LinkedIn Tools for Lawyers

Use of LinkedIn as a

Tool for LawyersIncrease Your Value, Publicly Perceived Expertise and

Visibility with LinkedIn

Our Objectives Today

• Have fun

• Learn something

• -----> Stand Out!

Why It Matters

• What is an Engagement worth to you or your firm?

• There are about 5000 attorneys in Middle TN listed

on LinkedIn in the Greater Nashville area,

• Differentiation is more important than ever.

• LinkedIn dominates as a search result.

• Profiles are the first online impression.

Let's Look at ExamplesLydia A Clougherty Jones

linkedin.com/in/lydia-a-clougherty-jones-5938308

Another ExampleRob Hazard

https://www.linkedin.com/in/robertjhazard/

Important Features on LinkedInThe Nav Menu

Groups

Important Features on LinkedIn

SlideShare

Searches on LinkedInA tool to automate growth

LinkedIn ToolsTools to automate growth

Important Links

https://business.linkedin.com/sales-solutions/social-selling/the-professional-profile

https://business.linkedin.com/sales-solutions/b2b-sales-prospecting/the-sales-prospecting

Power Tiphttps://www.dux-soup.com/

Profile Views Matter

Aren't We all Just a Bit Curious?

Searching is Easy

You May Find it Worthwhile to Get Specific

Using Dux-Soup is Easy

Using Dux-Soup is Easy

Outsource the entire LinkedIn process with http://linkedinninja.com

Get a Free Profile Preview from ShermanMohr.com

http://www.shermanmohr.com/go/linkedin-profile-review/

Important Tips• Turn Off Your Public

Notifications as Your Modify

and Enhance Your Profile

• Use the Best Headshot or

Profile Photo You Have

Available. Be Smiling

• Be Consistent in Your

Connection to Others.Give

Connections, Articles,

Expertise, Support and

Resources

• Include a strong call to action

The Big Take Aways

You command social

in three steps:

1) Be a resource

2) Be a source

3) Provide a platform

Combine the online with

the "in person"

Sherman Mohr

shermanmohr.com

[email protected]

615-939-5436