommended Formula:
Who I am | Value or Solution | Trust/Credibility
Crafting a SummaryBr
evity
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Link to Your Other Profiles
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• Have a Twitter account?
• Have a blog?• Have a
personal website?
• Have a company website?
Job Descriptions
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• A job listing for EACH title
• Bulleted description of what YOU have done
Example
Get Recommendations
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• No limit • Enhances your
credibility and personal brand
#1 Thing you can do to gain credibility amongst
potential employers.• Whom do I ask?- Former Coworkers- Customers
• Asking for recommendations:- Click on “Ask for recommendations”
below the position - Write a recommendation
Source: Jobvite
Recommendations Best Practices
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1. Ask for Specific Recommendations
2. Don’t Ask Everyone3. Never Ignore a Request4. Be Thoughtful About How You
Recommend5. Please AND Thank You
Create a Custom URL
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Which of these URLs would you rather use to drive business?
www.linkedin.com/in/yournameOR
http://www.linkedin.com/profile/view?id=2455719905&authType=name&authT
oken=6M2t&gobackfdskfjl=%2Econlm
Profile Optimized… now what?
THOROUGHLY MODERN MARKETING @Melissa_Barker
#1 Company Pages
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#2 Recommended Jobs
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#3 Upgraded Account
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• Job Seeker Three Levels
• Basic, Seeker, Plus• Added Values
- Job Seeker Badge- Who’s Viewed Your
Profile- Webinar Access- Recruiters Message for
Free- Priority Customer
Service- Featured Applicant –
Top of List(Varies for Levels)- Contact Anyone
(InMail)- Company Introductions
Example
Networking with Groups
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Selecting Groups
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1. Activity2. Group Size3. Amount of
SpamWhat is your goal?
1.Relevance2.Position Emphasis3.Company Size Emphasis
Join Groups
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• Participate daily- Target popular discussions
• Connect with group members
• Search based on purpose and location
• Join 2 or 3
to start
Keys to Success
THOROUGHLY MODERN MARKETING
Make Networking a Habit
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“It isn’t what you know, it’s who you know.”•Add coworkers•Add friends and family•Add group members•Add other social media contacts•Become a LION
[LinkedIn Open Networker]
Personalize It
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1. Greeting with their name
2. Where you know him/her from
3. WHY you want to connect
4. Closing
Organize It
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Add Your Profile URL to…
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Email Signatures
Business Cards
Other Social Media Profiles
Participate Daily
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Make it a Routine – 15 Minutes•Clear Your Inbox•Add People You Met (last 24 hrs)•Status Updates•Groups
What is the secret to being successful at using social media to create my brand?
ConsistentConsistent engagement.engagement.
THOROUGHLY MODERN MARKETING @Melissa_Barker
website: TMMPDX.COM
THOROUGHLY MODERN MARKETING
email: [email protected]
twitter: @TMMPDX
(@Melissa_Barker)