LinkedIn Presentation to St Anne's Professional Networking Group-Oct. 2014

LEVERAGING LINKEDIN

Practical Uses and Account OptimizationSt Anne’s Networking Group

October 22, 2014

Joe DeMicco CEO AIMG.com

Email: [email protected]: @demiccoLinkedIn: http://www.linkedin.com/in/Company www.aimg.comBusiness www.demicco.com

Housekeeping

Concept of why LinkedIn is importantYOUR USP - The DifferentiatorProfile OptimizationBrand / Resource BuildingReal-World ReviewQ&A

Keep it Interactive Please :)

"Small World" study

Stanley Milgram (Harvard social psychologist)

Year: 1967

Letters to 300 random people in Omaha, Nebraska and Wichita, Kansas Simple instruction to relay the letter to a "target person", a stockbroker in Boston, through their friend network

64 REACHED THE TARGET

(Over 21%)

Yahoo | Facebook Team Up

Present Day

http://smallworld.sandbox.yahoo.com

THE THEORY IS SOUND Don’t miss the

opportunity to connect…

WHAT IS IT & WHY IS IT VALUABLE TO

ME?

•Robust Professional Social Network •Over 313 MILLION member Worldwide•Over 3 Million Company pages•Over 1.5 Million Groups

•Network•Research•Job Post / Seek•Discussions•Reputation Development / Thought Leadership

For the Job Seeker

Getting Noticed and Building YOUR

PERSONAL BRAND

For the Tactical BusinessGetting Noticed and Building

Your Company Brand

•85% of employers say online reputation influences hiring decisions

•70% of employers polled have rejected applicants because of information they found online

~Microsoft Study, 2011

For those looking for Careers

ASK THE HARD QUESTIONS

Know WHY you are doing this …

What is YOUR USP?

KNOW your audience and intended outcome

WHAT MAKES YOU STAND OUT?

FIRST THINGS FIRST

Begin to build a worthwhile personal “brand”...

People bet on the Jockey, not the horse!

COMPLETE YOUR PROFILE

• Must master LinkedIn as an Individual (before leveraging for your business if applicable)

• Incomplete profiles litter LinkedIn and do not serve anyone

• More often than not, a clear, well developed profile is beneficial for :

* regardless of industry segment or position *

qualification,and potential opportunities

reputation management,

Your Complete Profile

Increase odds of showing up in Job Recruiter Searches

FULL NAME & HEADLINE

First Impressions Matter

Personalize Your Headline

If openly looking for a job and are VERY clear on the specific job you want = opportunity to leverage this area

Develop a strong, keyword focused headline

• Build out Experience Section

• If Company is in drop down click to be linked with co-workers

• Tailor your experience toward your professional life and less to clubs / societies

ADD WORK HISTORY

Add Sections that make sense to Enhance Your Profile

Think In Keywords BUT Remember Readers are

HUMAN

Humanize your story

SUMMARY

Who you are - not just what you’ve done

First Person

Provide Contact Outlet

Summarize your role and KEY contributions

Avoid a resume-like breakdown of

everything you have accomplished

EXPERIENCE

List at least 10 of your core skills to set up others to endorse

you

Start to endorse others for reciprocity

SKILLS & EXPERTISE

Expand on your degrees to tie in

relevant keywords / KWP (terms)

Include executive education

EDUCATION

No High School listing regardless of age

List your blogs, papers and anything

published

PUBLICATIONS

Feature Your Volunteer Work

Show employers you find time

In a poor job market, showing you remain active is a key trait

CUSTOMIZE YOUR URL• Create a Personalized URL

using the editing tools

• Avoid using your company name in your individual URL

No one wants to see:

www.linkedin.com/pub/YourName-%22Your%22-LastName/55/39/793

Custom URL

Add to your personal marketingBusiness Cards

ResumeEmail Signature

CUSTOMIZE YOUR LINKS

• Don’t settle for “Blog” or “Website”

• Be Specific

• Great opportunity to drive quality traffic

CONNECT YOUR TWITTER ACCOUNT

• Display Twitter handle

• Share tweets

• Tweets allow you to add a personalization to LinkedIn that many do not take advantage of

• Great for business owners and job seekers alike

Select to only share tweets with #In if you post non-business tweets with that

account

ASK FOR RECOMMENDATIONS

• If you are good at what you do, proudly ask for recommendations

• Be specific in your requests

• Never Spam or try to “game” Recommendations

• Quality * Quality * Quality

• Min. 1 per position held

BE ENDORSED• Endorsements

offer a quick visualization of how your network envisions your value in select professional areas

Profile Rocks... I’m done right?

Not So Fast...

Once Your Profile is Ready you must drive quality traffic to your new brand

Looking for Opportunities OR

Building Your Brand...The ROI potential is

huge!

GROW YOUR NETWORK• Upload your contacts

• Look around, leverage Groups etc.

• Build over time and based on quality not quantity

• Don’t be shy and give people a reason to Connect with you

Thoughtful, well-worded and tactical copy

70% of jobs are found through networking

But you must be diligent

1. Reach out to everyone you know

Don’t forget those closest to you!

Don’t assume everyone knows what you aspire to do Do it INDIVIDUALLY ~resist blast emailTake the time for one-on-one interactions

2. Leverage Your Groups, Associations and Alma

MatersTips:Focus on Manager’s Choice as they are the most influential and get highest views

Jobs Tab WITHIN Group (more selective)

Be Active

3. Find NEW Connections

TIPS:Be honest in how you know the personDELETE the stock invite textShow that you have reviewed their profile Build Rapport & Offer to help THEM

Leverage Your Connections and Advanced Search

for those you seek to connect with

~ Groups they belong to~Their profiles, keywords, etc.~Engage if OpenLink Member

Update Your Status (AKA Your Professional Billboard)

Attending Industry Events

Articles you are reading, resources you are leveraging

Seeking introductions... (Use rarely and carefully)

(But know everyone you are connected with will see it)

Options to get noticedwith some investment $

Featured Applicant: Job Seeker Premium

Leverage InMail or @company?

Recruiters state best to receive

POST application submission

“30% higher opens than cold”

Job Seeker Premium Exclusive

Search based on Salary

Range

3rd Party Data and is range based - not guaranteed

Job Seeker Premium Exclusive

Job Seeker Network Group(Includes LinkedIn

Staffers)

LinkedIn is a valuable, and oftentimes underutilized

Research TOOL

More than Networking.....

Search Jobs by Keywords

Research BEFORE your interviews

Follow CompanyExecutives and Employees

Groups and CausesDo Your Due Diligence

YES, I DID IT!!!

I WILL DO ITI CAN DO IT

I’LL TRY TO DO ITHOW DO I DO IT

I WANT TO DO ITI CANT DO IT

I WONT DO IT

What step did we reach today?…

Joe DeMicco CEO AIMG.com

Email: [email protected]: @demiccoLinkedIn: http://www.linkedin.com/in/Company www.aimg.comBusiness www.demicco.com