LinkedIn for Business YTM Seminar Series Melbourne

‘It’s for business, not a chat’

Professional Profile – networking

5 Ways to Network on LinkedIn

1. View other people’s profiles

2. Invite Connections

3. Comment on your Connection’s updates

4. Comment in groups

5. Contact fellow group members*

Devices and LinkedIn

Make LinkedIn your home screen &access your Linkedin Profile via the LinkedIn website on your laptop or desktop computer for greatest functionality.

Use the LinkedIn App for devices (smart phones and tablets).

Account & Settings

Account & Settings

Account & Settings

Privacy & Settings

Turn On / Off Activity Broadcasts

When making major updates to your profile

Normal setting

Account & Settings

Privacy & Settings

Select what other’s see when you’ve viewed their profile

Recommended

If researching anonymously

Not recommended

LinkedIn Profile Health Report

• Professional Headshot• Headline• Active Summary• Detailed experience: key achievements• Skills & Endorsements• Recommendations• Groups• For Business Owners – Company Page

LinkedIn Profile Health Report

Professional Headshot

Previous headshot

Current HeadshotConsider this approach as an alternative on LinkedIn

Professional Headline

Professional Summary

Professional Summary

Professional Summary

Active summaries . . . .

• Tell your story in the context of how you help your ideal clients

• Warm and engaging OR consistent with your professional approach

• Less like a resume and more like a conversation

• Speak in the first person (e.g. as you!)

• Consistent with the key messages on your website and

• Include a call to action e.g. visit our website at . . email me at . . .

Groups

• You can join up to 50 groups• Groups may be open or you request to join• Benefits of groups:

– Provide the opportunity to share with and learn from others

– they extend your network as you can send direct messages to group members without being connected to them.

YTM Business NetworkingThink Bespoke Profile

Help & Hints

Recommendations

• Recommendations are similar to a reference• 1-2 recommendations per relevant role• Recommendations are requested via LinkedIn• You are not obliged to display the

recommendation once you have received it

Skills & Endorsements

• Only endorse what you have witnessed

• You can approve the ‘new skills’ people endorse you for

• You can hide endorsements from specific connections

• You can list up to 50 skills

• List skills like keywords

• Endorsements are a great conversation starter (always say thank you when you get them)

3 LinkedIn Tips

If you rated yourself under 5 / 10•Have a great photo that reflects your professional self•Optimise your headline and skills for keyword searches•Ensure your Background / Summary is active, not dormant

If you rated yourself 5 +/ 10•Actively connect with all current and previous colleagues• Join Groups you are interested in and join

discussions• Follow Companies you are interested in•Create a Company Page with a clear strategy.

Follow Think Bespokewww.thinkbespoke.com.au

Linkedin Company Page

‘Think Bespoke’https://www.linkedin.com/company/think-bespoke

LinkedIn Showcase Page:‘LinkedIn Business Insights’https://www.linkedin.com/company/linkedin-business-services

Facebook facebook.com/thinkbespokeTwitter @thinkbespoke

Questions