Dec 01, 2014
LINKEDIN: MAXIMIZING YOUR PERSONAL AND BUSINESS PROFILEBRIAN HUONKER
Linkedin.com/in/bkhuonker/Facebook.com/Designs.By.BrianTwitter.com/[email protected]
WHERE YOU CONTACT ME
Review Best Practices – See examples of the most successful LinkedIn Company Pages, plus insider tips from the folks at LinkedIn.
Develop a step-by-step checklist – create an exceptional Company Page.
Create the optimal LinkedIn images – util izing image templates in PPT and PSD format with the proper dimensions to create your logo, cover image, and more.
Your Personal Page – Apply the same best practices to your personal page for maximum visibility.
Practice.
HERE’S WHAT THE SESSION WILL COVER
REVIEW BEST PRACTICES
First, what is LinkedIn for businesses? Over 3 million company page (as per mid-2013 stats)
More than 500,000 company pages were added between 2012 and 2013 along
There are 148 different industries represented on company pages To date, there are 1,275,000 products and services highlighted
across LinkedIn company pages But up until now, your company page existed in isolation.
Enable job seekers to stay up on job opportunities. Enable brand advocates to receive updates and insights company news. Allow contacts to follow employee moves
Now businesses can update their individual company pages to do much more.
REVIEW BEST PRACTICES
Creating shareable content that benefits your prospects SlideShare business
presentations Blog posts Infographics Webinars Podcasts and videos Newsworthy tidbits of
industry news
REVIEW BEST PRACTICES
Introduce new products or services you’ve developed.
REVIEW BEST PRACTICES
Differentiate yourself from your competitors.
REVIEW BEST PRACTICES
Finding job candidates who can make a significant contribution to your business success.
REVIEW BEST PRACTICES
Checking on what your competition is doing.
REVIEW BEST PRACTICES
Improving your ranking in search engines.
REVIEW BEST PRACTICES
DEVELOP A STEP-BY-STEP CHECKLIST
Step 1: Company Overview Fully fill it out with informative descriptions about whom you serve
(your ideal customer) and how you serve them. Include the key specialties of your company in the “specialties”
area. Ensure you are using industry standard specialties. Ensure you are using consumer friendly specialties. Examine the competition.
Utilize your SEO (Search Engine Optimized) keywords within the content that resonate with your target markets.
Don’t forget the “Company Type”, Size, URL, etc…
DEVELOP A STEP-BY-STEP CHECKLIST
DEVELOP A STEP-BY-STEP CHECKLIST
DEVELOP A STEP-BY-STEP CHECKLIST
Step 2: Logo and Banner Image Keep it fresh, change it regularly Rich cover image, it is a representation of you Reflects company’s accomplishments, events, offerings Reflects current ad campaigns Reflects current calls to actions (CTAs)
DEVELOP A STEP-BY-STEP CHECKLIST
DEVELOP A STEP-BY-STEP CHECKLIST
DEVELOP A STEP-BY-STEP CHECKLIST
DEVELOP A STEP-BY-STEP CHECKLIST
DEVELOP A STEP-BY-STEP CHECKLIST
Step 3: Careers Page Strong employer brand can cut hiring cost by 50% Higher engagement leads to increase applicants Be succinct in order to keep the viewer interested Multimedia elements (videos, photos, SlideShare decks) encourage
higher engagement
DEVELOP A STEP-BY-STEP CHECKLIST
DEVELOP A STEP-BY-STEP CHECKLIST
DEVELOP A STEP-BY-STEP CHECKLIST
Let your employees share their experiences
Customize and target your messages to different audience
DEVELOP A STEP-BY-STEP CHECKLIST
DEVELOP A STEP-BY-STEP CHECKLIST
Use visuals and banners showcasing your employees and distinct company culture traits
DEVELOP A STEP-BY-STEP CHECKLIST
Step 4: Showcase Page Allows you to showcase products and services Increase content for search Increased background for researching
DEVELOP A STEP-BY-STEP CHECKLIST
DEVELOP A STEP-BY-STEP CHECKLIST
DEVELOP A STEP-BY-STEP CHECKLIST
DEVELOP A STEP-BY-STEP CHECKLIST
DEVELOP A STEP-BY-STEP CHECKLIST
Step 5: Featured Group Ties your
communities together
DEVELOP A STEP-BY-STEP CHECKLIST
Step 6: Company updates Every like, comment, and share increases your reach. Prompt your
followers to take action on your updates by asking thoughtful questions.
Step 6: Company updates Provide Expert
Content That Solves Problems for Your Audience
DEVELOP A STEP-BY-STEP CHECKLIST
Step 6: Company updates Use Images to
Capture Attention
Step 6: Company updates Show & Tell With
Videos
Step 6: Company updates Make Your Updates
Short and Sweet to Encourage Click-throughs
Step 6: Company updates Engage Your Audience
Step 6: Company updates Reveal Your Company
Culture to Encourage Brand Advocacy
Step 6: Company updates Add a Follow Us Button on Your Business Site
Step 7: Page Analytics Insights into what’s working And not
working Testing
posting tactics like Frequency Topics Formats Time of day
DEVELOP A STEP-BY-STEP CHECKLIST
CREATE THE OPTIMAL LINKEDIN IMAGES
Photoshop (http://atMidwest/FILEUPLOAD.zip) Banner Image Template 646 x 220.psd Careers Page Banner Image Template 947 x 238.psd Horizontal Logo Template 100 x 60.psd Shared Link Thumbnail Image 180 x 110.psd Showcase Page Banner Image Template 974 x 330.psd Square Logo Template 50 x 50.psd
PowerPoint (http://atMidwest/FILEUPLOAD.zip) Banner Image Template 646 x 220 Careers Page Banner Image Template 947 x 238 Horizontal Logo Template 100 x 60 Shared Link Thumbnail Image 180 x 110 Showcase Page Banner Image Template 974 x 330 Square Logo Template 50 x 50
CREATE THE OPTIMAL LINKEDIN IMAGES
YOUR PERSONAL PAGE
It’s all the same thing Content is king
But tailor your profile Customize your public profile URL Create a profile badge for your personal website Add your blog/website links Search engine optimize your profile Show work samples Add, remove, and rearrange entire sections of your profile Get endorsed.
YOUR PERSONAL PAGE
PRACTICE