LinkedIn For Business Development Ashley Candy, MS and Michael D’Ambrosia, MS Human Resources February 19, 2015
Jul 16, 2015
LinkedInFor Business Development
Ashley Candy, MS and Michael D’Ambrosia, MSHuman ResourcesFebruary 19, 2015
What is LinkedIn?
• Business oriented social media website
• Allows users to:
• Find other business associates, clients, and colleagues
• “Connect”
• Join Groups
• Advertise Open Positions
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Latin America
3%
Other
0%
North America
61%
Europe
24%
Asia
8%
Africa
1%
Middle East
1%
Oceania
2%
Who Uses LinkedIn?
• 120 million+ professionals• Over 150 industries• Executives from every
Fortune 500 firm• 6.5 million+ students
• 9 million+ recent college grads
• 37,000 college and university alumni groups
• People are joining LinkedIn at a rate faster than 2 new members per second!
Overview
• Definitions and the Basics
• How to build the perfect profile
• Overview and Benefits
• Growing Your Network
• Organizational Use
• Recruitment
• Managing Your Online Reputation
• Features to build a business
• Connections
• Second-Degree Connections
• Third-Degree Connections
• Profile Page
• Recommendations
• Introductions5
Definitions
Overview and Benefits
• Marketing
• Establish Credibility
• Sourcing
• Fundraising and Partnerships
• Search Engine Optimization
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Growing Your Network
Building your network from the beginning: 1. Start out by connecting with people you know
2. Search feature
3. Let LinkedIn scan your email address book and select who you want to connect with
Growing Your Network: Best Practices
• Seek out current employees, clients, friends, and professional connections
• Introduce contacts to one another
• Suggest an expert in the industry
• Answer questions in relevant groups or forums or in the answer feature
Industry Groups
Growing Your Network: Best Practices
• Do Research
• Notify your contacts on interesting events happening in your company
• Recommend employees, partners, or vendors
• React on the successes of your contacts
• Start and have conversations with those in your industry, including prospects and leads!
Organizational Use
• Increase Visibility
• Conduct Research on Other Organizations
• Tell Your Company Story
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Recruitment
• Use LinkedIn for Recruitment
• Attract New Talent
• Connect with Top Prospects
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LinkedIn for Online Reputation Management • Update often
• Tell the truth
• Use LinkedIn as an informal “media center” for your business
• A more social, but professional, look at your company
• Celebrate your employees and successes
Many people use LinkedIn to gauge the health of a company and what it’s like to work there
Be Professional and DO NOT GOSSIP!
Features to Build a Business
• Build a creative headline to brand yourself
• Use your summary as your personal elevation pitch
• Add keywords for search capabilities
• Upload a picture to build trust
• Join groups…and participate
• Continue to grow your network of connections
• Ask and answer questions - Be an expert
• List what you are working on
• Promote your profile everywhere
The secret of LinkedIn.....
..... The more you give, the more you get!