LinkedIn for Job Searching & Business at the Renaissance Unity Jobs Club

Welcome to

LinkedIn for Job Searching (& Business)Saturday, April 18, 2015

LinkedIn is the #1 professional networking site for

job seeking and business professionals. If you're

just getting started on LinkedIn and need some

help - or if you're on LinkedIn but not sure if you're

using the site the right way, this session is for you.

Let’s Connect: www.linkedin.com/in/brendameller

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Let’s Learn About LinkedIn

• Introductions

• LinkedIn 101

– What is LinkedIn?

– How to Get Started on LinkedIn

– Tips and Tricks

– Resources

• Q&A

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Introductions

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Assistant Vice President of

Marketing

Dual MBA/MS in Marketing Student

Coffee / Pie / Chocolate Lover

A LinkedIn Ambassador

LinkedIn Reminders…

• Company rules / policies

• LinkedIn will change…

again

• Everyone has a different

comfort level

• Listen, learn, consider…

then decide

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Who are you?

What do you hope to learn today?

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What is ?

• Professional networking site:

– Launched in 2003 (Me: 2006)

– 347 million, 200 countries*

– 40% check in daily**

– Every Fortune 500 company*

– Avg connections:

• Per CEO: 930 connections**

• Per US woman: 101**

• “Connections”

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*Source: LinkedIn.com

** http://expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats/

NOTE: LinkedIn is technology.

Technology is NOT perfect.

What’s So Great About LinkedIn?

Virtual rolodex

Purely professional

Working professionals and in transition

Companies and people

3 degrees of connections

Demonstrate your expertise

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How to Get Started

on LinkedIn

© 2015 Walsh College9www.linkedin.com/in/brendameller

Three Areas(for beginners)

1. Create a FREE Account

2. Build Your Profile

3. Invite and accept connections

10www.linkedin.com/in/brendameller

A QUICK POLL…

Are you on LinkedIn?

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1. Create a FREE Account

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• Your connections will see your email address IF you connect

• You can associate multiple emails (home, work) to your account

2. Build Your Profile

Pick One:

Build Your Profile

OR

Invite and Accept

Invitations

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DO BOTH

Build Your Profile

AND

Invite and Accept

Invitations

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• Snowball effect

• Your profile will always be “in progress”

My suggested profile checklist

1. Photo Professional (no baseball caps, no sunglasses)

Pleasant / smiling

Head & shoulders

2. Headline: Your current job title.

BONUS: add a slogan or descriptive

phrase. Or a goal.

3. >10 connections shows you are active

4. Simplified URL

5. Websites: use all 3 links

Your company website

Blog

Association website

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1

2

3

4

5

#5

HINT: click “Edit,” choose “Other”

and type in description.

My suggested

profile checklist

6. Professional summary statement

7. Experience

8. Recommendations from 2+ different

connections

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My suggested profile checklist

(continued)

9. Endorsements

10.Groups

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© 2015 Walsh College18 18

Any Overachievers?

To achieve “All-Star”• Your Industry and Location

• An up-to-date Current Position (with

a description)

• Two Past Positions

• Your Education

• Your Skills (minimum of 3)

• A Profile Photo

• At least 50 Connections

TIPS: Character Limits

• Headline: 120 characters

• Professional Summary: 2,000 characters

• Status Update: 600 on LinkedIn (only 140 if

sharing on Twitter)

Source: https://www.linkedin.com/pulse/maximum-linkedin-character-counts-2015-andrew-foote

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© 2015 Walsh College20

3. Invite and Accept Invitations1. In search box,

type in name.

Inviting Someone to Connect

© 2015 Walsh College21

ALWAYS

ALWAYS

ALWAYS PERSONALIZE YOUR NOTE

BONUS: be helpful.

Create social media karma.

People Search

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People Search

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Should You Accept?

• Via “INBOX”

• Hover over “Accept”

and click arrow

• Click “Reply (don’t

accept yet)

• Reply with Hi

(firstname), Thanks

for the invite. Have

we met?

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Six Tips for Business Professionals(beginners)

1. Join “Groups” on LinkedIn

2. Give and request recommendations

3. Add skills, click to “endorse” skills

4. Add LinkedIn URL to your email signature,

résumé, business card

5. Update Your Status Frequently

6. Using LinkedIn by Need Type

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© 2015 Walsh College26

1. Join “Groups” on LinkedIn

Associations

1. Join groups where you

have professional

memberships.

2. Join college, alumni

groups, former

employers.

3. Join professional

interest groups to

network with like-

minded professionals

in your industry.

Industry Groups

© 2015 Walsh College27

2. Recommendations = Highly Visible Kudos

Remember Former Managers, Vendors, Clients, Co-workers, etc. etc.

1. Give someone in your network a recommendation.

2. Request recommendations. Aim for 2-3 minimum.

www.linkedin.com/in/brendameller

© 2015 Walsh College28

3. Endorsements: Quick, but Telling

1. Consciously endorse someone in your network.

2. Review your endorsements.

Add Skills & Expertise to Your Profile Click to Endorse Your Connections

© 2015 Walsh College29

Endorsements:

Change Your Focus, Change Your Results

October 2013 May 2015

4. Add LinkedIn URL to your email

signature and business card

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HOW TO ADD LINK?

1. Go into your email and find the link

to adjust your account settings.

Typically this is referred to as

“Email Signature”

2. Add the logo with hyperlink to your

LinkedIn URL or simply the text.

Ex: www.linkedin.com/in/brendameller

5. Update Your Status Frequently

Your status

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1. Update your

status

TODAY.

2. Update your

status once

per week.

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Suggested Status Update BONUS

Conferences, workshops, etc.

attended

ADD: what you LEARNED

Job opening at your company, in

your network

ADD: any insight into applying

Industry news item ADD: your key takeaways

Company items: news ADD: a 1-sentence preview

Business tips ADD: how this can help the reader

Networking or other professional

events you plan to attend

ADD: why you are attending

BONUS: LinkedIn Tips ADD: the text “please click to

share”

6. Using LinkedIn to Find Prospects

• If you’re initiating…relationship first, connect

second

• If they’re seeking you… be ON LinkedIn

– Answer questions in groups, add keywords to your

profile

– Recommendations, endorsements

– Go where your sales leads are (Groups, etc.)

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6. Using LinkedIn to Find A New Career

• Modify broadcast settings

• Tap into your network for “warm” introductions

• Jobs Board

• Groups

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6. Using LinkedIn to Market Your Company

• Company Page

• Groups

• LinkedIn

Ambassadors

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Resources & Getting Help

Using LinkedIn

© 2015 Walsh College36www.linkedin.com/in/brendameller

Visit “HELP” on LinkedIn

37www.linkedin.com/in/brendameller

My Blog –Q&A

http://15minutesadayonlinkedin.blogspot.com/

• Shhh.... Hiding Profile Updates

• Getting Started on LinkedIn for the Graduating High School Student

• LinkedIn for Executives: How Do You Stack Up?

• Is Your Company on LinkedIn? It Should Be.

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Long Form Post (aka “Pulse,” or your LinkedIn Blog)

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https://www.linkedin.com/today/author/8368819

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I’m at Walsh College

• Business and business IT degrees and

certificate programs

• Graduate gateway instead of standardized

entrance exam (GMAT or GRE)

• Focus on communication skills

• $300,000 in annual scholarships for new

students

• Focused on student service:

– Academic Advising

– Faculty (connections, small class sizes)

– Career Services

• Reputation Matters: ask around

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Q&A

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Brenda MellerAssistant Vice President of Marketing

www.linkedin.com/in/brendameller