LinkedIn: Helping students and schools be successdul - Forest Baker - NYU Torch Talk

Helping students and schools be successful

My NYU network

NYU: 17 Stern: 5

• LinkedIn’s mission and vision

• 2 use cases for students

• 2 use cases for schoolsAgenda

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Connect the world’s professionals to make them more productive and successful

LinkedIn’s mission

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014*

32M

347M+

Professionals

join every second

LinkedIn members are seeking education

7

To create economic opportunity for every professional in the world

LinkedIn’s vision

schoolscompanies knowledge skillsMembers jobs

The Economic Graph

350M+ 4M+ 3M+ 25K+ 17M+ presentations

1M+ long-form posts

LinkedIn for students

1) Choose a school based on career outcomes

2) Leverage their network to get an internship or a job

Reach out to these

alumni!

LinkedIn for colleges and universities

• Recruit the right prospective students

• Build brand equity through faculty and alumni

• Build and strengthen alumni relations

1) Recruit students with highly-relevant, social proof

2) Capture students and grads with “Add to Profile”

• Amplify & standardize your brand

• Life-long communication channel

• Obtain richer alumni data

• Increase employability of alumni

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Resources

LinkedIn alumni tools and rankings:

www.linkedin.com/edu

LinkedIn resources for Higher Ed professionals:

https://university.linkedin.com/index

Oxford’s school of business landing page example:

http://mba.sbs-social.com/

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