Linkedin For BJM Senior Managers 8 31 11

for BJM

Linked in

http://www.linkedin.com/in/jerrystuesser

August 31, 2011

Linkedin for BJM

• Completing your profile

• Making your profile “magnetic”

• Using Linkedin to research

• Using Linkedin when you Network

Magnetic!

Why You Need to be on Linkedin

• To find people, groups, events

• To be found!

• To acquire expertise

• To further your career

Completing your profile

• Your name

• Headline

• Zip code

• Industry

• Your photo

• What are you working on now?

• Profile “Synopsis”

Completing your profile

• Current position

• Past positions

• Education

• Connections

• Websites

• Recommendations

• Slideshare

Top Five Tips to Write a Great Profile

• real and honest

• complete

• heavily branded

• searchable

• recommendations

Neal Schaffer, Understanding, Leveraging & Maximizing Linkedin

Making your profile “magnetic”

• Pump up your professional headline with keywords• Update “what you are working on” frequently. Include a tinyurl.com link to more about the update.

Making your profile “magnetic”

• Keep building up brand and value-reinforcing recommendations• Keep adding connections• Add websites• Personalize your Public Profile URL

Making your profile “magnetic”

• Add the name of your customer companies in “Experience” section

• List professional organizations

• Add SlideShare presentations

• Load up “Interests” with keywords

SlideShare presentations

Tags: youth services family children child community outreach shelter counseling Montgomery County

Tags: anti-aging skin products wrinkle beauty galvanic spa entrepreneur home-based business weight vitamins supplements baby boomers

Box.net Application

Google Adwords www.adwords.google.com/select/KeywordToolExternal

Enter one keyword or phrase per line:

Oil and Gas

Get keyword Ideas

Google Keyword Ideas

Linkedin Profile “Extreme Makeover” - Before

Linkedin Profile “Extreme Makeover” - BeforeNo summary focused on what you can do for the employer

No accomplishments

Activities rather than accomplishments.Passive words.

Linkedin Profile “Extreme Makeover” - Before

No Keywords in “Interests” section

A member of too few groups

Linkedin Profile “Extreme Makeover” - After

Linkedin Profile “Extreme Makeover” - After

Linkedin Profile “Extreme Makeover” - After

Taking Your Profile Offline for Edits

Taking Your Profile Offline for Edits- temporarily uncheck activity broadcasts -

Taking Your Profile Offline for Edits- temporarily allow “Only you” to see activity feeds -

www.wordle.net

Using Linkedin to research people

• Learn about the interview team:• Past employment• Current positions• How they brand themselves • Hobbies and interests• What they look like

Using Linkedin when you Network

• Offer your network of contacts

• Provide warm introductions

THE LAW OF VALUE

Your true worth is determined by how much more you give in value than you

take in payment

The Go-Giver by Bob Burg and John David Mann

Recommended HoustonBusiness Networking Locations

• inHouston

• Houston Networking News (HNN)

• Chambers of Commerce

Linkedin Events Application

Linkedin Resources The unofficial site for all things Linkedin:http://www.linkedintelligence.com

Steven Burda’s Blog:http://burdabusinesscard2.com

Spin Strategy – Tools for Intelligent Job Search:http://spinstrategy.com

Understanding, Leveraging& Maximizing Linkedin A book by Neal Schaeffer

There aren’t just good people out of work, there are great

people.

You are those people!

I am happy to help you.

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Questions?

Backup Material

Linkedin Premium

• InMail: Contact anyone on LinkedIn without an introduction

• Expanded Profile Views: See expanded profiles of everyone on LinkedIn, even people outside of your network

• Who's Viewed My Profile: See the full list, learn how they found you

Up to 700 profiles per search

Linkedin Premium

Linkedin Premium

Linkedin Premium