LinkedIn for Business

For Business

John Avola [email protected]

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LinkedIn is a social media network used to reach new audiences, establish creditability and develop connections with top industry influencers.

According to LinkedIn (as of 3/31/12): •  161 million members – world’s largest professional network

•  Approx. 2 new members join LinkedIn per second

•  39% of members are located in the United States

•  On pace to surpass 5.3 billion professionally-oriented searches this year

•  Students and recent college graduates are the fastest growing demographic

•  Executives from all 2011 Fortune 500 companies as members

What is LinkedIn?

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Using LinkedIn for Business

•  Acquire  new  customers  •  Build  industry-­‐specific  networks  •  Join  industry  associa9ons  via  LinkedIn  Groups  •  Answer  ques9ons  in  your  area  of  exper9se  •  Network  with  industry  peers  •  Share  content,  i.e.  blog  posts  •  Monitor  the  compe99on  •  Market  research  

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Promote Your Business with LinkedIn  

Keep millions of LinkedIn members updated on company news, products and services, business opportunities, and job openings.

It’s an opportunity to: •  Tell your company story (branding) •  Highlight products and services •  Reach potential customers •  Engage with followers, share ideas •  Share career opportunities •  Drive word of mouth

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LinkedIn Groups & LinkedIn Answers

LinkedIn Groups •  Target broad industry keywords rather than your brand

•  Discover popular industry-related discussions

•  Connect with top industry influencers

LinkedIn Answers •  Engage with members asking questions

•  Showcase knowledge and experience

•  Stay updated on the latest industry trends

Thank you.

John Avola [email protected]