PROFESSIONAL PHOTO KEYWORDS IN HEADLINE LinkedIn is the definitive professional networking and business development platform. It is the place to showcase you, your business, and your brand to peers, influencers and prospective customers and clients. LinkedIn is also a powerful search engine and database - so optimize your profile for search by including your target keywords throughout the various sections. You can standout as an authority and leverage LinkedIn by implementing the following power profile tips. ALL-STAR PROFILE TIPS Upload a professional headshot that is consistent with your brand and the message you want to send to connections. Use keywords that you want to be found for in search results. You have 120 characters available. BRANDED BACKGROUND IMAGE Maintain a consistent brand by uploading an image that matches your other online sites (1400 x 425 pixels). CUSTOM URL Click on the settings symbol to create a custom URL - your name is the best option for online reputation management. CONTACT INFO - TEXT LINKS Add all essential contact info to make it easier for people to connect with you. For your website links -choose "other" and use keywords to describe the site. CLIENT-FOCUSED SUMMARY ADD MEDIA TO SUMMARY, EDUCATION, EXPERIENCE SECTIONS ADDITIONAL INFO - INTERESTS ADDITIONAL PROFILE SECTIONS Use the 2000 characters available to connect with potential clients and peers. Start with establishing your credibility with 1-2 short paragraphs about you, your story, your background. Then, identify your perfect client(s), what do they need and how do you provide a solution for them. Write it in first person, integrate your keywords and include a call to action. SKILLS & ENDORSEMENTS Enhance these sections visually by adding video, photos, links, presentations and/or documents. Add at least 10 skills to this section and again, think keywords! Include hobbies, interests that you are truly passionate about - these are also keywords that are searchable and build rapport. Explore the other sections available to add to your profile including: languages, volunteering, courses, certifications, awards.