LinkedIn slides

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11 Characteristics of a Top-Notch LinkedIn Profile

Its ALL Business!

The #1 advantage of LinkedIn

The business value of using LinkedInBuild personal and business brand

Increase visibility of products and services

Establish authority and thought leadership

Build connections with prospective clients

Develop new strategic partnerships

Participate in targeted and relevant business groups

1. Add a professional photo

2. Create a compelling headline (120 characters) that speaks to your target audience

(Another compelling headline)

3. Customize your LinkedIn URL & websites

4. Add an interesting and relevant profile summary

Showcase your top skills Speak to your target audience Use concise paragraphs Let it be your 30-second elevator speech

(Another profile summary)

5. Integrate profile enhancing apps

(Another profile app)

6. Add relevant work experience

7. Add relevant and targeted skills

(Additional relevant skills)

Be sure to reciprocate and endorse others!

8. Assess other secondary categories to include

Awards and Certifications

Courses

Special Interests

Organizations

Linkedin Groups Projects Publications

(Secondary categories projects)

(Secondary categories publications)

(Secondary categories certifications)

10. Request and provide recommendations

11. Join and be active in relevant groups

Find groups with your ideal clients or potential joint venture partners. Provide helpful, relevant information.

PREVIEWCompany Pages

Why a LinkedIn company page?

Promote your business brand

Google and LinkedIn search-friendly

Attract new customers / JV partners

Ability to promote products and services

Build up company recommendations

Ability to share videos, blog posts, SM content

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