LinkedIn Sponsored Updates for Content Marketers

Sponsored UpdatesSean Jackson, Rainmaker DigitalPubcon Austin May 2016

@seanthinks

Why LinkedIn?

400+ Million Users#1 Referral Source20% Follower ReachHigh Income Demo

Too expensive?

How to start…

“ By failing to prepare, your are preparing to fail.”

Sponsored Updates

Audience Research Site SetupContent Ideas

Sponsored Updates

Audience Research

https://www.linkedin.com/topic/content-marketing

Content Ideas

Sponsored Updates

#1 Headlines#2 Call To Action#3 Mobile Consumable

Sponsored Updates

Site Setup

Mobile FirstLanding Page

And one more thing…

414-11

MYLINK

MYLINK

@seanthinks