LinkedIn KU Leuven 26 november 2013 Wouter Cappendijk Leuven Belgium B2Ulectures

Matching Your Talent with Opportunity

November 2013

Wouter CappendijkTalent Solutions Consultant

LinkedIn

STUDENTS

@woutercap

EverywhereWork wherever our

members work

InsightsBe great at what

you do

IdentityConnect, find, and

be found

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LinkedIn’s mission:

260M+Members worldwide

184 MMonthly unique visitors

+2 newMembers per second

Monthly uniques source:Comscore

©2012 LinkedIn Corporation. All Rights Reserved.44

“Connect the world’s

professionals to make them

more productive and

successful.

Employers in Belgium

on LinkedIn

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Employers sell themselves – “this is a great

place to work and develop your career…”

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Employers share their latest opportunities

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People you know at this company & insights

Employers can use CheckIn for campus event

registrations to build their “talent pools”…

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LinkedIn CheckIn

For event registrations.

Easy, fast, mobile, data-driven

Employers proactively target the talent they

need using LinkedIn Recruiter

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Employers proactively target the talent they

need using LinkedIn Recruiter

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Universities

on LinkedIn

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Introducing the new University Pages…

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Introducing the new University Pages…

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LinkedIn is building dedicated content, tools and

insights for everyone…

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www.linkedin.com/edu/

Your

opportunity

Opportunity

Insight+

Engagement

Identity+

also how you interact

Your Identity

So you need to get the basics right…

Your Elevator Pitch

Express your aspirations…

Your Experience / Education / ProjectsFocus on your top selling points

Highlights from current / most recent role

What are your objectives?

How do you fit into overall organisation?

What projects have you worked on?

What have you achieved / delivered?

Recognise keywords

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Make you experience come alive, stand out:

Use attachments

Use video links

Use Slideshare

Your Skills & RecommendationsAdd your skills and expertise – and get endorsed

Add skills

Get

endorsed

20Collect valued recommendations

Go for 100%...Add relevant documentation…

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So now you have an

awesome profile……how do you optimise your

LinkedIn presence?

Insights…

Build Your Network – expand your reach and influenceImport from your email address books

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Your email

Groups – get your settings right

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• Group Size can be important – but is not always the best

indicator of quality.

• A healthy group has frequent discussion topics, but

remains focused on topic.

A lot of spam or agency vacancy posts suggest the group

is badly maintained.

Find the right Group for you

What about

Jobs?

Jobs on LinkedInRecommended job matches on your Home page

26Your Profile is critical for quality matching…

Follow Companies you are interested in working for

Followers receive relevant updates, news, links – and jobs

Research companiesDo you feel a connection?

Company mission, products and services

Company culture and employees’ skills

News about the company, industry and competitors

Information about the role – search for members already

holding the role / similar roles

Information about the person interviewing you

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How about alumni from your

university?

Opportunity

Insight+

Engagement

Identity+

Your activity speaks as loud as

your profile

Engagement

Give! Give! Give!- Update Your Status, Contribute to Groups

Regularly share knowledge to your network

Latest jobs

Relevant news

and insights

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Group

discussions

The top 5 things you should know:

1. Complete and enhance your personal profile

2. Connect and grow your network

3. Join and be active in a relevant networking Group

4. Follow and explore companies / people of interest

5. Be an active collaborator – share, update your

status, discuss…GIVE to your network.

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Resources: http://students.linkedin.com/

Thank you

Wouter Cappendijk

@woutercap