LinkedIn: From Job Search To Professional Development
Sep 20, 2014
LinkedIn can be a valuable tool throughout your professional career. This presentation provides some valuable direction to help maximize and utilize LinkedIn during your job search.
Learn how to maximize your profile, get 100% completion, explore other areas of the site, get job hunting tips and learn to avoid common mistakes.
Learn how to maximize your profile, get 100% completion, explore other areas of the site, get job hunting tips and learn to avoid common mistakes.
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best strategy wins. 3foldcomm.com
LinkedIn: From Job Search To Professional
Development
Gordon Fowler Founder & CEO
Brian Blank PR & Social Media Manager
3fold Communications
Overview
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Over 135m Members
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The Social Network for Business
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How Important is it?
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How Important is it?
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How Important is it?
Under the Hood
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• Promoting Yourself Accurately
• Complete Profile Means You “Get” The Value Of The Site
• Build Better Connections• Expertise Is Spelled Out• Connect Articles,
Presentations• Aim For 100% Completion
Get Visible!
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• Profile Photo• Profile Headline• Past Positions• List Education• Add Blogs & Websites• Highlight Summary &
Specialties• Publicly Available• Create Custom URL
Customize Profile
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List Current Position
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Two Past Positions
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List Education
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Profile Summary
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Add A Photo
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List Specialties
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Get Three Recommendations
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• Be Selective• Qualitative Vs. Quantitative• Link To “Real World” Connections
• Colleagues• Business Contacts• Professional Friends
• Don’t Spam!
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Value of Connections
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• Groups• Answers• Company Search• Job Search & Recruitment• Skills and Expertise• Learning Center• LinkedIn Premium
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Other Key Areas
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• Complete Profile• Be Visible• Make Connections• Give and Get
Recommendations• Follow, Research, Make
Connections
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Job Hunting Tips
best strategy wins.
• Join Relevant Groups• Utilize Your
Connections, Alumni• Tap Into Twitter,
Slideshare• Answer One Question
Daily• Monitor Events
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Job Hunting Tips
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• Do You Have Recommendations?
• Compelling Headline?• Are You Visible?• Join Any Groups?• Awards & Certifications
Listed?
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Checklist
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• Who Are You Following?• Are You Showcasing
Your Expertise?• Did You Add a Photo?• Making Regular
Updates?
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Checklist
best strategy wins.
• Not Using Custom URL• No Powerful, Searchable
Headline• Not Adding Links• Having Low
Recommendations• Not Proofreading• Not Updating Regularly
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Common Mistakes
best strategy wins.
• Not Personalizing Invitation Message
• Asking For Favors• Heavy Promotion In
Groups• Not Connecting,
Researching Companies• Not Using Groups &
Answers
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Common Mistakes
best strategy wins.
• Upfront Investment Pays Off• Check In A Few Times A Week• Tie Into Twitter, Use #In • Be Selective!• Have A Purpose• Join The Right Groups• Keep In Touch With Valuable
Connections
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How Much Time?
best strategy wins.
• Stay Active!• Advance Your Career• Grow Your Business• Recruiting Your
Employees• Become a Resource• Networking
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After You’re Hired
best strategy wins.
Gordon FowlerTwitter: @Gordon3fold
Brian BlankTwitter: @bbl_nk
3foldcomm.com
Thank You!
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