LinkedIn Strategic Tactic Presentation

Andrew GlavacElenor Ball-Banting

Andrea GuestRobert RankinUruje Sultan

• www.youtube.com/watch?v=ZVlUwwgOfKw

What is Linkedin?• Linkedin is the world’s largest professional

network with over 175 million members and growing rapidly

• Connects you to your trusted contacts • Helps you exchange knowledge, ideas

and opportunities with a broader network of professionals

• Global entity

Objective• Establish a professional profile through:1. Finding experts and ideas2. Staying in touch with colleagues and friends3. Explore opportunities4. Ask questions/get answers

Linkedin as a Non-profit Professional: Tactics

- Marketing- Creating your own brand

- Communication- “Connect” with others- Communicate who you are- LinkedIn Today

Linkedin as a Nonprofit Organization: Tactics

- Communication- NGO/Non-profit page- Social Media communication

- Marketing- Similarities and differences v. professionals

- Fundraising- Connect with donors- Ads

Linkedin as a Non-profit Professional

• Pros:1. Vendor contacts and Job postings2. Discussion Forums3. Cost-effective4. Self-promotion5. Mobile

Linkedin as a Nonprofit Organization

• Pros:1. Groups (functioning as a forum)2. Create events 3. Company profiles4. Recruiting

5. Affordable 6. Customer relations7. Strengthening brand 8. NGO World

Linkedin as a Non-profit Professional

• Cons:1. Time consuming2. Weighted first impression/impact3. Free options are limited 4. Limited transparency

Linkedin as a Nonprofit Organization

• Cons:1. Transparency2. Costly for small organizations3. Time consuming

Personal Success Story

• Barbara Lemaire• What: "Non-profit connects with key benefactor

through LinkedIn”• Who: Barrett Foundation• Where: Albuquerque, New Mexico, United

States• Used LinkedIn to: Secure funding for a non-

profit organization.

• http://www.youtube.com/watch?v=U8eAbTZes24&feature=BFa&list=PL329CD85F2D690068&noredirect=1

Questions• How many Canadians have Linkedin?

– Over 5 million• Do you think Linkedin members can influence company

decisions? If so, how many?– Four out of five members influence company decisions

• What is the percentage of users with post secondary degrees?– 91%

• What do you think the average household income is of people who used Linkedin?– $100k/year

• On which social media site are members more confident in professional information– Linkedin (72% of people polled)