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University Pages: Overview for School Admins

©2013 LinkedIn Corporation. All Rights Reserved.

©2013 LinkedIn Corporation. All Rights Reserved. 2


What are University Pages? Why do they Matter?

Engage with prospective and current students, alumni, and parents. Build brand and community where all your key audiences are.

Easily see and reach everyone connected to your school, with targeted communication tools.

Get deeper insights on what your alumni are up to, with unique data and tools to see career paths and help students picture what’s possible.


What you'll get from this presentation

1A feel for University Pages: Screenshots of the key features

2Member views: What LinkedIn members, including alumni and current and prospective students, will see

3Administrator views: What you’ll see and be able to do as an editor of a University Page

4Targeted Status Updates: The flow for this valuable tool to post content to a subset of your followers

For more information, see the University Page FAQs on the LinkedIn Help Center

http://help.linkedin.com/app/answers/detail/a_id/38582/kw/university%20pages


University Page: Sample homepage


Logo, cover photo, and gallery Easily bring your school’s brand to life with these key elements.


Alumni ToolRobust data and insights on what alumni are up to built right into your page.


General Information + IPEDS data Make your school stand out with a unique description.


Conversation wallA place for rich two-way conversation with all your audiences.


Notable Alumni module Feature accomplished graduates of your school.


Featured Group Highlight a LinkedIn Group, such as for alumni, to which you want to drive traffic.


Similar SchoolsVisitors can see similar schools based on LinkedIn’s data on career outcomes.


See AlsoVisitors can quickly navigate to University Pages of schools related to your own.


Administrator Edit Actions


Edit this page


Admin edit view


Viewing and adding additional adminsAdd additional admins to whom you are first- or second-degree connected.


Logo, photo, and gallery Add photos and to bring your page—and campus—to life.


Basic Information section


Detailed Information section


Notable Alumni – change/viewAdd to or edit the pre-populated list of Notable Alumni.


Featured Group


University Page: Admin Targeted Status Updates


Admin Kiosk for posting targeted status updates


Targeting overview Target your content posts to a subset of followers based on things like their location, industry, and more.


Location


Saving target list Access saved targets for later use.


Sharing the post with the selected target just created


Want to learn more?Higher Education Resource Center: http://university.linkedin.com

FAQs for Schools on Help Center:http://help.linkedin.com/app/answers/detail/a_id/38582/kw/university%20pages

http://university.linkedin.com/






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